<p><strong>SEO Specialist - Ongoing Job Opportunity</strong></p><p>Are you a SEO expert with a talent for driving organic growth and improving search engine rankings? Robert Half is building a network of SEO Specialists to match with businesses needing expertise in optimizing their websites, analyzing performance metrics, and staying ahead of algorithm updates. This is an ongoing opportunity to showcase your SEO skills across diverse industries and projects.</p><p><strong>Position Overview</strong></p><p>As an SEO Specialist, you will develop and execute strategies to optimize website content, improve technical elements, boost rankings, and drive traffic. You'll work across teams to integrate SEO best practices into the organization’s digital presence while staying at the forefront of ever-evolving algorithm changes and SEO tools.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>1. SEO Strategy Development</strong></p><ul><li>Develop and execute comprehensive SEO strategies that align with the company's goals and drive organic growth (Source: RH Acronym Guide.docx).</li><li>Perform keyword research and competitive analysis to identify opportunities for organic traffic growth (Source: RH Acronym Guide.docx).</li></ul><p><strong>2. On-Page Optimization</strong></p><ul><li>Optimize website content, metadata (title tags, meta descriptions), headers, and internal links for maximum SEO efficiency.</li><li>Ensure proper use of keywords and maintain optimized content structures (Source: RH Acronym Guide.docx).</li></ul><p><strong>3. Technical SEO</strong></p><ul><li>Conduct regular audits to identify and fix technical SEO issues, such as site speed, indexing, crawlability, and mobile usability concerns.</li><li>Collaborate with developers to implement technical SEO enhancements, including schema markup, canonical tags, and XML sitemaps (Source: RH Acronym Guide.docx).</li></ul><p><strong>4. Content Strategy and Optimization</strong></p><ul><li>Optimize blog posts, articles, product descriptions, and other digital assets for engagement and organic visibility.</li></ul><p><strong>5. Link Building and Off-Page SEO</strong></p><ul><li>Develop and execute link-building strategies, including outreach, partnerships, and content promotion.</li><li>Regularly assess backlink profiles for quality and disavow harmful links to maintain site integrity (Source: RH Acronym Guide.docx).</li></ul><p><strong>6. Analytics and Reporting</strong></p><ul><li>Monitor and report on key SEO metrics, including rankings, traffic, conversions, and ROI.</li><li>Utilize tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for data insights (Source: RH Acronym Guide.docx).</li></ul><p><strong>7. Competitor Analysis</strong></p><ul><li>Track competitors' SEO performance and tactics to identify new opportunities and stay ahead of the competition.</li><li>Recommend adjustments to optimize company SEO strategies based on competitive trends (Source: RH Acronym Guide.docx).</li></ul><p><strong>8. Collaboration Across Teams</strong></p><ul><li>Work with marketing, design, and development teams to ensure all digital assets align with SEO best practices.</li><li>Provide training and guidance to stakeholders on emerging SEO trends and practices.</li></ul>
<p>We at Robert Half are looking to add to our pool of talented <strong>SEO Specialists</strong> who will develop and implement effective SEO strategies to enhance online visibility and drive organic traffic. You'll play a critical role in optimizing websites, analyzing data, and staying ahead of SEO trends to deliver measurable results. We are industry professionals specializing in recruiting top talent across North America, and our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!</p><p> </p><p><br></p>
<p>Robert Half is assisting our client in seeking a talented <strong>Contract Digital Marketing Specialist</strong> to support their increasing marketing automation, SEO, paid search, and customer experience initiatives. This individual will contribute to driving digital strategies and campaign efforts that enhance brand presence, optimize return on investment (ROI), and deliver superior customer experiences.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li><strong>Digital Campaign Management</strong>: Develop, implement, and monitor digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing, etc.) aimed at optimizing engagement and conversions.</li><li><strong>SEO and Paid Search</strong>: Execute on-site and off-site search engine optimization (SEO) strategies and manage paid search campaigns to drive traffic, improve rankings, and achieve revenue goals.</li><li><strong>Analytics & Reporting</strong>: Utilize tools like Google Analytics and other data platforms to monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.