We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.

• Bachelor’s degree with at least 2 years of experience in marketing analytics or High School Diploma with 5 years of relevant experience.<br>• Proficiency in digital analytics platforms and tools such as Google Analytics, Tag Manager, and CRM systems.<br>• Strong background in data manipulation and reporting using Excel, Looker Studio, and Power BI.<br>• Experience managing advertising campaigns on platforms like Google Ads and Meta Ads.<br>• Solid understanding of attribution modeling, statistical analysis, and A/B testing methodologies.<br>• Knowledge of Python or R for data analysis and familiarity with machine learning concepts.<br>• Excellent analytical thinking and problem-solving skills to identify patterns and deliver insights.<br>• Effective communication skills to present complex data findings to diverse stakeholders.

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