<p>We at Robert Half are looking to add to our pool of Digital Marketing Specialists to develop, manage, and optimize digital campaigns across various platforms. You'll play a key role in tracking performance, implementing advanced analytics, and ensuring that digital marketing efforts are data-driven and effective. We are industry professionals that specialize in recruiting for top talent all over North America. Our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!</p><p> </p><p><br></p><p><br></p>
<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
<p>We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.</p><p><br></p><p>Responsibilities:</p><p>• Develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.</p><p>• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.</p><p>• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.</p><p>• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.</p><p>• Maintain and enhance customer databases to improve segmentation and targeting.</p><p>• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.</p><p>• Stay updated on industry trends and best practices to continuously improve email marketing performance.</p><p>• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.</p><p>• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.</p>
<p><strong>Digital Creative Strategist</strong></p><p>Are you a creative, strategic thinker who thrives at the intersection of data, storytelling, and customer experience? We’re looking for a <strong>Digital Creative Strategist</strong> to lead email and owned channel campaigns that drive measurable engagement and conversions. In this role, you’ll combine creativity with precision, collaborating closely with design, brand, and digital teams to deliver high-impact campaigns across multiple brands.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Own email marketing strategy, from audience segmentation and personalization to campaign performance optimization.</li><li>Collaborate with creative teams to develop seamless web and app experiences aligned with email campaigns.</li><li>Leverage tools like Movable Ink and MoEngage to create personalized, dynamic content.</li><li>Lead the creative briefing process to ensure campaigns reflect brand voice and strategic goals.</li><li>Partner with cross-functional teams to align digital touchpoints with overarching campaign strategies.</li><li>Analyze performance data and conduct A/B testing to continuously improve engagement and conversion rates.</li><li>Share insights and foster a collaborative team environment.</li></ul><p><br></p>
<p>Robert Half is looking to expand our network of Marketing Technology Product Managers to support an upcoming client initiative. As a Marketing Technology Product Manager, you will collaborate with stakeholders from marketing and technology teams to align on the vision, strategy, and roadmap for key marketing technology products. By becoming part of our network, you'll gain access to various opportunities with forward-thinking organizations that align with your expertise in marketing technology and Agile product management. If you are a strategic thinker with a passion for driving innovation through collaboration, this opportunity is for you!</p><p><br></p><p><strong>Responsibilities: </strong></p><ul><li>Collaborate with stakeholders on marketing product vision </li><li>Support the creation of strategic roadmaps.</li><li>Assist in establishing release plans and delivery expectations </li><li>Develop user stories and acceptance criteria to drive successful product delivery</li><li>Participate in Agile processes</li><li>Actively address and manage external dependencies and impediments that could impact goals</li><li>Partner with the Senior Product Owners and Scrum Masters to manage product budgets</li><li>Share knowledge and enhance collaboration across teams</li><li>Continuously expand knowledge of industry trends and marketing best practices</li></ul><p><strong>Why Join Us</strong></p><p>We are dedicated to driving innovation and delivering exceptional client experiences through cutting-edge marketing technology. As a Marketing Technology Product Manager, you’ll play a critical role in shaping strategy, fostering team collaboration, and facilitating transformational growth in an Agile environment.</p><p><strong> </strong></p><p><strong>Apply Now</strong></p><p>If you’re passionate about marketing technology, Agile teamwork, and driving meaningful change, apply today for this ongoing opportunity as a Marketing Technology Product Manager.</p>
<p>We at Robert Half are seeking versatile and dynamic <strong>Marketing Generalists</strong> to join our pool of experts. You’ll wear multiple hats across content creation, campaign management, and brand strategy to help businesses grow. With a focus on creativity, data-driven insights, and cross-functional collaboration, this role is ideal for someone who thrives in a fast-paced marketing environment. We specialize in finding top marketing talent across North America and are dedicated to representing you!</p><p><br></p>
