<p>We at Robert Half are looking to add to our pool of talented <strong>SEO Specialists</strong> who will develop and implement effective SEO strategies to enhance online visibility and drive organic traffic. You'll play a critical role in optimizing websites, analyzing data, and staying ahead of SEO trends to deliver measurable results. We are industry professionals specializing in recruiting top talent across North America, and our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!</p><p> </p><p><br></p>
Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. Responsibilities: Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. Collaborate with the marketing team to create compelling product descriptions and engaging content. Conduct market research and analyze competitor activities to identify opportunities and trends. Implement SEO and SEM best practices to improve the website's search engine rankings. Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement. Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. Coordinate with cross-functional teams to plan and execute promotional campaigns. Monitor and respond to customer feedback and inquiries to enhance customer satisfaction. Stay up to date with ecommerce industry trends and best practices.
We are looking for a highly skilled Digital Marketing Specialist to join our team on a long-term contract basis. This role requires expertise in driving online marketing strategies, optimizing campaigns, and utilizing data insights to enhance performance. Based in New York, New York, the position offers an exciting opportunity to contribute to impactful digital initiatives.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to achieve business goals.<br>• Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic.<br>• Analyze website and campaign performance using Google Analytics to identify trends and opportunities.<br>• Oversee email marketing campaigns, ensuring content is engaging and aligned with brand guidelines.<br>• Conduct keyword research and implement SEO tactics to improve website visibility.<br>• Monitor and report on the effectiveness of digital campaigns, providing actionable recommendations.<br>• Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms.<br>• Stay updated on industry trends and emerging technologies to maintain competitive advantage.<br>• Create and maintain detailed documentation of campaigns, processes, and analytics.<br>• Provide training or support to team members on digital tools and strategies as needed.
<p>Robert Half is assisting our client in seeking a talented <strong>Contract Digital Marketing Specialist</strong> to support their increasing marketing automation, SEO, paid search, and customer experience initiatives. This individual will contribute to driving digital strategies and campaign efforts that enhance brand presence, optimize return on investment (ROI), and deliver superior customer experiences.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li><strong>Digital Campaign Management</strong>: Develop, implement, and monitor digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing, etc.) aimed at optimizing engagement and conversions.</li><li><strong>SEO and Paid Search</strong>: Execute on-site and off-site search engine optimization (SEO) strategies and manage paid search campaigns to drive traffic, improve rankings, and achieve revenue goals.</li><li><strong>Analytics & Reporting</strong>: Utilize tools like Google Analytics and other data platforms to monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.</li><li><strong>Content Optimization</strong>: Collaborate with internal teams to create, refine, and enhance digital content that aligns with campaign objectives and brand voice.</li><li><strong>Marketing Automation</strong>: Build and manage workflows in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot) to nurture leads and optimize customer relationships.</li><li><strong>Project Coordination</strong>: Work with cross-functional teams, such as design and IT departments, to execute marketing strategies within deadlines.</li><li><strong>Customer Experience</strong>: Implement strategies aimed at improving user experience across digital channels, ensuring consistency and alignment with client needs.</li></ul><p><br></p>
<p>Digital Marketing Specialist with 2+ years of solid, hands-on digital marketing experience needed for a full-time, fully onsite position with our small agency client in Greater Boston. While this is a fully remote position, only candidates within 100 miles of Boston will be considered. Must be proficient in Google Ads and Google Analytics. Must be familiar with programmatic advertising, streaming, and geofencing. Must have either external or internal client-facing skills. Experience working with clients in the auto, retail, financial, education, legal, and/or professional services industries would also be ideal. Target salary is 65-70K.</p>
<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement. </p><p> </p><p>Responsibilities: </p><p> </p><p>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising. </p><p>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates. </p><p>Conduct market research and competitor analysis to identify digital marketing trends and opportunities. </p><p>Track and report on key metrics to measure the success of digital marketing initiatives. </p>
We are looking for an experienced Email Marketing Specialist to join our team in Atlanta, Georgia. In this long-term contract position, you will play a vital role in creating and managing impactful email campaigns that drive engagement and deliver measurable results. If you are passionate about leveraging email marketing strategies and possess strong expertise in Salesforce Marketing Cloud, we encourage you to apply.<br><br>Responsibilities:<br>• Develop and execute lifecycle email campaigns, ensuring optimal delivery, mobile responsiveness, and accessibility.<br>• Design and implement segmentation strategies, suppression lists, and deployment schedules to target specific audiences effectively.<br>• Monitor and maintain email list health, including domain authentication and compliance with industry standards.<br>• Conduct thorough quality assurance checks to ensure accuracy and functionality across email campaigns.<br>• Manage templates, integrations, and platform configurations within Salesforce Marketing Cloud.<br>• Collaborate with internal teams to align email marketing efforts with broader organizational goals.<br>• Analyze campaign performance metrics and provide actionable insights to improve future strategies.<br>• Stay updated on email marketing trends and best practices to enhance campaign effectiveness.<br>• Troubleshoot and resolve technical issues related to email platform functionality.
