<p><strong>Marketing Automation Manager</strong></p><p><br></p><p> <strong>Position Summary</strong></p><p>The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.</li><li>Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).</li><li>Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.</li><li>Collaborate with content, digital, and sales teams to align campaigns with overall business goals.</li><li>Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.</li><li>Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).</li><li>Support lead management processes, including scoring, routing, and reporting.</li><li>Test and iterate on workflows, messaging, and timing to improve automation effectiveness.</li><li>Train team members and stakeholders on marketing automation best practices.</li></ul><p><br></p><p><br></p>
<p><strong>Ecommerce Manager</strong></p><p><br></p><p><strong>Overview</strong></p><p>We are seeking an experienced and results-driven <strong>Ecommerce Manager</strong> to oversee the day-to-day operations and growth of our online sales channels. This role is responsible for managing the digital storefront, optimizing the customer experience, and driving online revenue through strategic merchandising, marketing, and data-driven decision-making. The ideal candidate combines strong business acumen with technical expertise in ecommerce platforms and digital marketing.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Manage all aspects of the ecommerce business including website operations, product listings, promotions, and fulfillment coordination.</li><li>Develop and execute ecommerce strategies to drive traffic, conversion, and average order value.</li><li>Collaborate with marketing, design, and product teams to ensure a seamless and engaging online shopping experience.</li><li>Oversee website content, product photography, and merchandising to maintain brand standards and accuracy.</li><li>Analyze performance metrics such as sales, conversion rates, bounce rates, and customer acquisition costs to identify opportunities for optimization.</li><li>Manage relationships with ecommerce vendors, platforms, and third-party service providers.</li><li>Implement SEO, SEM, and email marketing initiatives to enhance visibility and drive traffic.</li><li>Ensure a smooth checkout experience and identify opportunities to improve site speed, UX, and customer retention.</li><li>Stay informed on ecommerce trends, technologies, and best practices.</li></ul>
<p><strong>Digital Strategist</strong></p><p><br></p><p><strong>Overview</strong></p><p>We are seeking a creative and analytical <strong>Digital Strategist</strong> to develop and execute digital marketing strategies that drive brand awareness, engagement, and conversion. This role bridges marketing, analytics, and creative teams to ensure cohesive and effective digital campaigns. The ideal candidate has a strong understanding of digital channels, emerging trends, and data-driven decision-making.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement comprehensive digital marketing strategies across channels including paid media, social media, SEO, email, and web.</li><li>Analyze campaign performance, audience behavior, and digital trends to guide strategy and optimize results.</li><li>Collaborate with creative, content, and marketing teams to ensure cohesive messaging and brand consistency across digital touchpoints.</li><li>Manage campaign planning, execution, and reporting for digital initiatives.</li><li>Conduct competitive research and identify opportunities for innovation and growth.</li><li>Recommend and implement tools, platforms, and technologies that enhance digital performance.</li><li>Present insights and strategy recommendations to internal teams and stakeholders.</li><li>Stay current on industry trends, algorithms, and best practices in digital marketing.</li></ul>
<p><strong>Marketing Analyst</strong></p><p> </p><p><strong>Overview</strong></p><p>We are seeking a data-driven and detail-oriented <strong>Marketing Analyst</strong> to join our team. This role is responsible for analyzing marketing performance, identifying trends, and providing insights that guide strategic decisions. The ideal candidate is skilled in translating complex data into actionable recommendations that improve campaign performance, audience engagement, and overall ROI.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Collect, analyze, and interpret data from multiple marketing channels (digital, email, social media, paid media, CRM, etc.).</li><li>Measure and report on campaign performance and key marketing metrics such as conversion rates, customer acquisition cost, and lifetime value.</li><li>Provide insights and recommendations to optimize marketing strategies, targeting, and spend allocation.</li><li>Develop dashboards and visual reports to communicate findings to marketing and leadership teams.</li><li>Support A/B testing, audience segmentation, and market research initiatives.</li><li>Collaborate with cross-functional teams including marketing, sales, and finance to align data insights with business objectives.</li><li>Monitor market trends and competitive performance to identify opportunities for growth.</li></ul><p><br></p>
