As traditional marketing and advertising channels are losing their influence over customers, companies have to innovate to survive, and digital experiences are key to reaching customers.
The Creative Group partnered with AIGA, the professional association for design, and Graphic Design USA to conduct a survey of nearly 600 industry professionals with hiring authority. Leaders weighed in on innovation and staffing, as well as organizational structure and agency relationships.
The report also includes new best practices for digital initiatives from forward-thinking companies, who shared how their teams are breaking new ground.
Fill out the form below to get your free download of Step Up Your Digital Game: Lessons From In-House Creative Teams. It offers tips on:
- When and how to partner with an outside agency on digital projects
- Using agile and other strategies to organize teams for speed and responsiveness
- Common barriers to digital adoption and how to overcome them
- Collaborating across departments on digital strategy
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Get your free copy of Innovation in the House: Creativity Lessons From Five Top In-House Creative Teams to learn insider tips from notable creatives around the country. Insights include the positive impact of failure and how feedback from non-creatives can lead to creativity.