<p>Robert Half's marketing & creative client is looking for a Digital Marketing Coordinator for a 3-6+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 2 days per week. The Digital Marketing Coordinator will play a pivotal role in developing and executing digital marketing strategies to promote consumer and trade engagement for specialty brands.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Develop and execute digital marketing campaigns across paid media, social, and organic platforms</li><li>Track and manage budgets</li><li>Monitor campaign performance</li><li>Manage and maintain U.S. product listings</li><li>Lead social media strategies to grow brand presence and engagement</li><li>Oversee email marketing campaigns</li><li>Support digital trade marketing programs and product launches</li><li>Leverage Salesforce tools to enhance program execution and reporting</li></ul><p><br></p>
<p>Paid Social Strategy & Execution </p><p>● Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and more </p><p>● Build tactical media plans including segmentation, budget allocation, flighting, testing, and performance measurement </p><p>● Manage daily pacing, budget tracking, and audience performance—making real-time adjustments to maximize results </p><p>● Analyze campaign data to surface insights and drive continuous improvement </p><p>● Translate performance into clear, actionable reporting for internal and client-facing updates Creator, Influencer, and Affiliate Support </p><p>● Activate paid campaigns in collaboration with influencers, creators, and affiliate partners </p><p>● Whitelist creator content on Meta and TikTok to extend reach and impact </p><p>● Partner with internal teams to align paid, content, and influencer efforts </p><p>● Weigh in on briefs, assets, and creative strategy to drive performance across formats Innovation & Platform Leadership </p><p>● Test new ad formats, beta tools, and platform-first features as they roll out </p><p>● Stay sharp on platform shifts, privacy policy changes, and new creative trends </p><p>● Collaborate cross-functionally to bring breakthrough concepts to life </p><p>● Shape our agency’s POV on what’s next in paid social, influencer marketing, and the broader creator economy</p>
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
<p>We are seeking a <strong>Digital Marketing Specialist</strong> to support our franchise centers with local strategies that drive awareness, engagement, and growth. You’ll collaborate with franchise owners, execute tailored campaigns, and deliver insights that make a measurable impact.</p><p>What You’ll Do</p><ul><li><strong>Execute Local Plans</strong> – Implement digital strategies that boost visibility and generate leads.</li><li><strong>Franchise Collaboration</strong> – Act as the main contact for owners, leading strategy meetings and gathering feedback.</li><li><strong>Content Support</strong> – Coordinate creation and distribution of engaging, brand-aligned content.</li><li><strong>Research & Strategy</strong> – Track market trends to keep campaigns fresh and relevant.</li><li><strong>Performance Reporting</strong> – Analyze results and provide actionable recommendations.</li><li><strong>Teamwork</strong> – Partner with cross-functional teams to share insights and drive success.</li></ul><p>What You Bring</p><ul><li>Bachelor’s in Marketing, Communications, Digital Media, or related field.</li><li>2–4 years’ experience in digital marketing, account management, or related role.</li><li>Client-facing skills with ability to build relationships and present results.</li><li>Proficiency with digital marketing tools and scheduling platforms.</li><li>Strong communication, organizational, and analytical skills.</li><li>A proactive mindset and drive for innovation.</li></ul><p>What You Can Expect</p><ul><li>A collaborative, supportive, and fun team environment.</li><li>Commitment to your professional growth and career development.</li><li>The chance to make a meaningful impact on company success.</li><li><strong>Compensation:</strong> ~$55,000 base salary (DOE) + bonus up to 20%.</li><li><strong>Benefits:</strong> Medical, Dental, Vision, PTO, 401(k) Match, Life & Disability Insurance, Pet Insurance, free EAP.</li><li>Flexible schedules with <strong>half-day Fridays</strong> in Summer & Winter!</li></ul>
<p>We are looking for a skilled Web Content Manager to join our client in Philadelphia, PA. This role requires a creative and analytical individual who excels in managing website content, optimizing user experiences, and leveraging content strategies to support organizational goals. If you are passionate about web development and crafting engaging online experiences, this position offers an exciting opportunity to make a significant impact.</p><p><br></p><p>Responsibilities:</p><p>• Develop, manage, and maintain website content using WordPress and other content management systems.</p><p>• Create and optimize landing pages to enhance user engagement and conversion rates.</p><p>• Implement A/B testing strategies to evaluate and improve UX functionality.</p><p>• Collaborate with stakeholders to align web content with organizational goals and strategies.</p><p>• Monitor and analyze website performance to identify areas for improvement.</p><p>• Ensure website content adheres to SEO best practices to increase online visibility.</p><p>• Coordinate web development projects, ensuring timely and accurate implementation.</p><p>• Write, edit, and publish high-quality content that resonates with the target audience.</p><p>• Conduct regular audits to ensure web content is up-to-date and functioning properly.</p><p>• Provide technical support and troubleshoot issues related to website functionality.</p>
