<p>Paid Social Strategy & Execution </p><p>● Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and more </p><p>● Build tactical media plans including segmentation, budget allocation, flighting, testing, and performance measurement </p><p>● Manage daily pacing, budget tracking, and audience performance—making real-time adjustments to maximize results </p><p>● Analyze campaign data to surface insights and drive continuous improvement </p><p>● Translate performance into clear, actionable reporting for internal and client-facing updates Creator, Influencer, and Affiliate Support </p><p>● Activate paid campaigns in collaboration with influencers, creators, and affiliate partners </p><p>● Whitelist creator content on Meta and TikTok to extend reach and impact </p><p>● Partner with internal teams to align paid, content, and influencer efforts </p><p>● Weigh in on briefs, assets, and creative strategy to drive performance across formats Innovation & Platform Leadership </p><p>● Test new ad formats, beta tools, and platform-first features as they roll out </p><p>● Stay sharp on platform shifts, privacy policy changes, and new creative trends </p><p>● Collaborate cross-functionally to bring breakthrough concepts to life </p><p>● Shape our agency’s POV on what’s next in paid social, influencer marketing, and the broader creator economy</p>
<p>We’re seeking an experienced media professional to support HCP campaign planning and execution across pharma brands. This role manages media plans from partners vetting to launch, ensuring compliance, performance, and integration with brand strategy.</p><p><strong>Applicants should be open to hybrid arrangements in the Wilmington, Delaware / Chester, County PA region</strong></p><p><strong>Applicants without knowledge of HCP campaign media plans and budgets will not be considered.</strong></p><p><br></p><p><strong>Day to Day Responsibilities Include:</strong></p><p>· Lead the media planning process for HCP-targeted campaigns in partnership with brand teams. </p><p>· Develop RFPs, tactical media plans, and support vendor selection process.</p><p>· Provide input on media channel mix, partner selection, and initial budget allocations.</p><p>· Oversee media partner onboarding, performance tracking, and program optimization.</p><p>· Coordinate with media partners and internal teams on campaign launches and reporting.</p><p>· Maintain media campaign roadmaps and plans, ensuring creative is shared with appropriate outlets, etc. </p><p>· Execute technical deliverables including creative asset specifications, brand safety requirements, and ad verification tools.</p><p>· Ensure compliance with industry regulations and internal standards.</p><p>· Assist in partner negotiations and ongoing relationship management.</p><p><br></p>
<p>Email Marketing Specialist (Charlotte, NC)</p><p><strong>Overview:</strong></p><p> We are seeking an Email Marketing Specialist to manage campaigns from strategy to analysis. This role will support demand generation and customer engagement efforts.</p><p><strong>Responsibilities:</strong></p><ul><li>Build, test, and send targeted email campaigns.</li><li>Monitor performance metrics including open rates, click-through, and conversions.</li><li>Segment audiences for personalization and improved targeting.</li><li>Collaborate with marketing teams to ensure alignment with campaign goals.</li></ul><p><br></p>
<p><strong>Email Marketing Coordinator - 4+month contract, part-time!</strong></p><p>Robert Half, Marketing & Creative is looking for an <strong>Email Marketing Coordinator</strong> for a 4+month contract with a client here in the Dallas-Fort Worth area. The<strong> Email Marketing Coordinator</strong> will be working in SendGrid's WYSIWYG interface for building and deploying email campaigns. <strong>Email Marketing Coordinator </strong>will be creating emails from prepared assets, inserting links and ADA-compliant alt text. <strong>Email Marketing Coordinator </strong>will be scheduling, testing and deploying email campaigns and assets. <strong></strong></p><p><br></p><p><br></p>