</li><li><strong>Content Optimization</strong>: Collaborate with internal teams to create, refine, and enhance digital content that aligns with campaign objectives and brand voice.</li><li><strong>Marketing Automation</strong>: Build and manage workflows in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot) to nurture leads and optimize customer relationships.</li><li><strong>Project Coordination</strong>: Work with cross-functional teams, such as design and IT departments, to execute marketing strategies within deadlines.</li><li><strong>Customer Experience</strong>: Implement strategies aimed at improving user experience across digital channels, ensuring consistency and alignment with client needs.</li></ul><p><br></p>
<p><strong>ONSITE IN HOUSTON, TX</strong></p><p>A leading provider of structural steel and manufacturing solutions is seeking a seasoned<strong> Digital Marketing Manager </strong>to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.</p><p>Key Responsibilities:</p><ul><li>Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.</li><li>Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.</li><li>Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.</li><li>SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.</li><li>Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.</li><li>Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.</li><li>Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.</li></ul>
Position: Marketing Project Coordinator<br>Location: Kansas City, MO --- Hybrid<br>Salary: up to $65,000 base annual salary + excellent benefits<br><br>*** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. ***<br><br>Are you passionate about connecting strategy with creativity to drive impactful marketing solutions? We’re seeking a Marketing Coordinator to join our client company dynamic team and play an integral role in managing data-driven and innovative campaigns that deliver lasting results.<br><br>Key Responsibilities:<br> • Coordinate complex, integrated marketing campaigns using digital, print, paid/organic media, and web strategies.<br> • Oversee and execute digital campaigns, email marketing, social media schedules, and web development projects aligned with client objectives.<br> • Maintain production schedules, ensuring deliverables are timely, accurate, and within scope.<br> • Collaborate across teams to streamline project workflows and align with broader goals.<br> • Act as a secondary point of contact for clients, building familiarity with their strategic goals, products, and culture.<br> • Provide project management and client support to senior leadership as needed.<br>What You Bring:<br> • Education & Experience: Bachelor’s degree in marketing or 5–7 years of equivalent work experience preferred. Minimum of 3–5 years in an agency or corporate marketing environment highly desired.<br> • Skill Set: Proficiency in Microsoft Office tools, Adobe Creative Suite, WordPress, and web solutions. Strong organizational abilities paired with excellent written and verbal communication skills.<br> • Detail-driven team player with creative and strategic thinking ability. Motivated, self-starting mindset ready to adapt and grow in a collaborative workspace.<br><br>Why Work with Us?<br>When you partner with Robert Half, you gain access to a robust network of employers across the nation who trust us to find their best and brightest. We’ll connect you to opportunities not yet publicly posted, advocate for your skills, and support you with interview preparation and personalized career advice. Apply today to explore this opportunity and join a workplace that's as motivated as you are!<br>Ready to grow your career? Submit your resume now — let’s get started!<br><br>*** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. Also, you may contact me by office: 515-303-4654 or mobile: 515-771-8142. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***
<p>Robert Half is recruiting for a <strong>Content Migration Strategist </strong>to join the HR Employee Experiences team at a leading global financial services organization. This role will focus on <strong>content migration</strong> from SharePoint to <strong>ServiceNow</strong>, along with auditing, refining, and creating digital content that improves employee self-service experiences. You’ll use your skills in <strong>UX</strong>, <strong>information architecture</strong>, and <strong>microcopy</strong> to make content clear, findable, and actionable for internal audiences, including employees and customer service representatives.</p><p><br></p><p>This is a <strong>high-volume, execution-focused role</strong> that requires strong attention to detail, the ability to work independently, and proven experience in content design within regulated industries.