Infographic: Modern Creative Job Titles

By Robert Half November 5, 2013 at 5:00pm

Jedi. Ninja. Ambassador of buzz. Creative job titles are constantly cropping up. What do you call yourself?

Check out this infographic from the Creative Team of the Future project to find out how creative professionals view job titles and read about three modern creative jobs, including design executive officer, creative technologist and content strategist. If you've seen or heard of other new creative job titles, let us know in the comments below.

CTF_JobDescriptions[mobile]

Read our post on the art of writing job descriptions for creative positions.

Creative Team of the Future

Jedi. Ninja. Ambassador of buzz. Creative job titles are constantly cropping up. What do you call yourself?

Check out this infographic from the Creative Team of the Future project to find out how creative professionals view job titles and read about three modern creative jobs, including design executive officer, creative technologist and content strategist. If you've seen or heard of other new creative job titles, let us know in the comments below.

WHAT’S IN A NAME?

Do creative professionals care about their job titles? To find out, The Creative Group, in collaboration with AIGA, the professional association for design, surveyed nearly 500 in-house and agency creative professionals to get their take on job titles. See how they responded and discover other positions on the rise to keep on your radar.

51% OF IN-HOUSE CREATIVES BELIEVE THEIR JOB TITLE IS INACCURATE

40% OF AGENCY CREATIVES BELIEVE THEIR JOB TITLE IS INACCURATE

HOW DO YOU FEEL ABOUT YOUR JOB TITLE?

IN-HOUSE RESPONSES AGENCY RESPONSES
IT’S AN ACCURATE DESCRIPTION OF THE WORK THAT I DO 49% 60%
IT’S INACCURATE — MY JOB DUTIES HAVE EVOLVED CONSIDERABLY SINCE I WAS HIRED 46% 38%
IT’S INACCURATE — THE COMPANY THAT HIRED ME NEEDED MY SKILL SET BUT DIDN’T HAVE AN OPENING 5% 2%

HOW IMPORTANT IS IT TO HAVE A TITLE THAT ACCURATELY REFLECTS YOUR JOB RESPONSIBILITIES?

IN-HOUSE RESPONSES AGENCY RESPONSES
VERY IMPORTANT 58% 26%
SOMEWHAT IMPORTANT 34% 52%
NOT VERY IMPORTANT 7% 11%
NOT IMPORTANT AT ALL 2% 11%

3 EMERGING JOB TITLES

If your company isn’t already recruiting for these creative positions, there’s a good chance it will be soon.

DESIGN EXECUTIVE OFFICER

“A person who possesses the hybrid skills of a strategic business executive and a creative, problem-solving designer; someone who is a catalyst for transformation and the agent of cultural change.”

-MARIA GIUDICE, DIRECTOR OF PRODUCT DESIGN, FACEBOOK

CREATIVE TECHNOLOGIST

“A developer who understands the creative process and the world of advertising. They’re responsible for making and coding things — they can make web projects, mobile apps and other digital experiences.”

-JOSEPH CORR, CREATIVE DIRECTOR, DEEPLOCAL

CONTENT STRATEGIST

“Someone who is responsible for the identification, collection and development of content for all (of a company’s) channels, whether it’s print, digital, social or broadcast. You have to have great content, but you also need to have a strategy behind it.”

-TIM COX, DIRECTOR OF CREATIVE STRATEGY, PUBLIX SUPER MARKETS

“We break up job descriptions into two parts. The first part addresses the type of person we’re looking for — the personality, driving factors or things you are passionate about. The second part talks about what our company and employees are like — what we’re about and our strategy. We try to paint a picture of what it’s like to work at our company, just as job seekers try to describe what they can offer in their resume.”

-AMY MARSHALL, TALENT MANAGER, HORNALL ANDERSON

JOB DESCRIPTION ESSENTIALS

If you construct a thorough and accurate job description, all the subsequent pieces of the hiring process will more easily fall into place. Here’s a checklist of important elements to include:

Job or position title

Department within the organization in which the position exists

Reporting structure for the position, both up and/or down, as applicable

Brief summary (1-3 sentences) of the position and its overarching responsibility, function or role within the organization

List of essential or key job duties

Qualifications for the position (specific knowledge, skills, employment or other experiences, training, language, or aptitudes required for the job)

Educational requirements for the job, if any

Qualities or attributes that contribute to superior performance in the position

For help finding the creative talent you need to bring campaigns to life, visit creativegroup.com

© 2013 The Creative Group. A Robert Half Company. An Equal Opportunity Employer.

All referenced trademarks are the property of their respective owners.

Source: The Creative Group survey of nearly 500 AIGA members in the United States; 76 percent of respondents identified themselves as working in an in-house creative/marketing department, 9 percent identified themselves as working in an agency or studio, and 16 percent identified themselves as “other” (freelancer, student, unemployed, etc.). Some responses do not total 100 percent due to rounding.

Read our post on the art of writing job descriptions for creative positions.

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