We are looking for a creative and driven Social Media Content Specialist to lead our organic social media efforts in the skincare and aesthetics industry. This role is perfect for someone with a passion for beauty trends and a knack for creating compelling content that resonates with audiences. You will play a hands-on role in developing, executing, and optimizing our social media strategy while fostering an engaged online community.<br><br>Responsibilities:<br>• Develop and implement social media strategies aligned with brand objectives and industry trends.<br>• Create, edit, and produce engaging content, including short-form videos and still images, tailored for platforms such as Instagram, TikTok, and YouTube Shorts.<br>• Write captivating captions and posts that highlight products, skincare tips, and educational content.<br>• Plan and manage content calendars to ensure consistent and timely delivery of campaigns.<br>• Collaborate with influencers and brand ambassadors to enhance outreach and audience engagement.<br>• Monitor and analyze social media performance metrics to optimize content and improve engagement.<br>• Foster community growth by engaging with followers, responding to comments, and initiating conversations.<br>• Stay informed on skincare and beauty trends, consumer behavior, and emerging social media platforms.<br>• Coordinate with internal teams to align social media efforts with overall marketing strategies.

• At least 2 years of experience in social media content creation and management, preferably in the beauty or skincare industry.<br>• Expertise in content creation, including video editing and graphic design, using tools like Canva and video editing software.<br>• Proficiency in managing platforms such as Instagram, TikTok, Facebook, and Pinterest.<br>• Strong writing skills with the ability to craft engaging captions, ad copy, and blog content.<br>• Familiarity with social media analytics tools, such as Google Analytics, to measure and optimize performance.<br>• Knowledge of skincare products, ingredients, and trends to create relevant and impactful content.<br>• Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment.<br>• Comfortable appearing on camera and creating video content when required.

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