We are looking for a creative and strategic Social Media Manager to lead digital marketing efforts and enhance brand visibility across platforms. Based in Edison, New Jersey, this role requires expertise in crafting compelling content, analyzing performance metrics, and executing targeted campaigns to engage audiences effectively. The ideal candidate will bring a strong blend of technical skills and innovative thinking to drive social media success.<br><br>Responsibilities:<br>• Develop and implement comprehensive social media strategies that align with business goals and enhance brand presence.<br>• Design visually appealing and impactful content using tools like Adobe Creative Cloud and Canva.<br>• Manage editorial calendars to ensure consistent and timely delivery of content across platforms.<br>• Monitor and analyze performance metrics using tools such as Facebook Insights and Google Analytics to refine strategies.<br>• Create engaging advertisements tailored to the target audience and optimize them for maximum impact.<br>• Stay updated on industry best practices and emerging trends to maintain a competitive edge in social media marketing.<br>• Write and publish blogs that align with brand messaging and resonate with the audience.<br>• Collaborate with cross-functional teams to ensure cohesive branding and messaging.<br>• Increase brand awareness by fostering community engagement and building strong relationships with followers.<br>• Conduct research to identify opportunities for growth and innovation in social media campaigns.
<p>We are looking for a detail-oriented Email Marketing Specialist to join our team in ATLANTA GEORGIA. In this long-term contract position, you will play a critical role in ensuring the accuracy and effectiveness of high-volume email campaigns. This is a technical and quality assurance-focused role, ideal for someone who thrives in a dynamic, fast-paced environment and values precision and process.</p><p><br></p><p>Responsibilities:</p><p>• Conduct thorough quality assurance (QA) checks for high-volume email campaigns, ensuring accuracy in links, personalization, segmentation, compliance, and rendering.</p><p>• Build and update customer journeys within Salesforce, including creating and managing segmentation using basic queries.</p><p>• Utilize QA and deployment tools, such as Lucid and Lens, to ensure flawless campaign execution.</p><p>• Collaborate closely with marketing and technical teams to align on campaign goals and resolve any technical issues.</p><p>• Monitor and maintain consistency across all campaigns to meet brand and compliance standards.</p><p>• Troubleshoot and resolve rendering issues across various email clients and platforms.</p><p>• Stay up-to-date with industry trends and best practices in email marketing.</p><p>• Optionally leverage knowledge of the music or live entertainment industry to enhance campaign relevance and engagement.</p>
We are looking for a talented Digital Marketing Specialist to design and implement customer journeys through Salesforce platforms, including Pardot and Sales Cloud. This role involves creating seamless marketing automation workflows, optimizing engagement strategies, and ensuring alignment across marketing and sales initiatives. This is a long-term contract position based in Norwalk, Connecticut.<br><br>Responsibilities:<br>• Develop and implement customer journey strategies that align with business goals and campaign objectives.<br>• Design and execute marketing automation workflows, engagement programs, and lead nurturing processes using Salesforce Pardot.<br>• Optimize Sales Cloud configurations, including lead routing, opportunity management, and reporting functionalities.<br>• Establish best practices for data management, segmentation, and attribution to improve campaign effectiveness.<br>• Collaborate with cross-functional teams to align marketing automation processes with sales and operational goals.<br>• Act as a Salesforce subject matter expert, guiding teams on platform capabilities and providing training as needed.<br>• Create and maintain dashboards and reports to track key performance metrics and present insights to stakeholders.<br>• Continuously evaluate and refine customer journeys based on performance data and user feedback.<br>• Lead workshops and strategy sessions to communicate roadmaps, campaign outcomes, and system enhancements.<br>• Provide guidance to less experienced team members and foster a collaborative, test-and-learn approach to marketing initiatives.
