Public Relations Specialist
We are looking for a skilled Public Relations Specialist to join our team on a contract basis in Orlando, Florida. This position plays a pivotal role in shaping brand visibility, developing impactful communication strategies, and cultivating valuable media relationships for a portfolio of brands in the pet industry. The ideal candidate will bring creativity, expertise in media outreach, and a proactive approach to managing public relations activities.<br><br>Responsibilities:<br>• Develop and execute strategic media outreach plans to secure high-value editorial coverage and earned media placements.<br>• Craft and distribute compelling media pitches and press releases to enhance brand visibility.<br>• Lead the award submission process for prestigious industry recognitions, ensuring timely and accurate submissions.<br>• Manage product sample coordination for media reviews and product testing, ensuring seamless delivery and tracking.<br>• Build and maintain strong relationships with journalists and media outlets, facilitating timely responses to inquiries.<br>• Identify and foster strategic partnerships that align with brand objectives and public relations goals.<br>• Monitor media coverage and provide actionable insights to optimize PR strategies.<br>• Utilize media tracking tools to manage correspondence and ensure efficient communication.<br>• Ensure all communications reflect brand values and resonate with target audiences across direct-to-consumer and veterinary channels.
• Minimum of 2 years of experience in a Public Relations role, preferably within the pet or lifestyle industries.<br>• Proven ability to secure editorial features and earned media placements.<br>• In-depth knowledge of the media landscape, particularly in consumer and pet-related categories.<br>• Proficiency in media management tools, such as Muck Rack or similar platforms.<br>• Strong skills in writing and distributing media pitches and press releases.<br>• Ability to manage multiple projects simultaneously with attention to detail.<br>• Excellent communication and interpersonal skills for building media relationships.<br>• Experience coordinating product reviews and managing sample distribution.
<h3 class="rh-display-3--rich-text">Innovation starts with people.<sup>®</sup></h3>
<p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p>
<p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p>
<p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p>
<p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>
- Orlando, FL
- remote
- Temporary
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- USD / Hourly
- We are looking for a skilled Public Relations Specialist to join our team on a contract basis in Orlando, Florida. This position plays a pivotal role in shaping brand visibility, developing impactful communication strategies, and cultivating valuable media relationships for a portfolio of brands in the pet industry. The ideal candidate will bring creativity, expertise in media outreach, and a proactive approach to managing public relations activities.<br><br>Responsibilities:<br>• Develop and execute strategic media outreach plans to secure high-value editorial coverage and earned media placements.<br>• Craft and distribute compelling media pitches and press releases to enhance brand visibility.<br>• Lead the award submission process for prestigious industry recognitions, ensuring timely and accurate submissions.<br>• Manage product sample coordination for media reviews and product testing, ensuring seamless delivery and tracking.<br>• Build and maintain strong relationships with journalists and media outlets, facilitating timely responses to inquiries.<br>• Identify and foster strategic partnerships that align with brand objectives and public relations goals.<br>• Monitor media coverage and provide actionable insights to optimize PR strategies.<br>• Utilize media tracking tools to manage correspondence and ensure efficient communication.<br>• Ensure all communications reflect brand values and resonate with target audiences across direct-to-consumer and veterinary channels.
- 2025-10-22T15:08:58Z