<p>Robert Half is seeking a dynamic and experienced Social Media Manager for our client in Grand Rapids. As a Social Media Manager, you will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and customer loyalty.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and implement comprehensive social media strategies aligned with the client's marketing goals.</li><li>Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.</li><li>Manage social media accounts, monitor comments, and respond to inquiries in a timely and detail-oriented manner.</li><li>Utilize social media analytics to track performance, measure ROI, and identify opportunities for improvement.</li><li>Stay updated with social media trends, best practices, and emerging platforms.</li><li>Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.</li><li>Plan and execute paid social media advertising campaigns to reach target audiences effectively.</li><li>Engage with followers and influencers to build and nurture a strong online community.</li><li>Monitor and analyze competitors' social media activities to identify potential strategies and opportunities.</li></ul><p> </p>
<p>Robert Half Marketing and Creative has a b2b client looking for a skilled Content Manager to join our team in Centennial, Colorado. This role focuses on creating, managing, and optimizing content strategies that align with business goals and resonate with our dental industry audience. As part of a collaborative and innovative team, you will play a key role in shaping the brand’s voice and ensuring content is impactful across multiple platforms.</p><p><br></p><p>Responsibilities:</p><p>• Develop and oversee a content calendar that supports campaign timelines and business priorities.</p><p>• Perform regular content audits to identify gaps and opportunities for enhancing the customer journey.</p><p>• Collaborate with cross-functional teams, including sales, customer success, and product, to craft compelling messaging and storytelling.</p><p>• Create targeted content tailored to dental personas and buyer stages, ensuring alignment with channel-specific requirements.</p><p>• Maintain brand consistency by refining tone, voice, and positioning across all marketing assets.</p><p>• Utilize generative AI tools to ideate, draft, and repurpose content while preserving authenticity.</p><p>• Coordinate with design teams to ensure content visually aligns with messaging objectives.</p><p>• Optimize all published content for discoverability and performance, using industry best practices.</p><p>• Manage and enhance the internal content library to ensure teams have easy access to up-to-date resources.</p><p>• Incorporate feedback from sales and product teams to continuously improve content effectiveness.</p>
<p>Robert Half is seeking a highly motivated <strong>Sports Sponsorship Coordinator</strong> to support the execution of sports partnership activations for a leading global brand in the travel industry. This role will be instrumental in coordinating onsite activations, managing brand engagement opportunities, and collaborating with professional sports partners to bring impactful sponsorship strategies to life.</p><p><br></p><p><strong>Location:</strong> Onsite in Fort Worth, TX with occasional travel</p><p><strong>Role Type:</strong> Full-time Contract (15 months)</p><p><strong>Hours:</strong> 40 hours/week</p><p><strong>Pay Rate:</strong> $25-28/hour</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Support the development and execution of strategic activation plans for fan engagement and internal team member events.</li><li>Plan and coordinate both physical and digital sponsorship activations to maximize brand visibility and engagement.</li><li>Serve as a primary liaison between internal teams, external agency partners, and professional sports organizations to ensure fulfillment of contractual sponsorship deliverables.</li><li>Manage sponsorship asset execution and support sponsorship measurement and reporting efforts.</li><li>Oversee elements of the sponsorship and activation budget, ensuring accurate and responsible spending.</li><li>Coordinate community activations that align with brand objectives and enhance brand perception.</li><li>Anticipate and address potential obstacles, providing recommendations to ensure smooth execution of sponsorship activities.</li><li>Support partnership renewal discussions and negotiations.</li><li>Maintain a positive, solutions-oriented approach in a fast-paced and evolving environment.</li><li>Be available for business travel, including evenings and weekends as needed, to support live events.</li></ul>
