<p><strong>Marketing Mix Modeling Analyst</strong></p><p><strong>Location:</strong> Plano, TX 75024 (Hybrid Schedule)</p><p><strong>Duration:</strong> 3+ months (Contract, Full-Time – 40 hours/week)</p><p><br></p><p>We’re seeking a <strong>Marketing Mix Modeling Analyst</strong> with deep media strategy experience and a talent for translating complex data into clear, actionable insights. This full-time contract role follows a hybrid schedule, with on-site work in Plano, TX. The ideal candidate will be a confident communicator who thrives in cross-functional environments and can effectively engage senior stakeholders.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Interpret vendor-led MMM outputs and translate findings into actionable business insights</li><li>Lead scenario planning and support budgeting conversations</li><li>Collaborate cross-functionally with strategy, media, sponsorships, and events teams</li><li>Build and manage dashboards using BI tools (e.g., Tableau, Power BI)</li><li>Present insights clearly to senior stakeholders to guide marketing decisions</li></ul>

<p><strong>Top 3 Must-Haves:</strong></p><ol><li>Proven experience in media strategy and marketing mix modeling</li><li>Exceptional communication and stakeholder management skills</li><li>Ability to translate complex data into digestible, business-relevant insights</li></ol><p><strong>Preferred Experience:</strong></p><ul><li>Background in marketing analytics or media planning</li><li>Familiarity with vendor-led MMM methodologies</li><li>Experience supporting budgeting and forecasting processes</li></ul><p><strong>Skills &  Tools:</strong></p><ul><li>Proficiency in BI tools like Tableau and Power BI</li><li>Strong storytelling and presentation skills</li><li>Comfort working in fast-paced, cross-functional environments</li><li>Experience with project management tools (e.g., Basecamp or similar)</li></ul><p>Your ability to connect data with strategy will be key in driving smarter marketing decisions. If you're a strategic thinker with a passion for analytics and communication, we’d love to hear from you!</p>

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