<p>We are looking for an experienced and driven <strong>Paid Media Manager</strong> to join our team in Frisco, Texas. In this role, you will take charge of designing, executing, and optimizing paid media campaigns across multiple digital platforms. This position is perfect for a self-motivated individual who thrives in dynamic environments and is eager to contribute to the success of a multi-location business.</p><p><br></p><p>Responsibilities:</p><p>• Develop, implement, and refine paid media strategies across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.</p><p>• Oversee all aspects of campaign management, including planning, setup, testing, optimization, and performance analysis.</p><p>• Monitor campaign budgets and pacing to ensure alignment with overall marketing goals.</p><p>• Analyze data using tools such as Google Analytics and platform-specific dashboards to identify opportunities for improvement.</p><p>• Collaborate with internal teams, including brand, content, and analytics, to ensure media strategies support broader business objectives.</p><p>• Prepare detailed performance reports and provide actionable recommendations to leadership.</p><p>• Stay informed about updates in advertising platforms, industry trends, and emerging technologies to maintain a competitive edge.</p><p>• Implement A/B testing and conversion rate optimization strategies to enhance campaign effectiveness.</p><p>• Manage local marketing initiatives tailored to multi-location business needs.</p>
<p><strong>Digital Marketing Manager</strong></p><p><strong>Location: Plano, TX (Hybrid)</strong></p><p><strong>Employment Type: Full-Time</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is hiring a strategic and technically savvy Digital Marketing Manager to lead the roadmap, performance, and user experience of their owned digital channels. This role is critical in driving long-term channel growth, discoverability, and engagement across their website, local SEO, and social media integration.</p><p><br></p><p>You’ll collaborate with cross-functional teams (Retail, Product, Technology), agency partners, and internal marketing stakeholders to ensure a consistent and elevated digital brand experience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own and evolve the website strategy, including oversight of a web developer and external CMS partners</li><li>Manage local SEO and listings, working closely with SEO agencies to optimize backend performance and visibility</li><li>Support and integrate social media into the broader digital ecosystem, partnering with internal leads to elevate strategy</li><li>Lead web operations, including dynamic content personalization, tag management, and customer segmentation</li><li>Ensure proper event tracking, API integrations, and performance analytics across platforms</li><li>Collaborate with IT and marketing teams to align digital initiatives with business goals</li><li>Oversee contractors and agency relationships as needed</li></ul>
<p><strong>Marketing Manager</strong></p><p><strong>Location: Wylie, Texas - Fully On-site + Travel as needed.</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is seeking a Marketing Manager to lead marketing efforts for one of their divisions. This role blends strategic thinking with hands-on execution and is ideal for someone who understands the unique needs of tactical product markets.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own and execute marketing strategies for the law enforcement and sporting goods verticals.</li><li>Develop traditional marketing assets: flyers, catalogs, email campaigns, product launch materials, and sales promotions.</li><li>Conduct competitive analysis and provide strategic insights to the sales team.</li><li>Collaborate with product development teams to shape positioning and messaging.</li><li>Support sales with content creation, communications, and promotional materials.</li><li>Coordinate with social media and affiliate teams for content and product evaluations.</li><li>Manage website updates, photo/video shoots, and ensure timely content publication.</li><li>Oversee tradeshow logistics including booking, shipping, and on-site support.</li></ul><p><br></p><p><br></p>
<p>Search Engine Marketing Manager - 12-Month Contract, Hybrid 3 Days a week in North Dallas!</p><p>Robert Half, Marketing & Creative is looking for a Search Engine Marketing Manager for a 12-month contract, hybrid schedule 3 days a week! Search Engine Marketing Manager will be setting up accounts in Google platforms and overseeing KPIs for dealers. Search Engine Marketing Manager will be working with contacts all over the country, reporting on different regions, and presenting on reports and business opportunities. Search Engine Marketing Manager will work closely with eCommerce Marketing team to evaluate recent campaigns and promotions directly affecting campaign performance. SEM Manager will be working with the (5) providers that dealers can choose from to execute paid campaigns, will be overseeing this group and process. SEM Manager will be overseeing multichannel campaigns, including email, direct mail, digital advertising, and paid media campaigns. SEM Manager will be analyzing product feed and data insights, creating visualizations and dashboards representing trends and opportunities.</p><p><br></p>
