As people continue to gravitate to information they can consume quickly and visually, hiring for video producer positions has seen an uptick. And it looks like the trend is here to stay. Read on for a look at the video producer job description and video producer salary expectations.
Video producers are in demand at both creative agencies and corporate in-house design departments. That’s because savvy companies know that video is a crucial part of their client services — and their own marketing strategies. “Video is everywhere — from traditional delivery platforms such as television to the smartphone in your pocket,” says Steve Alt, director of media services at Robert Half, The Creative Group’s parent company. “There is increasing demand for video producers as technological advances have made it possible for companies to use video as a communications platform.”
“Companies have a need for a video producer because of the way people digest content now,” adds Mikey Goldman, a video production manager at Zuora in San Francisco. “People would rather watch a two-minute overview than read a two-page paper.”
“You can tell one story a hundred different ways,” Goldman continues. “You know that what you have is unique because you might have colored it differently, edited it differently, filmed differently — it’s your one-of-a-kind creation. You get to be as creative as possible and use your imagination.”
Beyond creative vision, video producers are expected to have a mix of both technical and soft skills. Here, we discuss what it takes to be a video producer and highlight why we’ve deemed the role a “Hot Job.”
Video producer duties and expectations
A video producer is generally expected to:
- Create and develop multimedia (audio/video) content for customer stories, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training and other enterprise-wide projects
- Script, storyboard, budget, allocate resources, set deadlines and select optimal forms of media for projects
- Work independently, as well as part of a team to establish project deliverables
- Collaborate closely with internal clients and stakeholders to help facilitate the creation of multimedia content
- Plan video shoots; scout, select and reserve shoot locations
- Develop production schedules
- Select and hire additional crew and talent; direct and coach talent; make transportation arrangements for crew, talent and equipment; and ensure all location power needs are met
- Reserve and rent equipment
- Record and edit video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over/sfx, media management and archiving project media
- Manage video library
- Evaluate analytics
Professional experience and skills
While a bachelor’s degree is preferred, a minimum of two years of professional experience in radio, television, film, sound or new media in a corporate environment is often a prerequisite for landing a video producer job.
“The video producers on my team — including myself — have formal educations in television, radio, film, sound and other new media arenas,” says Robert Half’s Alt. “Most of the members on my team have bachelor’s degrees and at least three to five years of professional experience in the aforementioned industries.”
Video producers need to possess technical skills in video, audio and post-production:
- Video includes familiarity with professional cameras (Sony PMW-F3 or similar), prosumer camcorders (Sony NXCAM HXR‑NX3 or similar), various HD and SD formats, preproduction/planning, studio and field production, lighting/grip, scriptwriting, storyboarding and photography.
- Audio includes small format mixers, compression, EQ, effects processors, audio recording techniques for studio and field, multi-track and waveform editing.
- Post-production entails digital video editing, still and motion graphics design, and video compression for multiple delivery platforms.
The two most critical technical skills a video producer needs to have mastered are operating a camera and using editing software such as Final Cut Pro X, Adobe After Effects or Adobe Premiere, Goldman says. “You need to understand various types of cameras, different lenses and how to create a certain shot,” he adds. “You also need to be able to pull out your camera at any moment to capture footage.”
While many video producers possess the technical skills needed for the job, strong soft skills are just as important to hiring managers. According to Alt, this includes stellar written and verbal communication skills, exceptional attention to detail, the ability to thrive in a team environment, and an aptitude for making quick, quality decisions. He adds remaining calm under pressure and having a great sense of humor are also big assets.
“There are a lot of very talented video producers out there,” Alt says. “I look for candidates who have the soft skills to thrive in our creative and collaborative corporate culture. Making sure we get the perfect fit takes time, but the investment is well worth it and has paid dividends.”
Video producer salary benchmarks
According to The Creative Group Salary Guide, the average starting salary for video producers ranges from $69,250 to $102,250. You can use our handy Salary Calculator to adjust these salaries for your city.
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