</p><p><br></p><p><strong>Content Strategist – HR Employee Experiences</strong></p><p><strong>Location:</strong> Newark, DE; Jersey City, NJ; or Columbus, OH (5 days onsite)</p><p><strong>Contract Duration:</strong> 1 year, with potential to extend or convert to full-time</p><p><strong>Hours:</strong> 40 hours/week</p><p><strong>Pay:</strong> $40-45/hour</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Lead the <strong>migration</strong> of HR content from SharePoint to <strong>ServiceNow</strong>, ensuring accuracy, consistency, and alignment with <strong>UX</strong> and <strong>information architecture</strong> best practices.</li><li>Perform a comprehensive <strong>content audit</strong> to identify outdated, redundant, or unclear information and recommend improvements.</li><li>Write, edit, and publish <strong>microcopy</strong> and long-form content that supports employee self-service, chatbot training, and search engine optimization for internal platforms.</li><li>Organize content logically within the <strong>information architecture</strong> to improve findability and navigation.</li><li>Collaborate with product subject matter experts to review, approve, and publish updated content.</li><li>Manage multiple content requests and projects simultaneously while meeting tight deadlines.</li><li>Maintain and refresh evergreen content on topics such as benefits, compensation, and career development.</li><li>Ensure all content meets brand guidelines, compliance requirements, and accessibility standards.</li></ul>
<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement. </p><p> </p><p>Responsibilities: </p><p> </p><p>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising. </p><p>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates. </p><p>Conduct market research and competitor analysis to identify digital marketing trends and opportunities. </p><p>Track and report on key metrics to measure the success of digital marketing initiatives. </p>
<p><strong>Job Posting: Marketing Coordinator</strong></p><p><strong>Location:</strong> Atlanta, GA (Hybrid)</p><p><br></p><p><strong>About the Opportunity</strong></p><p>Are you a creative and highly organized individual with a passion for driving impactful marketing initiatives? We are partnering with a leading organization to hire a <strong>Brand Marketing Coordinator</strong> in Atlanta, GA. In this role, you will play a vital part in the coordination and execution of social media campaigns, email marketing, website updates, and other digital content projects. You'll collaborate with cross-functional teams to maintain timelines, ensure brand consistency, and help agents grow their business.</p><p><br></p><p><strong>Qualifications</strong></p><ul><li>1–3 years of experience in marketing, content coordination, or related fields.</li><li>Proficient in social media platforms; experience with scheduling tools (e.g., Buffer) is a plus.</li><li>Familiarity with email marketing tools and CRMs.</li><li>Understanding of website CMS platforms (basic coding ability is a bonus).</li><li>Knowledge of Google Analytics and ability to interpret reporting data.</li><li>Experience with PPC campaign management (Google Ads, Meta Ads Manager) is helpful.</li><li>Canva or Adobe Creative Suite experience is an advantage.</li><li>Strong written and verbal communication skills.</li><li>Outstanding organizational and time management abilities.</li><li>Previous experience in real estate marketing or a service-driven industry is a plus, though not required.</li></ul>
<p>Robert Half's marketing & creative client is looking for a Web Content Manager for a 1 - 2 month contract in the Greater Boston area beginning in November. This is a remote, 40-hour-per-week opportunity; candidates must be willing and able to work eastern (EST) hours. The Web Content Manager will join a team responsible for updating a variety of digital experiences within Sitecore. Candidates must have specific experience using XM Cloud and ContentHub features within Sitecore.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Manage and maintain digital content using Sitecore, including updates and enhancements.</li><li>Oversee the creation and implementation of web pages to ensure accuracy and functionality.</li><li>Collaborate with cross-functional teams to optimize content flow and user experience.</li><li>Utilize HTML and other web technologies to support content production.</li><li>Ensure all published content meets quality standards and aligns with organizational goals.</li><li>Work with Sitecore XM Cloud and Sitecore ContentHub to manage and streamline content.</li><li>Troubleshoot and resolve issues related to content management systems.</li><li>Monitor site performance and make recommendations for improvements.</li><li>Provide support during content migration processes, ensuring consistency and accuracy.</li></ul>
