<p><strong>Paid Media Strategist</strong></p><p><strong>Position Summary</strong></p><p>The Paid Media Strategist is responsible for developing, executing, and optimizing multi-channel paid media campaigns to drive brand awareness, lead generation, and revenue growth. This role requires a data-driven marketer with strong analytical skills and a deep understanding of digital advertising platforms, including Google Ads, Meta Ads, LinkedIn, and programmatic media. The ideal candidate will combine strategic insight with hands-on execution to maximize ROI and ensure campaign alignment with broader marketing objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and manage paid media campaigns across search, social, display, video, and emerging platforms.</li><li>Develop and implement media strategies that align with business goals and target audience insights.</li><li>Conduct keyword, audience, and competitive research to inform campaign planning.</li><li>Manage campaign budgets, pacing, and bid strategies to maximize performance and ROI.</li><li>Create and test ad copy, visuals, and landing pages in collaboration with creative teams.</li><li>Monitor campaign performance and generate regular reports with actionable insights and recommendations.</li><li>Stay current with platform updates, algorithm changes, and digital advertising trends.</li><li>Partner with analytics and marketing teams to track attribution, conversions, and overall impact.</li><li>Ensure all campaigns adhere to brand guidelines and compliance standards.</li></ul><p><br></p><p><br></p>

<p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing, Advertising, Communications, or a related field.</li><li>3–5+ years of experience managing paid media campaigns across multiple channels.</li><li>Proven expertise with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and/or programmatic DSPs.</li><li>Strong analytical and quantitative skills with proficiency in Google Analytics or similar tools.</li><li>Experience with A/B testing, conversion tracking, and attribution modeling.</li><li>Excellent communication skills and the ability to present performance insights clearly.</li><li>Certification in Google Ads, Meta, or related platforms preferred.</li></ul><p><br></p>

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