3 Digital Portfolio Best Practices: How to Make a Portfolio that Pops

illustration of a creative portfolio

Whether you're a graphic designer, copywriter, marketing professional or other accomplished creative, you need a digital portfolio to prove your street cred — and showcase your skills.

Lucky for you, portfolio examples are easy to come by at TCG. Not only do we offer a free portfolio tool, we also regularly showcase our exceptional talent, just like you. (Feeling all warm and fuzzy? There's probably a font for that.)

Now that it's clear you must create and maintain a digital portfolio, let's focus on how to make a portfolio that stands out when you're searching for a job

Best practice time: How to make a digital portfolio that pops 

  1. Select your strongest samples. A survey by TCG says eight is the lucky number, but anywhere from seven to 10 samples should adequately demonstrate your skills. Your digital portfolio samples should also:
    • Represent your core strengths, industry experience and technical ability and range.
    • Be no more than five years old; keep it new and fresh unless you were the brainchild of a high-profile campaign.
    • Start and finish with a bang; lead with your strongest work and end with the runner up. 
    • Be customizable; always ensure your portfolio content will appeal – and be relevant – to different employers.
  2. Create clear categories. Three common formats are:
    • Industry-specific – For example, if you're applying for a project or position at a hospital, lead with your healthcare samples.
    • Media specialty – If the client is looking for someone trained in a particular medium, it makes sense to categorize your work by type, like illustrations, branding work, email campaigns, etc.
    • Chronological – This works best for entry-level creatives. Start with your most recent work to emphasize your professional progress.
  3. Showcase your creative style. Companies and hiring managers want to get a sense of who you are, from your style and sensibility to your personality and passions. Make sure you:
    • Are being "you" while also highlighting your adaptability.
    • Match your digital portfolio design to your personal brand; be consistent, look-and-feel-wise, with all job-hunting materials, like business cards and resumes.
    • Approach your own portfolio as if it were a client project; this means understanding your target audience as well as how you'd like them to experience your work.

Now create your own digital portfolio 

It's easy. If you're already a TCG candidate, log in to your dashboard, scroll down and then click "Manage Portfolio." If you're not yet a TCG candidate, the first step to becoming one is to simply upload your resume.

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Tags: Portfolio