<p>We are recruiting for an incredible, paid digital advertising & marketing agency in San Diego that focuses on providing Amazon ad strategies for brands selling on the Amazon marketplace as they are hiring for a Principal Advertising Specialist. This is a five day/week onsite position in their San Diego office. </p><p><br></p><p>Primary Responsibilities:</p><p>● Through the use of company and department practices and procedures, manages the Amazon search campaigns for clients of varying sizes. Strategizes and determines a course of action, assesses and resolves a wide range of issues, and provides counsel and advice as required</p><p>● Provides detailed analysis, comprehensive interpretations, and creates actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms. Aligns strategies with overall retail business performance </p><p>● Partners with enterprise clients and manages escalations by conducting comprehensive, cross-functional analysis </p><p>● Leads high-importance enterprise client meetings by delivering comprehensive, stakeholder-tailored presentations that drive impact, while effectively preparing internal teams for success </p><p>● Conducts comprehensive audits involving complex data to identify and capitalize on client growth opportunities. Discusses anomalies, possible causes, and solutions with the team to ensure alignment with client and company requirements. </p><p>● Develops and implements detailed PPC strategy for assigned clients </p><p>● Establishes and maintains strong relationships with assigned clients, manages brand categories, defines KPIs of success and proactively communicates solution-based challenges</p><p>● Engages in weekly department scrums and training sessions to deepen knowledge within the channel</p><p>● Actively seeks opportunities to enhance campaign performance and business impact, aligning strategies with client goals</p><p>● Conduct in-depth market research and competitor analysis to inform campaign strategies</p><p>● Maintains frequent and excellent communication both on internal teams and externally with assigned clients</p><p>● Efficiently leverages available AI tools and delegation resources to enhance workflow effectiveness and campaign outcomes</p><p>● Drives strategic initiatives to improve operational performance, profitability, and client satisfaction</p><p>● Assist in the development of new department training materials ● Designs new toolsets and templates to empower teams across the organization</p><p>● Serves as an SME or Trainual content owner for up to three department-specialized functions, providing guidance and training to team members </p><p>● Mentors and guides Advertising Strategists, sharing expertise in developing and executing effective growth strategies. Fosters their development and ensures alignment with team objectives.</p><p>● Maintains or exceeds department-established performance standards</p><p>● Other duties as assigned</p><p> </p>
<p>We are seeking a <strong>Digital Marketing Specialist</strong> to support our franchise centers with local strategies that drive awareness, engagement, and growth. You’ll collaborate with franchise owners, execute tailored campaigns, and deliver insights that make a measurable impact.</p><p>What You’ll Do</p><ul><li><strong>Execute Local Plans</strong> – Implement digital strategies that boost visibility and generate leads.</li><li><strong>Franchise Collaboration</strong> – Act as the main contact for owners, leading strategy meetings and gathering feedback.</li><li><strong>Content Support</strong> – Coordinate creation and distribution of engaging, brand-aligned content.</li><li><strong>Research & Strategy</strong> – Track market trends to keep campaigns fresh and relevant.</li><li><strong>Performance Reporting</strong> – Analyze results and provide actionable recommendations.</li><li><strong>Teamwork</strong> – Partner with cross-functional teams to share insights and drive success.</li></ul><p>What You Bring</p><ul><li>Bachelor’s in Marketing, Communications, Digital Media, or related field.</li><li>2–4 years’ experience in digital marketing, account management, or related role.</li><li>Client-facing skills with ability to build relationships and present results.</li><li>Proficiency with digital marketing tools and scheduling platforms.</li><li>Strong communication, organizational, and analytical skills.</li><li>A proactive mindset and drive for innovation.</li></ul><p>What You Can Expect</p><ul><li>A collaborative, supportive, and fun team environment.</li><li>Commitment to your professional growth and career development.</li><li>The chance to make a meaningful impact on company success.</li><li><strong>Compensation:</strong> ~$55,000 base salary (DOE) + bonus up to 20%.</li><li><strong>Benefits:</strong> Medical, Dental, Vision, PTO, 401(k) Match, Life & Disability Insurance, Pet Insurance, free EAP.</li><li>Flexible schedules with <strong>half-day Fridays</strong> in Summer & Winter!</li></ul>
