We are looking for a talented Digital Marketing Specialist to join our team in Troy, Michigan. This on-site position will focus on driving marketing strategies, enhancing client engagement, and optimizing digital campaigns. As part of a creative and fast-paced environment, you will play a critical role in managing marketing tools, creating impactful content, and supporting internal communications to align project goals with marketing efforts.<br><br>Responsibilities:<br>• Oversee and maintain HubSpot and ZoomInfo platforms to track leads and execute outbound campaigns.<br>• Develop and implement strategies to increase brand visibility and generate leads based on experience.<br>• Collaborate with sales and project teams to ensure smooth communication and alignment from lead generation to project completion.<br>• Create marketing materials such as presentations, collateral, and pitch documents to support client outreach.<br>• Represent the company at industry events to foster connections and build partnerships.<br>• Assist in gathering and organizing project details to support internal communications and client updates.<br>• Optimize digital workflows for lead nurturing, reporting, and maintaining data accuracy.<br>• Monitor and analyze marketing performance metrics to refine strategies and improve results.<br>• Stay updated on industry trends and tools to enhance digital marketing efforts.