We are looking for a dynamic Marketing Specialist to lead marketing initiatives and drive brand growth across multiple organizations. This role requires creative thinking, strategic planning, and the ability to execute campaigns that align with overarching business goals. Based in Neenah, Wisconsin, the position offers the opportunity to make a significant impact by enhancing brand visibility and customer engagement.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies that align with organizational objectives.<br>• Manage and optimize marketing campaigns across digital and traditional channels to maximize impact.<br>• Conduct thorough market research to identify opportunities for brand positioning and audience engagement.<br>• Create and distribute compelling content that effectively communicates brand values across various platforms.<br>• Ensure all marketing materials and communications maintain consistency with established brand guidelines.<br>• Analyze competitors and market trends to identify opportunities for growth and differentiation.<br>• Measure and report on the effectiveness of campaigns, using insights to refine future strategies.<br>• Collaborate with cross-functional teams to ensure alignment between marketing initiatives and business goals.<br>• Develop strategies to enhance customer engagement and build brand loyalty through targeted campaigns.<br>• Gather and analyze customer feedback to identify areas for improvement and innovation.
We are looking for a creative and detail-oriented Marketing Specialist to join our team in Duluth, Georgia. In this role, you will oversee the development and execution of marketing initiatives designed to enhance brand visibility and drive engagement across various digital platforms. Your expertise in campaign management and digital marketing strategies will play a key role in achieving our business goals.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns to effectively promote products or services.<br>• Manage email campaigns, ensuring content aligns with brand messaging and drives customer engagement.<br>• Collaborate with cross-functional teams to coordinate and execute marketing activities.<br>• Design and produce creative assets using Adobe Creative Cloud tools for digital and print use.<br>• Monitor campaign performance and analyze data to optimize strategies and improve results.<br>• Conduct market research and stay updated on industry trends to inform marketing decisions.<br>• Maintain a consistent brand presence across all digital channels, including social media.<br>• Assist in creating and managing budgets for marketing initiatives.<br>• Provide regular reports on campaign effectiveness and propose actionable recommendations.
We are looking for a Digital Marketing Specialist to join our dynamic team in Princeton, New Jersey. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact by driving innovative marketing strategies for eCommerce brands. If you have a passion for data-driven storytelling and a desire to shape the future of digital marketing, this position is perfect for you.<br><br>Responsibilities:<br>• Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central.<br>• Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights.<br>• Create compelling reports and presentations to share data-driven findings with clients and internal teams.<br>• Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements.<br>• Mentor and guide team members to encourage growth and enhance paid media expertise.<br>• Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies.<br>• Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance.<br>• Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge.<br>• Serve as a subject matter expert, providing strategic guidance to clients and internal teams.
<p>We are looking for a dynamic Social Media Specialist to join our team in northern New Jersey. This Contract to permanent position offers an exciting opportunity to enhance brand visibility through creative social media strategies and effective communication. The ideal candidate will have expertise in managing social media platforms, creating compelling content, and driving engagement across diverse audiences.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute innovative social media strategies to enhance brand awareness and audience engagement.</p><p>• Create and manage high-quality content, including copywriting and graphic design, tailored to various social media platforms.</p><p>• Monitor social media trends and tools to optimize campaign performance and maintain a competitive edge.</p><p>• Collaborate with internal teams to align social media efforts with broader marketing and communication goals.</p><p>• Produce high-quality photography for use across social media and marketing channels.</p><p>• Analyze social media metrics to measure the success of campaigns and identify areas for improvement.</p><p>• Manage internal and external communications to ensure consistent messaging and branding.</p><p>• Stay updated on emerging social media technologies and best practices to drive continuous improvement.</p><p>• Work onsite 2-3 days per week to support team collaboration and project execution.</p><p>• Lead the development of social media advertising initiatives to target specific audiences effectively.</p><p><br></p><p><br></p><p>02720-0013275404</p><p><br></p>
We are looking for a skilled Digital Marketing Specialist to join our team in Chatsworth, California. As part of a respected nonprofit organization, you will play a pivotal role in enhancing the organization's digital presence and driving community engagement. This is a long-term contract position ideal for a detail-oriented individual passionate about mission-driven work.<br><br>Responsibilities:<br>• Develop and implement advanced social media strategies tailored to platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.<br>• Create and execute donor engagement and volunteer recruitment campaigns to strengthen community connections.<br>• Analyze website performance and optimize conversion funnels to improve donor journeys and stakeholder experiences.<br>• Utilize Google Analytics and other tools to measure campaign effectiveness and generate detailed performance reports.<br>• Design visually compelling content using Adobe Creative Suite, ensuring brand consistency across all digital platforms.<br>• Manage video production and editing for impactful storytelling that resonates with military personnel, experienced individuals, and first responder audiences.<br>• Collaborate with cross-functional teams to maintain alignment with organizational goals and ensure cohesive messaging.<br>• Oversee the implementation and optimization of CRM tools like Salesforce to streamline donor and volunteer interactions.<br>• Foster online communities around mission-driven causes, ensuring active participation and engagement.<br>• Develop templates and standardized designs for consistent organizational communication.