<p>We are looking for a skilled Web Content Manager to join our client in Philadelphia, PA. This role requires a creative and analytical individual who excels in managing website content, optimizing user experiences, and leveraging content strategies to support organizational goals. If you are passionate about web development and crafting engaging online experiences, this position offers an exciting opportunity to make a significant impact.</p><p><br></p><p>Responsibilities:</p><p>• Develop, manage, and maintain website content using WordPress and other content management systems.</p><p>• Create and optimize landing pages to enhance user engagement and conversion rates.</p><p>• Implement A/B testing strategies to evaluate and improve UX functionality.</p><p>• Collaborate with stakeholders to align web content with organizational goals and strategies.</p><p>• Monitor and analyze website performance to identify areas for improvement.</p><p>• Ensure website content adheres to SEO best practices to increase online visibility.</p><p>• Coordinate web development projects, ensuring timely and accurate implementation.</p><p>• Write, edit, and publish high-quality content that resonates with the target audience.</p><p>• Conduct regular audits to ensure web content is up-to-date and functioning properly.</p><p>• Provide technical support and troubleshoot issues related to website functionality.</p>
We are looking for a skilled Digital Content Specialist to join a reputable non-profit organization in Chicago, Illinois. In this long-term contract role, you will collaborate closely with developers and marketing teams to manage and enhance digital content across various platforms. The ideal candidate will possess strong writing skills, a deep understanding of digital communication strategies, and a keen eye for detail.<br><br>Responsibilities:<br>• Collaborate with developers to update and maintain website content, ensuring accuracy and alignment with organizational goals.<br>• Design and implement user-focused content strategies using a content management system (CMS).<br>• Create compelling ad copy and promotional materials for fundraising events and digital campaigns.<br>• Conduct regular audits of website pages, making targeted edits to improve clarity and user experience.<br>• Adapt source materials, such as brochures or project briefs, into engaging web content tailored for diverse audiences.<br>• Manage editorial calendars and oversee the lifecycle of digital content to ensure timely updates and governance.<br>• Perform keyword research to optimize content for search engines and enhance visibility.<br>• Upload video assets to platforms like YouTube, writing detailed descriptions and metadata to improve discoverability.<br>• Collaborate with stakeholders to ensure digital collateral aligns with branding and communication standards.
We are looking for an experienced Digital Marketing Manager to oversee and execute strategies that drive growth for an e-commerce platform specializing in sales to Amazon warehouses. This role is based in Pompano Beach, Florida, and is a Contract-to-permanent opportunity. The ideal candidate will have a proven track record in managing digital campaigns and a deep understanding of the e-commerce and retail sectors.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.<br>• Monitor and analyze campaign performance metrics to optimize results and drive sales.<br>• Manage the company’s digital presence, including its website, mobile platforms, and social media channels.<br>• Identify growth opportunities through data-driven analysis and implement solutions to improve performance.<br>• Collaborate directly with the business owner to align marketing strategies with overall business goals.<br>• Create and manage paid advertising campaigns to boost customer acquisition and retention.<br>• Ensure all marketing efforts are aligned with the e-commerce and retail industry standards.<br>• Stay updated on the latest trends and innovations in digital marketing to maintain a competitive edge.
We are looking for a Digital Marketing Specialist to join our dynamic team in Princeton, New Jersey. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact by driving innovative marketing strategies for eCommerce brands. If you have a passion for data-driven storytelling and a desire to shape the future of digital marketing, this position is perfect for you.<br><br>Responsibilities:<br>• Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central.<br>• Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights.<br>• Create compelling reports and presentations to share data-driven findings with clients and internal teams.<br>• Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements.<br>• Mentor and guide team members to encourage growth and enhance paid media expertise.<br>• Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies.<br>• Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance.<br>• Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge.<br>• Serve as a subject matter expert, providing strategic guidance to clients and internal teams.
