Strategic Marketing Manager<p><strong>Strategic Marketing Manager</strong> with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have experience in the commodities industry or another industry that has a long value chain (6-7 steps). This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications. </p><p><br></p><p>***Please note that our client prefers hybrid or onsite but would be open to remote if the candidate comes from the same industry.***</p><p><br></p><p><strong>Responsibilities:</strong></p><p><br></p><p><strong>Strategic Planning</strong></p><ul><li>Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.</li><li>Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.</li><li>Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.</li></ul><p><strong> </strong></p><p><strong>Market Research and Analysis</strong></p><ul><li>Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.</li><li>Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.</li><li>Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.</li><li>Engage with customers regularly to acquire insights that inform product development and business direction.</li><li>Monitor the competitive landscape and articulate how products and solutions stand out in the market.</li><li>Share curated and actionable market intelligence with leadership and the wider organization.</li></ul><p><strong> </strong></p><p><strong>Product Positioning and Messaging</strong></p><ul><li>Identify customer value drivers to craft tailored value propositions that resonate with target audiences.</li><li>Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.</li><li>Ensure brand identity is consistent and impactful across all marketing materials and channels.</li></ul><p><strong> </strong></p><p><strong>Sales Enablement</strong></p><ul><li>Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.</li><li>Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.</li></ul>Marketing Manager<p>Robert Half's Marketing & Creative client is looking for a Marketing Manager for a 6-10+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates should be open to going onsite 1 day-per-week. The Marketing Manager will create and implement multi-channel campaigns (email, digital ads, social media, PR, and more) for promoting digital services, collaborate with experts to produce white papers, videos, blogs, and other materials to support thought leadership and marketing goals, and lead marketing for significant thought leadership projects to drive brand awareness and generate leads. If interested and available, apply today! </p>