<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
<p>We are looking for a detail-oriented Hubspot Digital Marketing Specialist for a ~30 hour per week through end of year. While the work can be done fully remotely, EST hours are required. In this long-term contract role, you will play a crucial part in enhancing digital marketing strategies and optimizing tools to drive impactful campaigns. This position is ideal for someone who thrives in the financial services industry and is eager to contribute their expertise to dynamic marketing projects.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize HubSpot marketing tools to ensure effective campaign execution and tracking.</p><p>• Conduct audits and clean-ups within HubSpot to improve platform functionality and data accuracy.</p><p>• Design and implement email marketing campaigns aimed at engaging target audiences and driving conversions.</p><p>• Utilize Google Analytics to analyze campaign performance and generate actionable insights.</p><p>• Collaborate with teams to refine digital marketing strategies and align them with business goals.</p><p>• Work with Google Ads and Google AdWords to create compelling advertisements that increase brand visibility.</p><p>• Leverage expertise in Dynamics and GA4 to enhance integration and reporting capabilities.</p><p>• Monitor and report on key performance indicators (KPIs) to track marketing success and identify improvement areas.</p><p>• Stay updated on industry trends and best practices to bring innovative ideas to the table.</p><p>• Support the implementation of marketing tools and technologies to strengthen overall campaign effectiveness.</p>
Position: Marketing Project Coordinator<br>Location: Kansas City, MO --- Hybrid<br>Salary: up to $65,000 base annual salary + excellent benefits<br><br>*** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. ***<br><br>Are you passionate about connecting strategy with creativity to drive impactful marketing solutions? We’re seeking a Marketing Coordinator to join our client company dynamic team and play an integral role in managing data-driven and innovative campaigns that deliver lasting results.<br><br>Key Responsibilities:<br> • Coordinate complex, integrated marketing campaigns using digital, print, paid/organic media, and web strategies.<br> • Oversee and execute digital campaigns, email marketing, social media schedules, and web development projects aligned with client objectives.<br> • Maintain production schedules, ensuring deliverables are timely, accurate, and within scope.<br> • Collaborate across teams to streamline project workflows and align with broader goals.<br> • Act as a secondary point of contact for clients, building familiarity with their strategic goals, products, and culture.<br> • Provide project management and client support to senior leadership as needed.<br>What You Bring:<br> • Education & Experience: Bachelor’s degree in marketing or 5–7 years of equivalent work experience preferred. Minimum of 3–5 years in an agency or corporate marketing environment highly desired.<br> • Skill Set: Proficiency in Microsoft Office tools, Adobe Creative Suite, WordPress, and web solutions. Strong organizational abilities paired with excellent written and verbal communication skills.<br> • Detail-driven team player with creative and strategic thinking ability. Motivated, self-starting mindset ready to adapt and grow in a collaborative workspace.<br><br>Why Work with Us?<br>When you partner with Robert Half, you gain access to a robust network of employers across the nation who trust us to find their best and brightest. We’ll connect you to opportunities not yet publicly posted, advocate for your skills, and support you with interview preparation and personalized career advice. Apply today to explore this opportunity and join a workplace that's as motivated as you are!<br>Ready to grow your career? Submit your resume now — let’s get started!<br><br>*** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. Also, you may contact me by office: 515-303-4654 or mobile: 515-771-8142. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***
<p>We at Robert Half are looking to add to our pool of Digital Marketing Specialists to develop, manage, and optimize digital campaigns across various platforms. You'll play a key role in tracking performance, implementing advanced analytics, and ensuring that digital marketing efforts are data-driven and effective. We are industry professionals that specialize in recruiting for top talent all over North America. Our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!</p><p> </p><p><br></p><p><br></p>
We are looking for a talented Marketing and Design Specialist to join our team in Atlanta, Georgia. This is a long-term contract position within the insurance industry, offering an exciting opportunity to create impactful content that engages both clients and internal associates. You will play a key role in digital marketing initiatives, presentations, and campaigns while collaborating closely with team members to drive results.<br><br>Responsibilities:<br>• Develop visually engaging content, including layouts and graphics, that aligns with corporate branding standards.<br>• Transform basic information into compelling business-focused materials with minimal supervision.<br>• Utilize a marketing-first approach by considering audience, purpose, and long-term value before execution.<br>• Collaborate with team members to support projects and assist colleagues as needed.<br>• Proofread all deliverables to ensure they meet quality standards, accuracy, and are error-free.<br>• Manage project tracking and prioritization through Workfront to ensure timely completion.<br>• Communicate project updates and deadlines to management effectively.<br>• Support event marketing and campaign execution using Splash and other marketing tools.<br>• Coordinate with internal teams and vendors to facilitate production, distribution, and event logistics.<br>• Maintain organized file management for all marketing assets.
