We are looking for a Marketing Specialist to develop and execute multi-channel programs that increase market visibility, strengthen audience engagement, and support revenue growth. Based in San Diego, California, this position works closely with sales, marketing, and product teams to deliver focused campaigns for public-sector audiences. The ideal candidate brings a practical, hands-on approach to campaign management, strong organizational skills, and the ability to turn performance data into meaningful improvements.<br><br>Responsibilities:<br>• Lead the end-to-end delivery of integrated marketing initiatives, monitoring results and refining tactics to improve performance.<br>• Develop and organize a ready-to-use library of marketing materials tailored to target audiences, buying stages, and campaign goals.<br>• Partner with the sales team to create outreach cadences and follow-up journeys that support ongoing engagement with prospective accounts.<br>• Prepare target contact lists, maintain account information, and coordinate focused email or digital sends for priority opportunities.<br>• Participate in regular cross-functional meetings with sales and marketing stakeholders to review engagement activity and align on next actions.<br>• Build and manage HubSpot automations, audience segmentation, lead scoring models, and campaign reporting to support efficient execution.<br>• Measure key performance indicators such as audience response, lead progression, and pipeline contribution, then share actionable recommendations.<br>• Work with internal teams to maintain accurate reporting and ensure campaign and pipeline data remains current and reliable.
We are looking for a Marketing Automation Manager to support a Contract opportunity based in San Diego, California. This role is ideal for someone who is detail oriented and can strengthen data quality, improve marketing operations, and turn platform insights into practical recommendations for business stakeholders. The position will focus on optimizing HubSpot usage, building reporting visibility, and helping teams work more effectively through clear processes and automation guidance.<br><br>Responsibilities:<br>• Oversee the accuracy and organization of HubSpot records by performing ongoing data reviews, updates, and maintenance activities.<br>• Establish clear operating procedures and data entry expectations that help the sales team maintain consistent and reliable information.<br>• Build dashboards, recurring reports, and leadership-facing analytics that highlight performance trends and support decision-making.<br>• Provide recommendations on automation capabilities within HubSpot, including opportunities to incorporate AI-driven tools where appropriate.<br>• Coordinate project timelines, task tracking, and cross-functional workflows using Asana to keep initiatives moving efficiently.<br>• Review performance reporting delivered by an external agency, identify meaningful patterns, and share actionable insights with internal stakeholders.<br>• Partner with marketing and sales teams to improve campaign operations and strengthen the overall effectiveness of marketing automation efforts.