We are looking for a creative and detail-oriented Marketing Specialist to join our team in Duluth, Georgia. In this role, you will oversee the development and execution of marketing initiatives designed to enhance brand visibility and drive engagement across various digital platforms. Your expertise in campaign management and digital marketing strategies will play a key role in achieving our business goals.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns to effectively promote products or services.<br>• Manage email campaigns, ensuring content aligns with brand messaging and drives customer engagement.<br>• Collaborate with cross-functional teams to coordinate and execute marketing activities.<br>• Design and produce creative assets using Adobe Creative Cloud tools for digital and print use.<br>• Monitor campaign performance and analyze data to optimize strategies and improve results.<br>• Conduct market research and stay updated on industry trends to inform marketing decisions.<br>• Maintain a consistent brand presence across all digital channels, including social media.<br>• Assist in creating and managing budgets for marketing initiatives.<br>• Provide regular reports on campaign effectiveness and propose actionable recommendations.
<p>We are looking for an experienced Media Strategist to lead strategic media planning efforts within the pharmaceutical industry. This long-term contract role is based in Wilmington, Delaware, and focuses on developing comprehensive media strategies that effectively target healthcare professionals while ensuring alignment with brand objectives and compliance standards. The ideal candidate will have extensive experience in pharmaceutical media planning, omnichannel strategy, and agency collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement media strategies across multiple brands and therapeutic areas to support business objectives.</p><p>• Translate brand goals into actionable media plans designed to drive engagement and measurable outcomes.</p><p>• Collaborate with brand teams to ensure seamless integration of media strategies into broader marketing plans.</p><p>• Lead annual brand planning efforts, including launch readiness and lifecycle management, while aligning media plans with key milestones.</p><p>• Manage relationships with external media agencies to ensure quality execution, strategic alignment, and adherence to budgets.</p><p>• Conduct agency briefings, oversee performance evaluations, and negotiate contracts with media partners.</p><p>• Monitor campaign performance, analyze key metrics such as reach and engagement, and optimize strategies based on results.</p><p>• Partner with analytics teams to refine targeting strategies and generate actionable insights for continuous improvement.</p><p>• Stay informed on emerging media trends, innovations, and compliance requirements specific to the pharmaceutical industry.</p><p>• Collaborate with cross-functional teams, including medical, legal, and analytics departments, to present strategies and performance updates.</p>
We are looking for a talented Digital Marketing Specialist to design and implement customer journeys through Salesforce platforms, including Pardot and Sales Cloud. This role involves creating seamless marketing automation workflows, optimizing engagement strategies, and ensuring alignment across marketing and sales initiatives. This is a long-term contract position based in Norwalk, Connecticut.<br><br>Responsibilities:<br>• Develop and implement customer journey strategies that align with business goals and campaign objectives.<br>• Design and execute marketing automation workflows, engagement programs, and lead nurturing processes using Salesforce Pardot.<br>• Optimize Sales Cloud configurations, including lead routing, opportunity management, and reporting functionalities.<br>• Establish best practices for data management, segmentation, and attribution to improve campaign effectiveness.<br>• Collaborate with cross-functional teams to align marketing automation processes with sales and operational goals.<br>• Act as a Salesforce subject matter expert, guiding teams on platform capabilities and providing training as needed.<br>• Create and maintain dashboards and reports to track key performance metrics and present insights to stakeholders.<br>• Continuously evaluate and refine customer journeys based on performance data and user feedback.<br>• Lead workshops and strategy sessions to communicate roadmaps, campaign outcomes, and system enhancements.<br>• Provide guidance to less experienced team members and foster a collaborative, test-and-learn approach to marketing initiatives.
We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
<p>Robert Half Marketing and Creative has a hospitality client that is looking for a dynamic Social Media and Content Manager to join their team. This role is essential in driving brand awareness, increasing visits, and boosting revenue through innovative content strategies and social media management. The ideal candidate will craft compelling messaging and oversee multi-channel campaigns to ensure seamless alignment with our marketing goals.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute messaging frameworks and strategies that align with the resort’s brand voice and objectives.</p><p>• Lead the creation of integrated marketing campaigns, ensuring consistent messaging across all touchpoints.</p><p>• Manage and optimize content strategies for blogs, social media platforms, and marketing channels.</p><p>• Oversee the planning and execution of a content calendar to maintain timely and engaging posts.</p><p>• Collaborate with cross-functional teams to integrate resort updates into marketing communications.</p><p>• Analyze performance metrics to evaluate the success of campaigns and identify areas for improvement.</p><p>• Mentor and develop the Social Media & Content Specialist, fostering growth and collaboration.</p><p>• Coordinate with public relations and operations teams to ensure accurate and timely information dissemination.</p><p>• Leverage audience insights to create tailored content that resonates with target demographics.</p><p>• Stay updated on industry trends and apply them to enhance brand positioning and engagement.</p>
We are looking for an experienced Content Strategist to partner with senior executives in creating impactful and dynamic content for a variety of platforms. This position requires a creative thinker who can translate complex concepts into clear and engaging narratives while maintaining the executive’s unique voice. As a long-term contract position, this role offers the opportunity to work closely with leadership teams and contribute to influential thought leadership initiatives.<br><br>Responsibilities:<br>• Develop and refine keynote speeches, presentations, and scripts for executive-level events and engagements.<br>• Craft compelling thought leadership articles, blogs, and social media posts tailored to the executive's brand.<br>• Collaborate with cross-functional teams, including PR, marketing, and product, to align content strategies with organizational goals.<br>• Manage a comprehensive content calendar that reflects executive priorities and strategic initiatives.<br>• Provide editorial support for internal communications, ensuring clarity and consistency in messaging.<br>• Assist with personal brand development and positioning on both domestic and international platforms.<br>• Research and simplify complex topics, particularly in the realms of B2B software and AI, for various audiences.<br>• Travel occasionally to support major events, including in-person rehearsals, as required.<br>• Monitor emerging trends and incorporate innovative strategies into content planning.