<p>We are currently recruiting for a dynamic, growing digital advertising and brand strategy agency in San Diego that focuses on providing digital advertising solutions and growth strategies for clients selling products on Amazon.</p><p><br></p><p>They are hiring for their Director of Advertising.</p><p><br></p><p>This role is a leadership position at the agency and is responsible for leading the strategic vision, execution, and performance of the organization’s advertising initiatives, ensuring alignment with overall business objectives and driving measurable results. This role oversees the entire Advertising department, including budget management, resource allocation, and the development of high-performing teams. </p><p><br></p><p>Primary Responsibilities: </p><p>● Sets the strategic direction for the Advertising department, establishing KPIs, long-term goals, and innovative initiatives that align with organizational priorities. </p><p>● Oversees department budget planning, forecasting, and resource allocation to maximize ROI.</p><p>● Provides visionary leadership and mentorship to managers and team members, fostering a culture of accountability, innovation, and high-performance. </p><p>● Direct the development, execution, and optimization of advertising campaigns, ensuring achievement of ROAS and other performance metrics for clients.</p><p>● Analyzes and interprets campaign performance data to generate insights, identify opportunities, and refine strategies for continued growth.</p><p>● Stays ahead of industry trends, market shifts, and emerging technologies to champion new Amazon advertising strategies. </p><p>● Spearheads cross-functional initiatives to enhance Advertising processes and efficiency.</p><p>● Selects, develops, motivates, and evaluates talent; provides constructive feedback, coaching, and performance management as needed. </p><p>● Promotes continuous improvement, professional growth, and alignment with company values across the team. </p><p>● Cultivates a culture of high performance and continuous improvement within the Advertising team while incorporating the company's core values. </p><p>● Ensure all departmental initiatives and deliverables meet or exceed established performance standards.</p><p> ● Other duties as may be assigned.</p>
<p>Robert Half is seeking a Social Media Manager to join a dynamic digital marketing team on a contract basis to provide maternity leave coverage. In this role, you'll be the primary point of contact for monitoring and responding to inbound social media activity and overseeing the social media content calendar. You’ll also support integrated marketing campaigns across digital channels through brief development, project management, and performance reporting. This is a great opportunity for someone with hands-on experience in digital marketing, particularly within social media, and a strong ability to manage cross-functional communication and fast-paced workflows.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Monitor and respond to inbound messages and social conversations using Sprout Social, including occasional off-hours coverage for urgent needs</li><li>Manage and update the social media calendar, ensuring alignment with marketing campaigns and organizational goals</li><li>Assist channel leads (social, web, email, SMS, etc.) in developing timelines and executing marketing plans</li><li>Support cross-channel campaign execution and contribute to integrated briefs</li><li>Conduct regular audits and updates to digital platforms to maintain optimal user experience</li><li>Build and maintain dashboards and reports to assess campaign performance and provide insights for future initiatives</li><li>Stay informed on industry trends and competitors, leveraging social listening and digital insights to inform strategy</li></ul>
