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SEO Specialist

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist
66000 - 89750
Low
66000
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
76750
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
89750
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 101000 117750 136750 Marketing Analytics Specialist 71000 85500 108000 Digital Strategist 93000 109500 129000 Growth Marketing Manager 91250 108750 133250 Demand Generation Manager 89000 105250 126250 E-Commerce Marketing Manager 90250 104500 126250 Performance Marketing Manager 75000 103000 131000 Digital Marketing Manager 80750 100750 115250 Digital Marketing Specialist 58500 69000 82500 Digital Project Manager 76000 97250 113750 Email Marketing Manager 70250 89000 106750 Email Marketing Specialist 52500 65250 75250 Marketing Automation Specialist 70500 82750 97250 Paid Search Specialist 63000 75000 85000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.