We are looking for a skilled Email Marketing Manager to oversee the creation, execution, and optimization of email campaigns tailored to a high-end luxury clientele. This is a long-term contract position that requires a strong understanding of digital marketing strategies and analytics to drive engagement and conversions. Ideal candidates will have expertise in email marketing platforms, a keen attention to detail, and the ability to work independently or collaboratively within a fast-paced environment.<br><br>Responsibilities:<br>• Develop and manage email marketing campaigns targeting high-end luxury audiences, ensuring alignment with overall brand strategy.<br>• Optimize campaign performance through A/B testing, segmentation, and other techniques to improve open rates, click-through rates, and conversions.<br>• Utilize analytics tools to monitor key performance indicators (KPIs) and provide actionable insights to stakeholders.<br>• Collaborate with design and content teams to create visually appealing and engaging email templates.<br>• Ensure all email campaigns comply with relevant regulations and follow best practices for deliverability and user experience.<br>• Manage paid social and Google Ad campaigns to complement email marketing efforts.<br>• Conduct regular reporting to measure campaign success and recommend improvements.<br>• Research and implement innovative marketing strategies to enhance audience engagement.<br>• Maintain a strong understanding of industry trends to stay ahead of competitors.<br>• Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives.
We are looking for an experienced Email Marketing Specialist to join our team in Atlanta, Georgia. In this long-term contract position, you will play a vital role in creating and managing impactful email campaigns that drive engagement and deliver measurable results. If you are passionate about leveraging email marketing strategies and possess strong expertise in Salesforce Marketing Cloud, we encourage you to apply.<br><br>Responsibilities:<br>• Develop and execute lifecycle email campaigns, ensuring optimal delivery, mobile responsiveness, and accessibility.<br>• Design and implement segmentation strategies, suppression lists, and deployment schedules to target specific audiences effectively.<br>• Monitor and maintain email list health, including domain authentication and compliance with industry standards.<br>• Conduct thorough quality assurance checks to ensure accuracy and functionality across email campaigns.<br>• Manage templates, integrations, and platform configurations within Salesforce Marketing Cloud.<br>• Collaborate with internal teams to align email marketing efforts with broader organizational goals.<br>• Analyze campaign performance metrics and provide actionable insights to improve future strategies.<br>• Stay updated on email marketing trends and best practices to enhance campaign effectiveness.<br>• Troubleshoot and resolve technical issues related to email platform functionality.
<p>We are looking for a detail-oriented Hubspot Digital Marketing Specialist for a ~30 hour per week through end of year. While the work can be done fully remotely, EST hours are required. In this long-term contract role, you will play a crucial part in enhancing digital marketing strategies and optimizing tools to drive impactful campaigns. This position is ideal for someone who thrives in the financial services industry and is eager to contribute their expertise to dynamic marketing projects.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize HubSpot marketing tools to ensure effective campaign execution and tracking.</p><p>• Conduct audits and clean-ups within HubSpot to improve platform functionality and data accuracy.</p><p>• Design and implement email marketing campaigns aimed at engaging target audiences and driving conversions.</p><p>• Utilize Google Analytics to analyze campaign performance and generate actionable insights.</p><p>• Collaborate with teams to refine digital marketing strategies and align them with business goals.</p><p>• Work with Google Ads and Google AdWords to create compelling advertisements that increase brand visibility.</p><p>• Leverage expertise in Dynamics and GA4 to enhance integration and reporting capabilities.</p><p>• Monitor and report on key performance indicators (KPIs) to track marketing success and identify improvement areas.</p><p>• Stay updated on industry trends and best practices to bring innovative ideas to the table.</p><p>• Support the implementation of marketing tools and technologies to strengthen overall campaign effectiveness.</p>
We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
We are looking for an experienced Digital Strategist to join our team in Atlanta, Georgia. As part of the Restaurants & Catering industry, this role focuses on creating innovative strategies that drive engagement and enhance customer experiences across digital platforms. This is a long-term contract position with opportunities to collaborate closely with creative teams and brand managers.<br><br>Responsibilities:<br>• Lead the creative briefing process to ensure campaigns align with brand voice, strategic objectives, and customer expectations.<br>• Collaborate with senior strategists, creative teams, and brand managers to ensure all digital touchpoints reflect overarching campaign goals.<br>• Monitor and analyze campaign performance metrics, using data insights to refine strategies and enhance outcomes.<br>• Conduct A/B testing to optimize content, subject lines, and user journeys, delivering measurable improvements.<br>• Share insights and foster a collaborative environment that encourages continuous learning and innovation.<br>• Utilize tools like Movable Ink and MoEngage to create dynamic content and personalized lifecycle campaigns.<br>• Develop strategies based on data-driven decision-making, leveraging analytics for campaign reporting and optimization.<br>• Balance creative thinking with analytical approaches to craft customer journeys and engaging digital experiences.<br>• Effectively communicate complex strategies to creatives and stakeholders, ensuring alignment and understanding.<br>• Manage multiple projects and priorities in a fast-paced environment, maintaining organization and meeting deadlines.