<p>Robert Half Marketing and Creative is hiring for an <strong>Email Marketing Specialist </strong>with a client in Atlanta. This is a direct hire position.</p><p><br></p><p>We’re hiring an <strong>Email Marketing Specialist</strong> with <strong>4+ years of experience</strong> to own our email strategy, improve engagement, and drive revenue. You’ll work on everything from campaign planning and automation to segmentation and deliverability. If you love data-driven marketing and know how to craft emails that convert, we want to hear from you.</p><p><br></p><p><strong>What You’ll Do</strong></p><ul><li><strong>Own the end-to-end email marketing process</strong> – from campaign strategy to execution, optimization, and reporting.</li><li><strong>Develop, test, and optimize email workflows</strong> (welcome series, re-engagement, cart abandonment, product updates).</li><li><strong>Segment and personalize email campaigns</strong> to improve open rates, CTR, and conversions.</li><li><strong>Manage A/B testing</strong> for subject lines, content, CTAs, and send times.</li><li><strong>Analyze key performance metrics</strong> (deliverability, bounce rates, list growth, churn) and take action based on insights.</li><li><strong>Work with cross-functional teams</strong> (content, design, product, and sales) to align email marketing with broader campaigns.</li><li><strong>Stay ahead of trends</strong> in email marketing, automation, and audience engagement.</li></ul><p><br></p>
<p>We at Robert Half are looking to add <strong>Social Media Specialists</strong> to our pool of top-tier marketing professionals. In this role, you will drive engagement, increase brand awareness, and create compelling content across multiple social media platforms. You'll work with marketing teams to build and execute social strategies that deliver measurable results. We specialize in recruiting talented professionals across North America and are passionate about representing you and putting your career goals first!</p><p> </p><p><strong>Location:</strong> Nashville, TN (open to hybrid or onsite)</p><p><strong>W2 Pay:</strong> $22-$30/hr</p><p><strong>We are looking for someone who is open to PT or FT, Contract, Contract to Hire, or Permanent Placements.</strong></p><p><br></p>
<p>Robert Half's marketing & creative client is looking for a Digital Marketing Coordinator for a 4+ month contract in Boston. This is a hybrid, 40-hour-per-week opportunity; candidates should be available to work onsite 2+ days per week, however the client is open to seeing remote candidates as well. The Digital Marketing Coordinator will support key marketing initiatives across email, social, and production tasks.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Build and edit email campaigns within Marketo</li><li>Support campaign management and archives within the CRM</li><li>Assist with content for social media</li><li>Collaborate on engagement strategies</li><li>Track and analyze social media performance</li><li>Create graphics within Canva or similar design tools</li></ul>
<p>We at Robert Half are seeking versatile and dynamic <strong>Marketing Generalists</strong> to join our pool of experts. You’ll wear multiple hats across content creation, campaign management, and brand strategy to help businesses grow. With a focus on creativity, data-driven insights, and cross-functional collaboration, this role is ideal for someone who thrives in a fast-paced marketing environment. We specialize in finding top marketing talent across North America and are dedicated to representing you!</p><p><br></p>
<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
<p>We are looking for an experienced Social Media Coordinator or Manager to join our client's fast-growing marketing team in Ann Arbor, Michigan. In this role, you will play a pivotal part in shaping the organization's social media presence, managing both organic and paid campaigns, and ensuring consistent, high-quality content across multiple social platforms. This position offers the opportunity to collaborate with external partners and the community, and requires flexibility to work outside standard hours to stay aligned with emerging trends. This is an exciting role for a social media coordinator looking to partner with big brands, well-established Detroit based organizations, and support social media growth for the organization. Apply today if you are driven and motivated by content creation to make an impact in the Ann Arbor community! </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive social media strategies that align with organizational goals.</p><p>• Manage and optimize content across platforms such as Meta, Instagram, LinkedIn, X (formerly Twitter), TikTok, Reddit, and YouTube.</p><p>• Create, curate, and schedule engaging content, including short-form videos, reels, copy, and hashtags, to enhance audience engagement.</p><p>• Oversee paid social media campaigns and monitor their performance to ensure maximum ROI.</p><p>• Collaborate with external partners, community leaders, and well-known brands in Michigan, to amplify the organization’s presence and engagement.</p><p>• Utilize digital asset management tools to organize and maintain media assets.</p><p>• Monitor social media trends and adjust strategies to capitalize on emerging opportunities.</p><p>• Maintain a content calendar to ensure consistent posting and strategic alignment.</p><p>• Provide after-hours availability for timely responses and trend-based content creation during evenings and weekends.</p><p>• Work with video and photo editing tools to produce high-quality multimedia content.</p>
