Jedi. Ninja. Ambassador of buzz. Creative job titles are constantly cropping up. What do you call yourself?
Check out this infographic from the Creative Team of the Future project to find out how creative professionals view job titles and read about three modern creative jobs, including design executive officer, creative technologist and content strategist. If you've seen or heard of other new creative job titles, let us know in the comments below.
![CTF_JobDescriptions[mobile]](/sites/default/files/Media_Root/Images/Blog-TCG/CTF_JobDescriptions[mobile].jpg)
Read our post on the art of writing job descriptions for creative positions.
WHAT’S IN A NAME?
Do creative professionals care about their job titles? To find out, The Creative Group, in collaboration with AIGA, the professional association for design, surveyed nearly 500 in-house and agency creative professionals to get their take on job titles. See how they responded and discover other positions on the rise to keep on your radar.
51% OF IN-HOUSE CREATIVES BELIEVE THEIR JOB TITLE IS INACCURATE
40% OF AGENCY CREATIVES BELIEVE THEIR JOB TITLE IS INACCURATE
HOW DO YOU FEEL ABOUT YOUR JOB TITLE?
| IN-HOUSE RESPONSES | AGENCY RESPONSES | ||
|---|---|---|---|
| IT’S AN ACCURATE DESCRIPTION OF THE WORK THAT I DO | 49% | 60% | |
| IT’S INACCURATE — MY JOB DUTIES HAVE EVOLVED CONSIDERABLY SINCE I WAS HIRED | 46% | 38% | |
| IT’S INACCURATE — THE COMPANY THAT HIRED ME NEEDED MY SKILL SET BUT DIDN’T HAVE AN OPENING | 5% | 2% |
HOW IMPORTANT IS IT TO HAVE A TITLE THAT ACCURATELY REFLECTS YOUR JOB RESPONSIBILITIES?
| IN-HOUSE RESPONSES | AGENCY RESPONSES | ||
|---|---|---|---|
| VERY IMPORTANT | 58% | 26% | |
| SOMEWHAT IMPORTANT | 34% | 52% | |
| NOT VERY IMPORTANT | 7% | 11% | |
| NOT IMPORTANT AT ALL | 2% | 11% |
3 EMERGING JOB TITLES
If your company isn’t already recruiting for these creative positions, there’s a good chance it will be soon.
DESIGN EXECUTIVE OFFICER
“A person who possesses the hybrid skills of a strategic business executive and a creative, problem-solving designer; someone who is a catalyst for transformation and the agent of cultural change.”
-MARIA GIUDICE, DIRECTOR OF PRODUCT DESIGN, FACEBOOK
CREATIVE TECHNOLOGIST
“A developer who understands the creative process and the world of advertising. They’re responsible for making and coding things — they can make web projects, mobile apps and other digital experiences.”
-JOSEPH CORR, CREATIVE DIRECTOR, DEEPLOCAL
CONTENT STRATEGIST
“Someone who is responsible for the identification, collection and development of content for all (of a company’s) channels, whether it’s print, digital, social or broadcast. You have to have great content, but you also need to have a strategy behind it.”
-TIM COX, DIRECTOR OF CREATIVE STRATEGY, PUBLIX SUPER MARKETS
“We break up job descriptions into two parts. The first part addresses the type of person we’re looking for — the personality, driving factors or things you are passionate about. The second part talks about what our company and employees are like — what we’re about and our strategy. We try to paint a picture of what it’s like to work at our company, just as job seekers try to describe what they can offer in their resume.”
-AMY MARSHALL, TALENT MANAGER, HORNALL ANDERSON
JOB DESCRIPTION ESSENTIALS
If you construct a thorough and accurate job description, all the subsequent pieces of the hiring process will more easily fall into place. Here’s a checklist of important elements to include:
Job or position title
Department within the organization in which the position exists
Reporting structure for the position, both up and/or down, as applicable
Brief summary (1-3 sentences) of the position and its overarching responsibility, function or role within the organization
List of essential or key job duties
Qualifications for the position (specific knowledge, skills, employment or other experiences, training, language, or aptitudes required for the job)
Educational requirements for the job, if any
Qualities or attributes that contribute to superior performance in the position
CREATIVE TEAM OF THE FUTURE
tcg® The Creative Group
Recruiting for Interactive, Design and Marketing Talent
A Robert Half Company
AIGA
The professional association for design
For help finding the creative talent you need to bring campaigns to life, visit creativegroup.com
© 2013 The Creative Group. A Robert Half Company. An Equal Opportunity Employer.
Source: The Creative Group survey of nearly 500 AIGA members in the United States; 76 percent of respondents identified themselves as working in an in-house creative/marketing department, 9 percent identified themselves as working in an agency or studio, and 16 percent identified themselves as “other” (freelancer, student, unemployed, etc.). Some responses do not total 100 percent due to rounding.
Read our post on the art of writing job descriptions for creative positions.