We are looking for a creative and strategic Social Media Manager to lead digital marketing efforts and enhance brand visibility across platforms. Based in Edison, New Jersey, this role requires expertise in crafting compelling content, analyzing performance metrics, and executing targeted campaigns to engage audiences effectively. The ideal candidate will bring a strong blend of technical skills and innovative thinking to drive social media success.<br><br>Responsibilities:<br>• Develop and implement comprehensive social media strategies that align with business goals and enhance brand presence.<br>• Design visually appealing and impactful content using tools like Adobe Creative Cloud and Canva.<br>• Manage editorial calendars to ensure consistent and timely delivery of content across platforms.<br>• Monitor and analyze performance metrics using tools such as Facebook Insights and Google Analytics to refine strategies.<br>• Create engaging advertisements tailored to the target audience and optimize them for maximum impact.<br>• Stay updated on industry best practices and emerging trends to maintain a competitive edge in social media marketing.<br>• Write and publish blogs that align with brand messaging and resonate with the audience.<br>• Collaborate with cross-functional teams to ensure cohesive branding and messaging.<br>• Increase brand awareness by fostering community engagement and building strong relationships with followers.<br>• Conduct research to identify opportunities for growth and innovation in social media campaigns.
<p>We are looking for a dynamic Content Strategist to join our team for an ongoing 100% remote opportunity. In this long-term contract role, you will play a key part in developing and executing engaging campaigns that align with our business goals. If you have a passion for creating compelling content and enjoy working in a collaborative environment, we encourage you to apply.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute one creative campaign per week, focusing on special topics to drive engagement.</p><p>• Create high-quality content across various formats, including blogs, social media posts, and landing pages.</p><p>• Design visually appealing graphics using tools such as Adobe Express or Canva to complement content.</p><p>• Manage and optimize social media content, ensuring consistency and relevance across platforms.</p><p>• Write and edit compelling copy for blogs, social media, email marketing, and other digital assets.</p><p>• Collaborate with stakeholders to ensure content aligns with company objectives and audience needs.</p><p>• Utilize HubSpot for marketing automation tasks, including campaign tracking and analytics.</p><p>• Produce 4-5 social media posts weekly to maintain a strong online presence.</p><p>• Conduct research to stay updated on industry trends and incorporate them into content strategies.</p><p>• Optimize landing pages to enhance user experience and conversion rates.</p>
We are looking for an experienced Digital Strategist to join our team in Atlanta, Georgia. As part of the Restaurants & Catering industry, this role focuses on creating innovative strategies that drive engagement and enhance customer experiences across digital platforms. This is a long-term contract position with opportunities to collaborate closely with creative teams and brand managers.<br><br>Responsibilities:<br>• Lead the creative briefing process to ensure campaigns align with brand voice, strategic objectives, and customer expectations.<br>• Collaborate with senior strategists, creative teams, and brand managers to ensure all digital touchpoints reflect overarching campaign goals.<br>• Monitor and analyze campaign performance metrics, using data insights to refine strategies and enhance outcomes.<br>• Conduct A/B testing to optimize content, subject lines, and user journeys, delivering measurable improvements.<br>• Share insights and foster a collaborative environment that encourages continuous learning and innovation.<br>• Utilize tools like Movable Ink and MoEngage to create dynamic content and personalized lifecycle campaigns.<br>• Develop strategies based on data-driven decision-making, leveraging analytics for campaign reporting and optimization.<br>• Balance creative thinking with analytical approaches to craft customer journeys and engaging digital experiences.<br>• Effectively communicate complex strategies to creatives and stakeholders, ensuring alignment and understanding.<br>• Manage multiple projects and priorities in a fast-paced environment, maintaining organization and meeting deadlines.
