Paid Media Manager
We are looking for an experienced Paid Media Manager to oversee and execute comprehensive paid media strategies. This role requires a strong focus on direct response marketing and expertise in paid search and social media campaigns. You will play a pivotal role in optimizing campaign performance and driving measurable results.<br><br>Responsibilities:<br>• Develop and implement paid media strategies across search and social platforms to achieve business goals.<br>• Manage and optimize paid search campaigns to ensure maximum ROI and efficiency.<br>• Execute hands-on bidding processes to drive performance improvements.<br>• Create, monitor, and adjust social media campaigns to align with target audience needs.<br>• Analyze campaign data and generate actionable insights to refine strategies.<br>• Collaborate with cross-functional teams to ensure campaign alignment with broader marketing initiatives.<br>• Stay up-to-date with industry trends and platform updates to maintain competitive advantage.<br>• Test and evaluate new paid media tactics to enhance performance and scalability.<br>• Provide detailed reporting on campaign performance and KPIs to stakeholders.<br>• Ensure all campaigns are compliant with advertising guidelines and best practices.
• Proven experience managing paid media campaigns across search and social platforms.<br>• Strong knowledge of direct response marketing principles and strategies.<br>• Expertise in bidding processes and optimization techniques for paid search.<br>• Familiarity with creating and managing social media advertising campaigns.<br>• Proficiency in analyzing campaign data and generating actionable insights.<br>• Excellent communication and collaboration skills for working with cross-functional teams.<br>• Ability to stay current with digital marketing trends and platform updates.<br>• Solid understanding of key performance metrics and reporting mechanisms.
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<p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p>
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<p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p>
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- New York, NY
- onsite
- Permanent
-
100000.00 - 125000.00 USD / Yearly
- We are looking for an experienced Paid Media Manager to oversee and execute comprehensive paid media strategies. This role requires a strong focus on direct response marketing and expertise in paid search and social media campaigns. You will play a pivotal role in optimizing campaign performance and driving measurable results.<br><br>Responsibilities:<br>• Develop and implement paid media strategies across search and social platforms to achieve business goals.<br>• Manage and optimize paid search campaigns to ensure maximum ROI and efficiency.<br>• Execute hands-on bidding processes to drive performance improvements.<br>• Create, monitor, and adjust social media campaigns to align with target audience needs.<br>• Analyze campaign data and generate actionable insights to refine strategies.<br>• Collaborate with cross-functional teams to ensure campaign alignment with broader marketing initiatives.<br>• Stay up-to-date with industry trends and platform updates to maintain competitive advantage.<br>• Test and evaluate new paid media tactics to enhance performance and scalability.<br>• Provide detailed reporting on campaign performance and KPIs to stakeholders.<br>• Ensure all campaigns are compliant with advertising guidelines and best practices.
- 2025-12-03T16:48:59Z