<p><strong>About the Role:</strong></p><p>We are seeking a strategic and data-driven <strong>Marketing Manager</strong> to lead the digital growth and brand presence for our steel and metals supply business. This role blends <strong>eCommerce strategy</strong>, <strong>product marketing</strong>, and <strong>SEO/SEM execution</strong> with a deep understanding of <strong>digital marketing best practices</strong> to drive awareness, traffic, and conversions. You’ll be responsible for developing and implementing omnichannel campaigns that position our products competitively in the industrial supply space while scaling our online sales ecosystem.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><br></p><p><strong>eCommerce & Digital Growth</strong></p><ul><li>Oversee the eCommerce strategy, ensuring high-performing product pages, user experience optimization, and accurate digital merchandising.</li><li>Drive digital engagement across web and online storefronts through conversion-rate optimization and strategic content enhancements.</li><li>Monitor UX metrics, session behavior, and traffic sources to identify improvement opportunities.</li></ul><p><strong>Product Marketing</strong></p><ul><li>Create and manage product positioning, messaging, and digital content across the steel and metals product catalog.</li><li>Lead go-to-market plans for new products and service rollouts, including content, digital support, and campaign planning.</li><li>Collaborate with internal teams to produce technical documentation, spec sheets, and sales enablement materials.</li></ul><p><strong>SEO, SEM & Paid Media</strong></p><ul><li>Own SEO/SEM strategy for the website and product pages—conduct keyword research, optimize content, and monitor technical SEO health.</li><li>Manage Google Ads, remarketing campaigns, and paid LinkedIn programs to drive qualified leads and conversions.</li><li>Run A/B testing and performance audits; use data to inform decisions and adjust strategy.</li></ul><p><strong>Digital Marketing & Campaign Execution</strong></p><ul><li>Lead end-to-end digital marketing campaigns across email, social media, and paid channels.</li><li>Build nurture flows, retargeting segments, and tailored messaging to increase engagement and lifetime value.</li><li>Align campaigns with the sales cycle to support pipeline velocity and customer acquisition goals.</li></ul><p><strong>Analytics, Reporting & Optimization</strong></p><ul><li>Track KPIs across all digital channels, report on campaign performance, and continuously test and optimize efforts.</li><li>Use tools like Google Analytics, SEMrush or HubSpot to assess trends and report ROI to stakeholders.</li><li>Manage digital budgets effectively and allocate resources toward highest-performing channels.</li></ul><p><br></p>

<p><br></p><p><strong>Qualifications:</strong></p><ul><li>5–8 years of experience in digital marketing, product marketing, and/or eCommerce, ideally in a B2B, industrial, or manufacturing setting.</li><li>Strong command of digital marketing strategy—SEO, paid search, email automation, content creation, and analytics.</li><li>Hands-on experience with tools like Google Ads, LinkedIn Campaign Manager, Mailchimp or Pardot, Google Analytics, and CMS platforms such as WordPress, Magento, or Shopify.</li><li>Deep understanding of the industrial buyer journey and how to position technical products effectively across channels.</li><li>Excellent written and verbal communication skills with the ability to translate technical specs into compelling messaging.</li><li>Highly organized, deadline-driven, and confident working both independently and collaboratively across departments.</li></ul>

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