We are looking for a talented and experienced Business Development and Marketing Senior Specialist to join our team in New York, New York. In this role, you will work closely with attorneys and firm leadership to create and execute strategic marketing initiatives that drive business growth and strengthen our firm's market presence. This is a unique opportunity for an individual with a strong background in legal marketing to contribute to the success of key practice areas.<br><br>Responsibilities:<br>• Collaborate with practice groups to design and implement targeted marketing strategies that align with business development objectives.<br>• Manage directory submissions and ensure accuracy and timeliness in updating attorney bios, practice descriptions, and related materials.<br>• Support the creation and dissemination of client alerts, articles, blog posts, and other thought leadership content to highlight the firm's expertise.<br>• Develop and maintain compelling attorney profiles, practice overviews, and case studies for use in pitches and marketing collateral.<br>• Organize speaking engagements, webinars, and presentations to enhance the visibility of the firm's attorneys.<br>• Provide assistance with target account planning, including relationship mapping and tracking business development activities.<br>• Prepare high-quality materials for client meetings, proposals, and new business pitches.<br>• Monitor and evaluate digital marketing metrics to optimize campaign performance and refine online visibility strategies.<br>• Coordinate firm-sponsored events and relationship-building initiatives to strengthen client connections.

• Bachelor’s degree with 3-5 years of marketing experience in a law firm environment (law firm experience is mandatory).<br>• Exceptional writing, editing, and proofreading skills with a strong focus on detail and quality.<br>• Proven ability to manage multiple projects and meet tight deadlines through excellent organizational skills.<br>• Proficiency in Microsoft Office Suite, marketing automation platforms, and familiarity with tools like Adobe Creative Cloud.<br>• Strong understanding of legal industry trends and best practices in attorney marketing and business development.<br>• Excellent communication and interpersonal skills, with the ability to collaborate effectively with senior attorneys and partners.<br>• Self-motivated and adaptable, with a proactive approach to problem-solving.<br>• Commitment to delivering high-quality work and providing exceptional client service.

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>