<p>We are looking for a dynamic Social Media Specialist to join our team in northern New Jersey. This Contract to permanent position offers an exciting opportunity to enhance brand visibility through creative social media strategies and effective communication. The ideal candidate will have expertise in managing social media platforms, creating compelling content, and driving engagement across diverse audiences.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute innovative social media strategies to enhance brand awareness and audience engagement.</p><p>• Create and manage high-quality content, including copywriting and graphic design, tailored to various social media platforms.</p><p>• Monitor social media trends and tools to optimize campaign performance and maintain a competitive edge.</p><p>• Collaborate with internal teams to align social media efforts with broader marketing and communication goals.</p><p>• Produce high-quality photography for use across social media and marketing channels.</p><p>• Analyze social media metrics to measure the success of campaigns and identify areas for improvement.</p><p>• Manage internal and external communications to ensure consistent messaging and branding.</p><p>• Stay updated on emerging social media technologies and best practices to drive continuous improvement.</p><p>• Work onsite 2-3 days per week to support team collaboration and project execution.</p><p>• Lead the development of social media advertising initiatives to target specific audiences effectively.</p><p><br></p><p><br></p><p>02720-0013275404</p><p><br></p>
<p>We are looking for a detail-oriented Hubspot Digital Marketing Specialist for a ~30 hour per week through end of year. While the work can be done fully remotely, EST hours are required. In this long-term contract role, you will play a crucial part in enhancing digital marketing strategies and optimizing tools to drive impactful campaigns. This position is ideal for someone who thrives in the financial services industry and is eager to contribute their expertise to dynamic marketing projects.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize HubSpot marketing tools to ensure effective campaign execution and tracking.</p><p>• Conduct audits and clean-ups within HubSpot to improve platform functionality and data accuracy.</p><p>• Design and implement email marketing campaigns aimed at engaging target audiences and driving conversions.</p><p>• Utilize Google Analytics to analyze campaign performance and generate actionable insights.</p><p>• Collaborate with teams to refine digital marketing strategies and align them with business goals.</p><p>• Work with Google Ads and Google AdWords to create compelling advertisements that increase brand visibility.</p><p>• Leverage expertise in Dynamics and GA4 to enhance integration and reporting capabilities.</p><p>• Monitor and report on key performance indicators (KPIs) to track marketing success and identify improvement areas.</p><p>• Stay updated on industry trends and best practices to bring innovative ideas to the table.</p><p>• Support the implementation of marketing tools and technologies to strengthen overall campaign effectiveness.</p>
<p>We are looking for a skilled and motivated Marketing Specialist to join our team in Columbus, Ohio. This long-term contract position offers an exciting opportunity to contribute to impactful marketing campaigns and communications strategies. The role is ideal for someone with strong writing skills, proficiency in WordPress, and a keen eye for detail who thrives in a collaborative environment.</p><p><br></p><p><strong>ONSITE- 2 days a week 6 hour days either on Tuesday and Wednesday or Tuesday and Thursday. -After the first 3 weeks then can go fully remote! </strong></p><p><br></p><p>Responsibilities:</p><p>• Create and edit concise marketing content for events, programs, and promotional materials in a consumer-focused tone.</p><p>• Manage and update the organization's website using WordPress, including adding links, uploading images, and ensuring all content is accurate.</p><p>• Proofread and refine marketing materials to ensure clarity, consistency, and alignment with brand standards.</p><p>• Coordinate event data, calendars, and associated materials using tools like Excel and WordPress.</p><p>• Collaborate with internal teams and external partners to gather missing information and finalize marketing assets.</p><p>• Assist the Communications Director in organizing, reviewing, and distributing communications materials efficiently.</p><p>• Develop and refine PowerPoint presentations to support various marketing initiatives.</p><p>• Support email campaign creation and social media content development to enhance brand visibility.</p>
We are looking for an experienced Digital Strategist to join our team in Atlanta, Georgia. As part of the Restaurants & Catering industry, this role focuses on creating innovative strategies that drive engagement and enhance customer experiences across digital platforms. This is a long-term contract position with opportunities to collaborate closely with creative teams and brand managers.<br><br>Responsibilities:<br>• Lead the creative briefing process to ensure campaigns align with brand voice, strategic objectives, and customer expectations.<br>• Collaborate with senior strategists, creative teams, and brand managers to ensure all digital touchpoints reflect overarching campaign goals.<br>• Monitor and analyze campaign performance metrics, using data insights to refine strategies and enhance outcomes.<br>• Conduct A/B testing to optimize content, subject lines, and user journeys, delivering measurable improvements.<br>• Share insights and foster a collaborative environment that encourages continuous learning and innovation.<br>• Utilize tools like Movable Ink and MoEngage to create dynamic content and personalized lifecycle campaigns.<br>• Develop strategies based on data-driven decision-making, leveraging analytics for campaign reporting and optimization.<br>• Balance creative thinking with analytical approaches to craft customer journeys and engaging digital experiences.<br>• Effectively communicate complex strategies to creatives and stakeholders, ensuring alignment and understanding.<br>• Manage multiple projects and priorities in a fast-paced environment, maintaining organization and meeting deadlines.