We are looking for a dynamic Brand Specialist to join our team in Pompano Beach, Florida. In this Contract-to-permanent position, you will play a vital role in maintaining and enhancing our brand reputation, ensuring consistent messaging across social media and customer interactions. This is an exciting opportunity to collaborate with marketing experts and engage directly with our audience to foster a positive brand image.<br><br>Responsibilities:<br>• Manage and curate content across key social media platforms, including TikTok, LinkedIn, and Instagram, to promote brand awareness.<br>• Respond to customer inquiries and resolve issues efficiently, ensuring exceptional service and maintaining the brand's positive reputation.<br>• Analyze brand performance metrics to assess public perception and engagement, providing actionable insights.<br>• Collaborate closely with the Digital Marketing Manager to align branding efforts with overall marketing strategies.<br>• Act as the brand’s voice, delivering consistent messaging and maintaining a strong connection with the audience.<br>• Provide concierge-level services during client engagements and events to enhance brand representation.<br>• Attend conferences and networking events to represent the brand and build meaningful relationships.<br>• Utilize Shopify and other tools to support branding and marketing initiatives.<br>• Keep up-to-date with social media trends and best practices to optimize campaign performance.
<p>We at Robert Half are looking to add <strong>Social Media Specialists</strong> to our pool of top-tier marketing professionals. In this role, you will drive engagement, increase brand awareness, and create compelling content across multiple social media platforms. You'll work with marketing teams to build and execute social strategies that deliver measurable results. We specialize in recruiting talented professionals across North America and are passionate about representing you and putting your career goals first!</p><p> </p><p><strong>Location:</strong> Nashville, TN (open to hybrid or onsite)</p><p><strong>W2 Pay:</strong> $22-$30/hr</p><p><strong>We are looking for someone who is open to PT or FT, Contract, Contract to Hire, or Permanent Placements.</strong></p><p><br></p>
<p>We are looking for a detail-oriented Communication Specialist to join our team based in Eden Prairie, Minnesota, on a long-term contract basis. In this role, you will play a pivotal part in managing the migration of approximately 200 transactional communications to a new consumer-facing platform, ensuring alignment with brand standards and compliance requirements. This position offers the opportunity to collaborate with creative and marketing teams while overseeing the full lifecycle of communication development, from initial creation to final implementation.</p><p><br></p><p>Responsibilities:</p><p>• Manage the end-to-end process of migrating transactional communications to a new platform, ensuring quality and compliance at every stage.</p><p>• Collaborate with creative and marketing teams to develop communication materials that align with brand and platform standards.</p><p>• Coordinate reviews and approvals with business stakeholders, legal teams, and compliance departments.</p><p>• Input finalized communication materials into systems for deployment by print and digital communication partners.</p><p>• Track and manage individual communication projects, ensuring deadlines and quality standards are met.</p><p>• Provide regular updates on project status, highlighting key achievements and addressing challenges to cross-functional teams.</p><p>• Advocate for process improvements and ensure smooth execution across upstream and downstream dependencies.</p><p>• Utilize project management tools, such as Adobe Workfront, to organize and monitor workflows.</p><p>• Support reporting efforts that detail progress, risks, and outcomes to leadership and stakeholders.</p>
We are looking for a skilled and detail-oriented Marketing Database Specialist to join our team on a long-term contract basis. This position involves managing, maintaining, and enhancing the health of our marketing database to support effective campaign execution, segmentation, and reporting. The ideal candidate should have a strong background in data management, compliance with global privacy standards, and hands-on experience with marketing automation platforms.<br><br>Responsibilities:<br>• Oversee the accuracy, integrity, and ongoing maintenance of the marketing database through regular monitoring and validation.<br>• Prepare, format, and manipulate data in Excel prior to importing into systems such as Pardot or Salesforce.<br>• Execute routine database cleanup, list management, and campaign-related data processes.<br>• Develop and manage dynamic lists, suppression lists, automation rules, and completion actions within marketing automation tools.<br>• Ensure compliance with global data privacy regulations by implementing proper governance and segmentation practices.<br>• Collaborate with global marketing managers and stakeholders to support reporting and insights initiatives.<br>• Conduct extensive training to familiarize yourself with systems, processes, and stakeholders during the initial onboarding period.<br>• Identify opportunities to improve database workflows and implement best practices for operational efficiency.<br>• Monitor and enforce adherence to data governance policies to ensure consistent platform usage.<br>• Support the team with ad hoc data tasks and reporting needs as required.
