<p>Digital Marketing Specialist (Paid Media)</p><p><strong>Location:</strong> Atlanta, GA (Onsite 3-4 days/week) <strong>Type:</strong> Full-Time, Contract-to-Hire <strong>Hours:</strong> 40 hours per week</p><p><br></p><p><strong>The Role</strong></p><p>We are looking for a data-driven, creative, and proactive <strong>Digital Marketing Specialist</strong> to join our team in Atlanta. This isn't a role for someone who just wants to "set it and forget it." We need a Paid Media powerhouse who lives in the data, thrives on optimization, and knows how to turn ad spend into measurable growth.</p><p>You will be the primary architect and manager of our paid ecosystem, with a <strong>heavy focus on Google Ads and Meta Ads Manager</strong>. If you can navigate a pixel setup in your sleep and find the "winning" creative in a sea of A/B tests, we want to talk to you.</p><p><br></p><p><br></p>
<p><strong>Job Title: Digital Marketing Specialist (Part-Time / Hybrid)</strong></p><p><strong>Location:</strong> Atlanta, GA (3 days onsite – Tuesday to Thursday; remote flexibility possible)</p><p> <strong>Hours:</strong> 20–30 hours/week</p><p> <strong>Start Date:</strong> April 1 or ASAP</p><p> <strong>Equipment:</strong> Use your own laptop; client provides email address</p><p><br></p><p><strong>About the Role</strong></p><p>We are seeking a proactive <strong>Digital Marketing Specialist</strong> to support and grow the client’s email and social media marketing efforts. This is a hybrid role with partial onsite presence, ideal for a local candidate who wants to feel connected to the team.</p><p><strong>Responsibilities</strong></p><ul><li>Manage and execute email marketing campaigns using tools such as <strong>Mailchimp</strong></li><li>Segment and activate multiple email lists that have not been fully leveraged.</li><li>Build an <strong>email framework</strong> and create a consistent campaign cadence.</li><li>Support the <strong>African Pride Tribe loyalty program</strong>, turning members into natural influencers and brand promoters.</li><li>Assist with social media engagement, including <strong>TikTok DMs</strong> and community management.</li><li>Support the social media team with <strong>content calendars, campaign execution, and strategy</strong>.</li><li>Collaborate with internal teams to ensure cohesive digital marketing efforts across channels.</li></ul><p><br></p>