<p>We are looking for a skilled and motivated Marketing Specialist to join our team in Columbus, Ohio. This long-term contract position offers an exciting opportunity to contribute to impactful marketing campaigns and communications strategies. The role is ideal for someone with strong writing skills, proficiency in WordPress, and a keen eye for detail who thrives in a collaborative environment.</p><p><br></p><p><strong>ONSITE- 2 days a week 6 hour days either on Tuesday and Wednesday or Tuesday and Thursday. -After the first 3 weeks then can go fully remote! </strong></p><p><br></p><p>Responsibilities:</p><p>• Create and edit concise marketing content for events, programs, and promotional materials in a consumer-focused tone.</p><p>• Manage and update the organization's website using WordPress, including adding links, uploading images, and ensuring all content is accurate.</p><p>• Proofread and refine marketing materials to ensure clarity, consistency, and alignment with brand standards.</p><p>• Coordinate event data, calendars, and associated materials using tools like Excel and WordPress.</p><p>• Collaborate with internal teams and external partners to gather missing information and finalize marketing assets.</p><p>• Assist the Communications Director in organizing, reviewing, and distributing communications materials efficiently.</p><p>• Develop and refine PowerPoint presentations to support various marketing initiatives.</p><p>• Support email campaign creation and social media content development to enhance brand visibility.</p>
We are looking for an experienced Content Strategist to partner with senior executives in creating impactful and dynamic content for a variety of platforms. This position requires a creative thinker who can translate complex concepts into clear and engaging narratives while maintaining the executive’s unique voice. As a long-term contract position, this role offers the opportunity to work closely with leadership teams and contribute to influential thought leadership initiatives.<br><br>Responsibilities:<br>• Develop and refine keynote speeches, presentations, and scripts for executive-level events and engagements.<br>• Craft compelling thought leadership articles, blogs, and social media posts tailored to the executive's brand.<br>• Collaborate with cross-functional teams, including PR, marketing, and product, to align content strategies with organizational goals.<br>• Manage a comprehensive content calendar that reflects executive priorities and strategic initiatives.<br>• Provide editorial support for internal communications, ensuring clarity and consistency in messaging.<br>• Assist with personal brand development and positioning on both domestic and international platforms.<br>• Research and simplify complex topics, particularly in the realms of B2B software and AI, for various audiences.<br>• Travel occasionally to support major events, including in-person rehearsals, as required.<br>• Monitor emerging trends and incorporate innovative strategies into content planning.
