We are looking for an experienced Paid Media Manager to lead the development, execution, and optimization of digital advertising campaigns for a university in San Diego, California. This role focuses on driving lead generation, enhancing brand visibility, and increasing enrollment through data-driven paid media strategies. This is a long-term contract position offering the opportunity to collaborate with cross-functional teams and make a meaningful impact in the education sector.<br><br>Responsibilities:<br>• Develop and implement comprehensive paid media strategies across platforms such as Google, Meta, LinkedIn, and other relevant channels.<br>• Manage end-to-end campaign execution, including budget allocation, landing page optimization, and tracking through tools like Google Tag Manager.<br>• Monitor and analyze campaign performance metrics to refine targeting, messaging, and overall effectiveness.<br>• Conduct A/B and multivariate testing to identify opportunities for improvement and optimize advertising efforts.<br>• Stay informed on competitor activities and market trends to uncover innovative growth opportunities.<br>• Collaborate with creative teams to produce compelling content tailored to specific audience segments.<br>• Lead partnerships with external agencies and vendors to ensure alignment with campaign goals.<br>• Provide detailed performance reports and actionable insights to stakeholders.<br>• Drive cross-functional digital marketing projects that align with the organization’s overall objectives.

• Bachelor’s degree in Business, Marketing, or a related field.<br>• Proven experience managing paid media campaigns across various platforms, including social media and programmatic channels.<br>• Certifications in Google Ads, Google Analytics, or similar tools are highly preferred.<br>• Strong expertise in marketing automation, bid management tools, and funnel optimization.<br>• Advanced analytical skills with the ability to interpret data and make strategic decisions.<br>• Familiarity with tools like Google Tag Manager and basic JavaScript knowledge is a plus.<br>• Excellent collaboration and communication skills for working with internal teams and external partners.<br>• Ability to stay current with digital marketing trends and apply innovative strategies.

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