<p>Robert Half has a client seeking a Copywriter Lead with financial industry experience to join their Brand Creative team for 12-18 months. You’ll elevate the company brand voice across major campaigns and critical touchpoints, shaping messaging that connects emotionally while driving measurable impact.</p><p> </p><p>Responsibilities include:</p><ul><li>Lead copy development for large-scale, cross-channel campaigns, ensuring messaging is on-brand, and compelling.</li><li>Translate strategic insights and consumer mindsets into creative concepts that resonate with both B2C and B2B audiences.</li><li>Partner closely with brand designers to concept, develop, and refine integrated creative across paid media, email, social, video, events, and merchant-facing materials.</li><li>Collaborate with product marketing, partner marketing, PR/comms, events, and product design teams to ensure cohesive, audience-first messaging. </li><li>Identify opportunities to strengthen the company brand through copy, storytelling, and creative problem-solving. </li></ul><p><br></p>

<ul><li>6+ years of professional copywriting experience, with at least 2 years in a lead or senior role owning high-profile campaigns.</li><li>Portfolio that demonstrates conceptual thinking, cross-channel campaign work, and strong brand stewardship. </li><li>Ability to leverage consumer insights and brand strategy to inform creative decisions.</li><li>Experience working closely with design, marketing, and cross-functional teams in a fast-paced, agile environment. </li><li>Demonstrated ability to produce clear, compelling, and on-brand copy across formats (long- and short-form, headlines, scripts, social). </li><li>Proficiency in leveraging AI tools (e.g., ChatGPT, Gemini, Jasper, GrammarlyGO, Midjourney) to enhance creative ideation, drafting, and editing—while maintaining brand tone and quality standards.</li><li>Proficiency in Google Suite; familiarity with Figma and Notion is a plus. </li></ul><p><br></p>

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