We are looking for a skilled and detail-oriented Marketing Database Specialist to join our team on a long-term contract basis. This position involves managing, maintaining, and enhancing the health of our marketing database to support effective campaign execution, segmentation, and reporting. The ideal candidate should have a strong background in data management, compliance with global privacy standards, and hands-on experience with marketing automation platforms.<br><br>Responsibilities:<br>• Oversee the accuracy, integrity, and ongoing maintenance of the marketing database through regular monitoring and validation.<br>• Prepare, format, and manipulate data in Excel prior to importing into systems such as Pardot or Salesforce.<br>• Execute routine database cleanup, list management, and campaign-related data processes.<br>• Develop and manage dynamic lists, suppression lists, automation rules, and completion actions within marketing automation tools.<br>• Ensure compliance with global data privacy regulations by implementing proper governance and segmentation practices.<br>• Collaborate with global marketing managers and stakeholders to support reporting and insights initiatives.<br>• Conduct extensive training to familiarize yourself with systems, processes, and stakeholders during the initial onboarding period.<br>• Identify opportunities to improve database workflows and implement best practices for operational efficiency.<br>• Monitor and enforce adherence to data governance policies to ensure consistent platform usage.<br>• Support the team with ad hoc data tasks and reporting needs as required.
We are looking for a dedicated Social Media Specialist to oversee and enhance our company's online presence across various platforms. This long-term contract position is based in Atlanta, Georgia, and offers an exciting opportunity to collaborate within a dynamic corporate communications team. If you have a passion for crafting impactful content and utilizing analytics to drive engagement, we encourage you to apply.<br><br>Responsibilities:<br>• Manage daily operations and content publishing for social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and limited activities on X.<br>• Develop and implement social media strategies that align with the company’s branding and communication goals.<br>• Collaborate with internal stakeholders across multiple business lines to ensure cohesive messaging.<br>• Monitor, analyze, and report on social media performance using KPIs and insights to guide decision-making.<br>• Write, edit, and publish compelling content tailored to target audiences and brand voice.<br>• Work closely with a creative team to produce engaging visuals and multimedia content.<br>• Utilize tools such as Sprout Social, Hootsuite, or Sprinklr to streamline social media management.<br>• Coordinate with a global marketing team of 30 professionals to ensure consistency across campaigns.<br>• Maintain accountability for meeting deadlines and delivering quality results.<br>• Stay updated on industry trends and emerging social media technologies to enhance strategy.