We are looking for a skilled and detail-oriented Marketing Database Specialist to join our team on a long-term contract basis. This position involves managing, maintaining, and enhancing the health of our marketing database to support effective campaign execution, segmentation, and reporting. The ideal candidate should have a strong background in data management, compliance with global privacy standards, and hands-on experience with marketing automation platforms.<br><br>Responsibilities:<br>• Oversee the accuracy, integrity, and ongoing maintenance of the marketing database through regular monitoring and validation.<br>• Prepare, format, and manipulate data in Excel prior to importing into systems such as Pardot or Salesforce.<br>• Execute routine database cleanup, list management, and campaign-related data processes.<br>• Develop and manage dynamic lists, suppression lists, automation rules, and completion actions within marketing automation tools.<br>• Ensure compliance with global data privacy regulations by implementing proper governance and segmentation practices.<br>• Collaborate with global marketing managers and stakeholders to support reporting and insights initiatives.<br>• Conduct extensive training to familiarize yourself with systems, processes, and stakeholders during the initial onboarding period.<br>• Identify opportunities to improve database workflows and implement best practices for operational efficiency.<br>• Monitor and enforce adherence to data governance policies to ensure consistent platform usage.<br>• Support the team with ad hoc data tasks and reporting needs as required.
We are looking for a dynamic Marketing Specialist to lead marketing initiatives and drive brand growth across multiple organizations. This role requires creative thinking, strategic planning, and the ability to execute campaigns that align with overarching business goals. Based in Neenah, Wisconsin, the position offers the opportunity to make a significant impact by enhancing brand visibility and customer engagement.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies that align with organizational objectives.<br>• Manage and optimize marketing campaigns across digital and traditional channels to maximize impact.<br>• Conduct thorough market research to identify opportunities for brand positioning and audience engagement.<br>• Create and distribute compelling content that effectively communicates brand values across various platforms.<br>• Ensure all marketing materials and communications maintain consistency with established brand guidelines.<br>• Analyze competitors and market trends to identify opportunities for growth and differentiation.<br>• Measure and report on the effectiveness of campaigns, using insights to refine future strategies.<br>• Collaborate with cross-functional teams to ensure alignment between marketing initiatives and business goals.<br>• Develop strategies to enhance customer engagement and build brand loyalty through targeted campaigns.<br>• Gather and analyze customer feedback to identify areas for improvement and innovation.
<p>We are looking for an experienced Media Strategist to lead strategic media planning efforts within the pharmaceutical industry. This long-term contract role is based in Wilmington, Delaware, and focuses on developing comprehensive media strategies that effectively target healthcare professionals while ensuring alignment with brand objectives and compliance standards. The ideal candidate will have extensive experience in pharmaceutical media planning, omnichannel strategy, and agency collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement media strategies across multiple brands and therapeutic areas to support business objectives.</p><p>• Translate brand goals into actionable media plans designed to drive engagement and measurable outcomes.</p><p>• Collaborate with brand teams to ensure seamless integration of media strategies into broader marketing plans.</p><p>• Lead annual brand planning efforts, including launch readiness and lifecycle management, while aligning media plans with key milestones.</p><p>• Manage relationships with external media agencies to ensure quality execution, strategic alignment, and adherence to budgets.</p><p>• Conduct agency briefings, oversee performance evaluations, and negotiate contracts with media partners.</p><p>• Monitor campaign performance, analyze key metrics such as reach and engagement, and optimize strategies based on results.</p><p>• Partner with analytics teams to refine targeting strategies and generate actionable insights for continuous improvement.</p><p>• Stay informed on emerging media trends, innovations, and compliance requirements specific to the pharmaceutical industry.</p><p>• Collaborate with cross-functional teams, including medical, legal, and analytics departments, to present strategies and performance updates.</p>
We are looking for an experienced Digital Marketing Manager to oversee and execute strategies that drive growth for an e-commerce platform specializing in sales to Amazon warehouses. This role is based in Pompano Beach, Florida, and is a Contract-to-permanent opportunity. The ideal candidate will have a proven track record in managing digital campaigns and a deep understanding of the e-commerce and retail sectors.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.<br>• Monitor and analyze campaign performance metrics to optimize results and drive sales.<br>• Manage the company’s digital presence, including its website, mobile platforms, and social media channels.<br>• Identify growth opportunities through data-driven analysis and implement solutions to improve performance.<br>• Collaborate directly with the business owner to align marketing strategies with overall business goals.<br>• Create and manage paid advertising campaigns to boost customer acquisition and retention.<br>• Ensure all marketing efforts are aligned with the e-commerce and retail industry standards.<br>• Stay updated on the latest trends and innovations in digital marketing to maintain a competitive edge.