We are looking for a Financial Planning & Analysis Manager to join our team in Greensboro, North Carolina. This role is pivotal in driving financial strategy, ensuring accurate forecasting, and delivering actionable insights to support key business decisions. The ideal candidate will bring a strong analytical mindset and a proven ability to collaborate across departments to optimize financial performance.<br><br>Responsibilities:<br>• Lead the budgeting and forecasting processes for specific business units, ensuring accurate management of profit and loss statements and net working capital.<br>• Build and maintain advanced financial models to support scenario analysis, return on investment evaluations, and dynamic forecasting.<br>• Collaborate closely with cross-functional teams, including Sales, Marketing, Research and Development, and Human Resources, to provide financial guidance and support.<br>• Conduct detailed analyses of financial plan assumptions, including volume, pricing, product mix, cost of sales, and promotional expenditures.<br>• Develop and refine standardized financial reporting packages, integrating key performance indicators to drive business accountability.<br>• Monitor and evaluate unit-level economic metrics to assess the impact of strategic decisions on margins and long-term value creation.<br>• Analyze and explain variances against forecasts and business plans, presenting actionable recommendations to stakeholders.<br>• Establish scalable processes by creating templates and sharing best practices to enhance team efficiency and impact.<br>• Drive continuous improvement initiatives by identifying opportunities to streamline financial processes and optimize data management.<br>• Enhance data visualization and reporting capabilities by leveraging tools such as Power BI and Power Query.
<p><strong>Paid Media Strategist</strong></p><p><strong>Position Summary</strong></p><p>The Paid Media Strategist is responsible for developing, executing, and optimizing multi-channel paid media campaigns to drive brand awareness, lead generation, and revenue growth. This role requires a data-driven marketer with strong analytical skills and a deep understanding of digital advertising platforms, including Google Ads, Meta Ads, LinkedIn, and programmatic media. The ideal candidate will combine strategic insight with hands-on execution to maximize ROI and ensure campaign alignment with broader marketing objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and manage paid media campaigns across search, social, display, video, and emerging platforms.</li><li>Develop and implement media strategies that align with business goals and target audience insights.</li><li>Conduct keyword, audience, and competitive research to inform campaign planning.</li><li>Manage campaign budgets, pacing, and bid strategies to maximize performance and ROI.</li><li>Create and test ad copy, visuals, and landing pages in collaboration with creative teams.</li><li>Monitor campaign performance and generate regular reports with actionable insights and recommendations.</li><li>Stay current with platform updates, algorithm changes, and digital advertising trends.</li><li>Partner with analytics and marketing teams to track attribution, conversions, and overall impact.</li><li>Ensure all campaigns adhere to brand guidelines and compliance standards.</li></ul><p><br></p><p><br></p>
<p><strong>Overview</strong></p><p>We are seeking a detail-oriented and analytical <strong>Market Research Analyst</strong> to support data-driven decision-making across our organization. This role is responsible for gathering and interpreting market data, identifying trends, and delivering actionable insights to inform marketing, product development, and business strategy. The ideal candidate has strong research skills, a passion for understanding consumer behavior, and the ability to translate complex data into clear, strategic recommendations.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Conduct primary and secondary research to assess market conditions, customer preferences, and competitive positioning.</li><li>Analyze quantitative and qualitative data to identify opportunities, risks, and emerging trends.</li><li>Prepare detailed reports, dashboards, and presentations summarizing findings for internal stakeholders.</li><li>Collaborate with marketing, product, and sales teams to align insights with business goals.</li><li>Monitor industry developments and track competitor activities to inform go-to-market strategies.</li><li>Design and manage surveys, focus groups, and other research studies.</li><li>Interpret statistical data using tools such as Excel, SPSS, or other analytics software.</li><li>Support forecasting and business planning with data-driven insights.</li></ul><p><br></p>