<p>We are looking for a detail-oriented Email Marketing Specialist to join our team in ATLANTA GEORGIA. In this long-term contract position, you will play a critical role in ensuring the accuracy and effectiveness of high-volume email campaigns. This is a technical and quality assurance-focused role, ideal for someone who thrives in a dynamic, fast-paced environment and values precision and process.</p><p><br></p><p>Responsibilities:</p><p>• Conduct thorough quality assurance (QA) checks for high-volume email campaigns, ensuring accuracy in links, personalization, segmentation, compliance, and rendering.</p><p>• Build and update customer journeys within Salesforce, including creating and managing segmentation using basic queries.</p><p>• Utilize QA and deployment tools, such as Lucid and Lens, to ensure flawless campaign execution.</p><p>• Collaborate closely with marketing and technical teams to align on campaign goals and resolve any technical issues.</p><p>• Monitor and maintain consistency across all campaigns to meet brand and compliance standards.</p><p>• Troubleshoot and resolve rendering issues across various email clients and platforms.</p><p>• Stay up-to-date with industry trends and best practices in email marketing.</p><p>• Optionally leverage knowledge of the music or live entertainment industry to enhance campaign relevance and engagement.</p>
We are looking for an experienced Email Marketing Specialist to join our team in Atlanta, Georgia. In this long-term contract position, you will play a vital role in creating and managing impactful email campaigns that drive engagement and deliver measurable results. If you are passionate about leveraging email marketing strategies and possess strong expertise in Salesforce Marketing Cloud, we encourage you to apply.<br><br>Responsibilities:<br>• Develop and execute lifecycle email campaigns, ensuring optimal delivery, mobile responsiveness, and accessibility.<br>• Design and implement segmentation strategies, suppression lists, and deployment schedules to target specific audiences effectively.<br>• Monitor and maintain email list health, including domain authentication and compliance with industry standards.<br>• Conduct thorough quality assurance checks to ensure accuracy and functionality across email campaigns.<br>• Manage templates, integrations, and platform configurations within Salesforce Marketing Cloud.<br>• Collaborate with internal teams to align email marketing efforts with broader organizational goals.<br>• Analyze campaign performance metrics and provide actionable insights to improve future strategies.<br>• Stay updated on email marketing trends and best practices to enhance campaign effectiveness.<br>• Troubleshoot and resolve technical issues related to email platform functionality.
We are looking for a Digital Marketing Specialist to join our team on a contract basis in La Mirada, California. This role is ideal for a creative and meticulous individual who thrives in a fast-paced environment and enjoys collaborating across teams to execute impactful marketing initiatives. You will play a pivotal role in managing digital campaigns, optimizing website content, and supporting marketing strategies to drive brand visibility and engagement.<br><br>Responsibilities:<br>• Update and maintain website content, including images, banners, product details, disclaimers, FAQs, and event information.<br>• Coordinate email marketing campaigns through HubSpot, including managing lists, handling inquiries, and scheduling eblasts.<br>• Review and oversee the development of marketing collateral, signage, and promotional campaigns to ensure alignment with brand standards.<br>• Support tradeshow preparations by updating digital showrooms and distributing marketing assets to representatives.<br>• Collaborate with various departments to develop creative solutions and deliverables for marketing projects.<br>• Monitor and analyze digital marketing metrics using tools like Google Analytics and Google AdWords to refine strategies.<br>• Assist in the creation and implementation of targeted advertising campaigns across digital platforms.<br>• Ensure all marketing materials and communications are proofread for accuracy and consistency.<br>• Manage multiple projects simultaneously while adhering to deadlines and prioritizing tasks effectively.
We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
We are looking for a talented Digital Marketing Specialist to design and implement customer journeys through Salesforce platforms, including Pardot and Sales Cloud. This role involves creating seamless marketing automation workflows, optimizing engagement strategies, and ensuring alignment across marketing and sales initiatives. This is a long-term contract position based in Norwalk, Connecticut.<br><br>Responsibilities:<br>• Develop and implement customer journey strategies that align with business goals and campaign objectives.<br>• Design and execute marketing automation workflows, engagement programs, and lead nurturing processes using Salesforce Pardot.<br>• Optimize Sales Cloud configurations, including lead routing, opportunity management, and reporting functionalities.<br>• Establish best practices for data management, segmentation, and attribution to improve campaign effectiveness.<br>• Collaborate with cross-functional teams to align marketing automation processes with sales and operational goals.<br>• Act as a Salesforce subject matter expert, guiding teams on platform capabilities and providing training as needed.<br>• Create and maintain dashboards and reports to track key performance metrics and present insights to stakeholders.<br>• Continuously evaluate and refine customer journeys based on performance data and user feedback.<br>• Lead workshops and strategy sessions to communicate roadmaps, campaign outcomes, and system enhancements.<br>• Provide guidance to less experienced team members and foster a collaborative, test-and-learn approach to marketing initiatives.
