Marketing Manager
<p><strong>Marketing Manager</strong></p><p><strong>Location: Wylie, Texas - Fully On-site + Travel as needed.</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is seeking a Marketing Manager to lead marketing efforts for one of their divisions. This role blends strategic thinking with hands-on execution and is ideal for someone who understands the unique needs of tactical product markets.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own and execute marketing strategies for the law enforcement and sporting goods verticals.</li><li>Develop traditional marketing assets: flyers, catalogs, email campaigns, product launch materials, and sales promotions.</li><li>Conduct competitive analysis and provide strategic insights to the sales team.</li><li>Collaborate with product development teams to shape positioning and messaging.</li><li>Support sales with content creation, communications, and promotional materials.</li><li>Coordinate with social media and affiliate teams for content and product evaluations.</li><li>Manage website updates, photo/video shoots, and ensure timely content publication.</li><li>Oversee tradeshow logistics including booking, shipping, and on-site support.</li></ul><p><br></p><p><br></p>
<p><strong>What We’re Looking For</strong></p><ul><li>Experience in the law enforcement or sporting goods industry</li><li>Possess knowledge updating DAMS, Amazon, and Shopify digital content</li><li>Comfortable working with tactical products</li><li>Strong background in product marketing (not services)</li><li>Strategic and tactical mindset with a solid grasp of pricing and positioning</li><li>Experience supporting B2B sales through distributors and retailers (not e-commerce)</li></ul><p><br></p>
<h3 class="rh-display-3--rich-text">Innovation starts with people.<sup>®</sup></h3>
<p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p>
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<p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p>
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- Wylie, TX
- onsite
- Permanent
-
- USD / Yearly
- <p><strong>Marketing Manager</strong></p><p><strong>Location: Wylie, Texas - Fully On-site + Travel as needed.</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is seeking a Marketing Manager to lead marketing efforts for one of their divisions. This role blends strategic thinking with hands-on execution and is ideal for someone who understands the unique needs of tactical product markets.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own and execute marketing strategies for the law enforcement and sporting goods verticals.</li><li>Develop traditional marketing assets: flyers, catalogs, email campaigns, product launch materials, and sales promotions.</li><li>Conduct competitive analysis and provide strategic insights to the sales team.</li><li>Collaborate with product development teams to shape positioning and messaging.</li><li>Support sales with content creation, communications, and promotional materials.</li><li>Coordinate with social media and affiliate teams for content and product evaluations.</li><li>Manage website updates, photo/video shoots, and ensure timely content publication.</li><li>Oversee tradeshow logistics including booking, shipping, and on-site support.</li></ul><p><br></p><p><br></p>
- 2025-11-04T21:28:47Z