<p><strong>Digital Marketing Manager</strong></p><p><strong>Location: Plano, TX (Hybrid)</strong></p><p><strong>Employment Type: Full-Time</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is hiring a strategic and technically savvy Digital Marketing Manager to lead the roadmap, performance, and user experience of their owned digital channels. This role is critical in driving long-term channel growth, discoverability, and engagement across their website, local SEO, and social media integration.</p><p><br></p><p>You’ll collaborate with cross-functional teams (Retail, Product, Technology), agency partners, and internal marketing stakeholders to ensure a consistent and elevated digital brand experience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own and evolve the website strategy, including oversight of a web developer and external CMS partners</li><li>Manage local SEO and listings, working closely with SEO agencies to optimize backend performance and visibility</li><li>Support and integrate social media into the broader digital ecosystem, partnering with internal leads to elevate strategy</li><li>Lead web operations, including dynamic content personalization, tag management, and customer segmentation</li><li>Ensure proper event tracking, API integrations, and performance analytics across platforms</li><li>Collaborate with IT and marketing teams to align digital initiatives with business goals</li><li>Oversee contractors and agency relationships as needed</li></ul>

<p><strong>Qualifications</strong></p><ul><li>5+ years of experience in digital marketing, web operations, or channel management</li><li>Strong technical understanding of web architecture, APIs, and tag management systems (e.g., Google Tag Manager)</li><li>Experience with CMS platforms and SEO tools</li><li>Strategic mindset with the ability to translate business goals into digital execution</li><li>Familiarity with AI-driven personalization and dynamic website experiences</li><li>Proven success in mid-sized company environments (not startup-scale)</li><li>Excellent communication and cross-functional collaboration skills</li></ul><p><strong>Preferred Tools & Technologies</strong></p><ul><li>Google Tag Manager</li><li>CMS platforms (e.g., WordPress, Sitecore)</li><li>SEO tools (e.g., SEMrush, Moz)</li><li>Analytics platforms (e.g., GA4, Hotjar)</li><li>Experience with dynamic content and personalization engines</li></ul><p><br></p>

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