<p>We at Robert Half are looking to add to our pool of Digital Marketing Specialists to develop, manage, and optimize digital campaigns across various platforms. You'll play a key role in tracking performance, implementing advanced analytics, and ensuring that digital marketing efforts are data-driven and effective. We are industry professionals that specialize in recruiting for top talent all over North America. Our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!</p><p> </p><p><br></p><p><br></p>
<p>Robert Half's marketing & creative client is looking for a Digital Marketing Coordinator for a 3-6+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 2 days per week. The Digital Marketing Coordinator will play a pivotal role in developing and executing digital marketing strategies to promote consumer and trade engagement for specialty brands.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Develop and execute digital marketing campaigns across paid media, social, and organic platforms</li><li>Track and manage budgets</li><li>Monitor campaign performance</li><li>Manage and maintain U.S. product listings</li><li>Lead social media strategies to grow brand presence and engagement</li><li>Oversee email marketing campaigns</li><li>Support digital trade marketing programs and product launches</li><li>Leverage Salesforce tools to enhance program execution and reporting</li></ul><p><br></p>
<p>Email Marketing Specialist (Atlanta, GA)</p><p><strong>Overview:</strong></p><p> We are hiring an Email Marketing Specialist to manage the planning, execution, and optimization of email campaigns. This role will ensure campaigns are targeted, effective, and aligned with overall marketing objectives.</p><p><strong>Responsibilities:</strong></p><ul><li>Build, test, and deploy email campaigns, including automated journeys.</li><li>Conduct A/B testing to improve performance and deliverability.</li><li>Monitor campaign metrics and provide insights for optimization.</li><li>Maintain compliance with email marketing best practices and data regulations.</li></ul><p><br></p>
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
<p>Robert Half Marketing and Creative has a b2b client looking for a skilled Content Manager to join our team in Centennial, Colorado. This role focuses on creating, managing, and optimizing content strategies that align with business goals and resonate with our dental industry audience. As part of a collaborative and innovative team, you will play a key role in shaping the brand’s voice and ensuring content is impactful across multiple platforms.</p><p><br></p><p>Responsibilities:</p><p>• Develop and oversee a content calendar that supports campaign timelines and business priorities.</p><p>• Perform regular content audits to identify gaps and opportunities for enhancing the customer journey.</p><p>• Collaborate with cross-functional teams, including sales, customer success, and product, to craft compelling messaging and storytelling.</p><p>• Create targeted content tailored to dental personas and buyer stages, ensuring alignment with channel-specific requirements.</p><p>• Maintain brand consistency by refining tone, voice, and positioning across all marketing assets.</p><p>• Utilize generative AI tools to ideate, draft, and repurpose content while preserving authenticity.</p><p>• Coordinate with design teams to ensure content visually aligns with messaging objectives.</p><p>• Optimize all published content for discoverability and performance, using industry best practices.</p><p>• Manage and enhance the internal content library to ensure teams have easy access to up-to-date resources.</p><p>• Incorporate feedback from sales and product teams to continuously improve content effectiveness.</p>
<p>We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.</p><p><br></p><p>Responsibilities:</p><p>• Develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.</p><p>• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.</p><p>• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.</p><p>• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.</p><p>• Maintain and enhance customer databases to improve segmentation and targeting.</p><p>• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.</p><p>• Stay updated on industry trends and best practices to continuously improve email marketing performance.</p><p>• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.</p><p>• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.</p>
