We are looking for an experienced Associate Director, CRM to join our team in Raleigh, North Carolina, and lead strategic and operational initiatives within the pharmaceutical industry. This role involves overseeing CRM systems and processes, enhancing analytics capabilities, and driving digital transformation efforts. The ideal candidate will have a background in stakeholder collaboration, leadership, and CRM optimization, along with a strong focus on data-driven decision-making.<br><br>Responsibilities:<br>• Direct CRM strategy and operations, including managing two direct reports to ensure effective system use.<br>• Evaluate the current CRM platform and lead efforts for potential migration to new systems, aligning with global objectives.<br>• Develop and implement digital transformation initiatives, such as journey mapping, roadmap creation, and CRM optimization.<br>• Improve analytics, dashboards, and reporting functionalities for over 300 users within sales and medical teams.<br>• Collaborate with Commercial Analytics to translate CRM data into actionable insights and enhance Salesforce reporting.<br>• Manage vendor relationships and coordinate with global teams to ensure CRM system efficiency and alignment.<br>• Provide training and support to increase CRM adoption and streamline workflows across various departments.<br>• Balance hands-on tasks, such as creating reports and dashboards, with strategic planning and leadership responsibilities.

• Bachelor’s degree in a relevant field is required.<br>• Minimum of 7 years of experience in CRM management or related roles.<br>• Background in the pharmaceutical or medical devices industry is preferred.<br>• Proficiency in analytics, reporting, and data storytelling to support decision-making.<br>• Demonstrated ability to lead system transformation, optimize workflows, and manage lead processes.<br>• Strong stakeholder management skills and experience collaborating across finance, operations, and analytics teams.<br>• Familiarity with CRM platforms such as Salesforce and other related systems is highly desirable.<br>• Proven ability to balance strategic leadership with hands-on execution of CRM-related tasks.

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