We are looking for a Senior Digital Media Specialist to lead and optimize digital marketing initiatives for our organization. This role requires a strategic thinker who excels in managing paid media campaigns across various platforms, including social media, programmatic advertising, and search marketing. The ideal candidate will possess a deep understanding of analytics, advertising technologies, and digital tracking practices to drive impactful results.<br><br>Responsibilities:<br>• Develop and implement comprehensive digital marketing strategies focused on paid social media, programmatic advertising, and search engine marketing.<br>• Manage and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk.<br>• Monitor campaign performance using analytics tools like Google Analytics and Adobe Analytics to generate actionable insights.<br>• Execute programmatic budgeting and buying strategies to maximize ROI on digital media investments.<br>• Create and oversee organic and paid social media strategies across platforms including LinkedIn, Instagram, Facebook, and Twitter.<br>• Collaborate with internal teams and external agencies to ensure alignment with campaign goals and brand standards.<br>• Analyze data from multiple sources to identify trends, measure KPIs, and inform decision-making.<br>• Stay current with digital marketing trends and technologies to enhance campaign effectiveness.<br>• Communicate effectively with stakeholders to report progress and recommend improvements.<br>• Ensure all campaigns adhere to best practices in digital marketing and tracking methodologies.
<p><strong>Robert Half</strong> is actively partnering with an Austin-based client to identify an<strong> Email Marketing Specialist (contract).</strong> In this role, you will develop, execute, and optimize email marketing campaigns and automation processes. <strong>This role is onsite 3 days per week in Austin, TX.</strong></p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create, manage, and optimize email marketing campaigns, including audience segmentation, content creation, A/B testing, and performance tracking.</li><li>Collaborate with cross-functional teams to develop compelling email content that aligns with overall marketing initiatives and brand guidelines.</li><li>Monitor and analyze key email metrics, such as open rates, click-through rates, conversion rates, and deliverability, to identify areas of improvement and optimize campaign performance.</li><li>Manage campaign setup, QA testing, and deployment.</li></ul>
<p><strong>Robert Half</strong> is actively partnering with an Austin-based client to identify a<strong> Social Media Specialist (contract).</strong> In this role, you will partner closely with other creative team members to develop meaningful brand content to share across multiple social channels. <strong>This role is onsite 2-3 days in Austin, TX. </strong></p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Own social media strategy and content development across multiple channels, including LinkedIn, X, Instagram, TikTok, and YouTube.</li><li>Manage social content scheduling, moderate community interactions, and respond to messaging to create meaningful engagement with the brand.</li><li>Identify tactics that increase reach, subscribers, and engagement across platforms.</li><li>Monitors competitor and outside ecosystem influencers to benchmark engagement and innovation.</li><li>Monitor analytics and performance metrics, providing insights and recommendations to drive engagement and growth.</li><li>Produce compelling written content and partner with brand team on multimedia asset creation that resonates with diverse audiences.</li></ul>
<p><strong>Robert Half</strong> is actively partnering with an Austin-based client to identify a <strong>Sr Marketing Technology Analyst (contract).</strong> In this role, you will design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytic. <strong>This role is hybrid in Austin, Tx. </strong></p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Use expertise in marketing technology software and platforms to improve the user experience, reporting and distribution.</li><li>Serve as a senior liaison across business groups to create documentation for business and system requirements.</li><li>Conduct business process analysis and needs assessment to align Marketing solutions with business initiatives</li><li>Work on project teams to develop or modify complex processes and/or systems.</li><li>Gather feedback from stakeholders and provide discussion forums to improve the user experience.</li><li>Identify trends/issues and performance gaps.</li><li>Maintain thorough knowledge of platforms, tools and processes.</li></ul><p><br></p>
