<p>We are looking for a Digital Advertising Specialist to support targeted online marketing initiatives for a long-term contract opportunity. This role is ideal for someone who can manage paid digital campaigns across multiple channels, interpret performance data, and help improve audience engagement through thoughtful campaign execution. You will work on strategies that strengthen brand visibility, optimize advertising spend, and contribute to measurable marketing results.</p><p><br></p><p>Responsibilities:</p><p>• Plan, launch, and refine digital advertising campaigns across paid search, paid social, and email marketing channels.</p><p>• Monitor campaign performance regularly and adjust targeting, budget allocation, bidding, and creative elements to improve outcomes.</p><p>• Use analytics tools to evaluate traffic, conversions, and engagement trends, then translate findings into actionable recommendations.</p><p>• Partner with internal stakeholders to align campaign objectives with broader marketing priorities and business goals.</p><p>• Develop audience-focused messaging and coordinate ad content that supports acquisition, retention, and brand awareness efforts.</p><p>• Track key performance indicators and prepare clear reports that summarize campaign effectiveness and opportunities for improvement.</p><p>• Support ongoing optimization of digital marketing processes and platform usage to increase efficiency and campaign impact.</p>