We are looking for an innovative Social Media Specialist to join our team on a long-term contract basis. This role offers the opportunity to create engaging social media content and campaigns while contributing to the growth of our digital presence. The position starts with part-time hours and will expand to a permanent role as responsibilities increase, providing a chance for skill development and deeper involvement in impactful projects. This is a remote opportunity, with preference given to candidates located in Connecticut.<br><br>Responsibilities:<br>• Develop and implement creative social media strategies tailored to various platforms, including TikTok, Instagram Reels, and other emerging channels.<br>• Produce high-quality video content using tools such as Adobe After Effects, Premiere Pro, and CapCut.<br>• Collaborate with the marketing team to brainstorm ideas and create visually compelling storyboards for campaigns.<br>• Manage and monitor social media accounts to ensure consistent and engaging content delivery.<br>• Analyze campaign performance metrics and provide actionable insights to optimize future initiatives.<br>• Engage with online communities to build brand awareness and foster positive relationships.<br>• Adapt workflows to streamline content creation and delivery processes.<br>• Partner with internal teams to align social media strategies with overarching marketing goals.<br>• Stay updated on industry trends and emerging technologies to keep strategies fresh and competitive.
<p>We are seeking an experienced Senior Specialist, Marketing Strategy with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p> </p><p>The Senior Specialist, Marketing Strategy is responsible for developing and executing strategies that engage financial professionals and consumers, driving revenue growth and enhancing brand positioning. This cross-functional role involves collaboration across marketing, research, program development, and product innovation to create impactful initiatives tailored to target audiences.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement integrated strategies, programs, and tools to engage financial professionals and consumers and drive measurable growth.</li><li>Utilize advisor and consumer research to inform segmentation strategies and create tailored experiences that enhance engagement.</li><li>Collaborate with teams to develop solutions for financial professionals, including business cases, impact measurement, and promotional strategies.</li><li>Design and execute national events targeting financial professionals in partnership with the Convening team.</li><li>Identify new business opportunities and partnerships aligned with organizational objectives.</li><li>Optimize content gating strategies for revenue generation and track performance metrics.</li><li>Support advisor and consumer sub-committees to ensure alignment with strategic goals and member needs.</li></ul><p><br></p>
<p>Are you a data-driven marketer with a passion for optimizing campaigns and maximizing ROI? Robert Half is building our network of Paid Search Specialists who know how to drive results through smart strategy, precise targeting, and performance optimization. From Google Ads to Bing, from A/B testing to analytics — if you live and breathe paid media, we want to connect with you.</p><p>About the Role</p><p><br></p><p>We partner with clients across industries who need experts in paid media to power their growth. As a Paid Search Specialist, you could:</p><p><br></p><ul><li>Plan, launch, and manage paid search campaigns across Google, Bing, and other platforms.</li><li>Conduct keyword research and develop strategies to drive qualified traffic.</li><li>Optimize bidding, targeting, and ad copy to improve campaign performance.</li><li>Monitor performance metrics, analyze results, and deliver actionable insights.</li><li>Collaborate with cross-functional teams to align paid search with broader marketing goals.</li><li>Stay up to date on SEM trends, tools, and best practices.</li></ul><p><br></p>