We are looking for an experienced Content Strategist to partner with senior executives in creating impactful and dynamic content for a variety of platforms. This position requires a creative thinker who can translate complex concepts into clear and engaging narratives while maintaining the executive’s unique voice. As a long-term contract position, this role offers the opportunity to work closely with leadership teams and contribute to influential thought leadership initiatives.<br><br>Responsibilities:<br>• Develop and refine keynote speeches, presentations, and scripts for executive-level events and engagements.<br>• Craft compelling thought leadership articles, blogs, and social media posts tailored to the executive's brand.<br>• Collaborate with cross-functional teams, including PR, marketing, and product, to align content strategies with organizational goals.<br>• Manage a comprehensive content calendar that reflects executive priorities and strategic initiatives.<br>• Provide editorial support for internal communications, ensuring clarity and consistency in messaging.<br>• Assist with personal brand development and positioning on both domestic and international platforms.<br>• Research and simplify complex topics, particularly in the realms of B2B software and AI, for various audiences.<br>• Travel occasionally to support major events, including in-person rehearsals, as required.<br>• Monitor emerging trends and incorporate innovative strategies into content planning.
We are looking for an experienced Digital Marketing Specialist to join our team in Brea, California. As part of a long-term contract position, you will play a pivotal role in managing and optimizing digital marketing campaigns across various channels to drive engagement and achieve business goals. This is an exciting opportunity to contribute to impactful strategies while collaborating with cross-functional teams.<br><br>Responsibilities:<br>• Develop and execute paid social media campaigns across platforms such as Facebook, Instagram, and LinkedIn, ensuring optimal targeting and performance.<br>• Create compelling ad copy and collaborate with designers to produce high-quality visuals and videos for digital campaigns.<br>• Monitor campaign performance, analyze metrics, and adjust bidding strategies and budgets to maximize results.<br>• Manage deliverability metrics for email campaigns, optimizing content to reduce bounce rates and improve inbox placement.<br>• Update eCommerce product pages with accurate promotions, pricing, descriptions, and imagery to maintain a seamless online shopping experience.<br>• Coordinate the creation of landing pages and promotional banners for specific campaigns and product launches.<br>• Maintain campaign calendars and timelines, ensuring all deadlines are met and projects are executed efficiently.<br>• Provide detailed reports on key performance metrics across all channels, offering insights and actionable recommendations.<br>• Collaborate with internal teams and external vendors to ensure smooth execution of marketing initiatives.
<p>Robert Half Marketing and Creative has a hospitality client that is looking for a dynamic Social Media and Content Manager to join their team. This role is essential in driving brand awareness, increasing visits, and boosting revenue through innovative content strategies and social media management. The ideal candidate will craft compelling messaging and oversee multi-channel campaigns to ensure seamless alignment with our marketing goals.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute messaging frameworks and strategies that align with the resort’s brand voice and objectives.</p><p>• Lead the creation of integrated marketing campaigns, ensuring consistent messaging across all touchpoints.</p><p>• Manage and optimize content strategies for blogs, social media platforms, and marketing channels.</p><p>• Oversee the planning and execution of a content calendar to maintain timely and engaging posts.</p><p>• Collaborate with cross-functional teams to integrate resort updates into marketing communications.</p><p>• Analyze performance metrics to evaluate the success of campaigns and identify areas for improvement.</p><p>• Mentor and develop the Social Media & Content Specialist, fostering growth and collaboration.</p><p>• Coordinate with public relations and operations teams to ensure accurate and timely information dissemination.</p><p>• Leverage audience insights to create tailored content that resonates with target demographics.</p><p>• Stay updated on industry trends and apply them to enhance brand positioning and engagement.</p>
