We are looking for a skilled Paid Media Manager to lead and optimize our digital advertising campaigns across multiple platforms. Based in Miami, Florida, this role involves strategic planning, technical expertise, and performance analysis to drive growth and engagement. The ideal candidate will have a strong understanding of paid media strategies, data insights, and audience targeting, ensuring the success of full-funnel marketing initiatives. Responsibilities: • Oversee the daily operations of paid search, paid social, and affiliate/partner channels to ensure effective campaign management and reporting. • Collaborate with stakeholders to allocate advertising budgets strategically based on performance data and business goals. • Manage the technical health of tracking systems such as pixels, Google Tag Manager, and conversion tools to ensure accurate data flow. • Develop and maintain dashboards using tools like Looker or Power BI to provide leadership with actionable insights and performance metrics. • Conduct detailed analyses to uncover key trends, explain performance outcomes, and recommend adjustments to optimize campaign impact. • Design and implement A/B testing strategies for bidding methods, audience targeting, creative content, and landing page effectiveness. • Build and nurture relationships with advertising platforms and partners, leveraging new features and opportunities for growth. • Create and refine automated customer engagement flows, such as welcome series, abandoned cart reminders, and post-purchase follow-ups. • Monitor and optimize retention campaigns that encourage repeat purchases and improve customer loyalty. • Troubleshoot technical issues related to data syncing, automation triggers, and attribution to maintain campaign efficiency.

• Proven experience in managing paid media campaigns across platforms like Google, Bing, and Meta. • Proficiency in tools such as Google Tag Manager, Looker, and Power BI for tracking and reporting. • Strong analytical skills to interpret data, identify trends, and make strategic recommendations. • Expertise in audience segmentation, A/B testing methodologies, and campaign optimization. • Familiarity with automated marketing flows and journey mapping to enhance customer engagement. • Ability to manage budgets effectively and prioritize spending based on business objectives. • Excellent communication skills for collaborating with stakeholders and managing partner relationships. • Technical problem-solving abilities to address issues with data accuracy, automation, and attribution.

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Miami, FL
onsite
Permanent
100000.00 - 120000.00 USD / Yearly
We are looking for a skilled Paid Media Manager to lead and optimize our digital advertising campaigns across multiple platforms. Based in Miami, Florida, this role involves strategic planning, technical expertise, and performance analysis to drive growth and engagement. The ideal candidate will have a strong understanding of paid media strategies, data insights, and audience targeting, ensuring the success of full-funnel marketing initiatives. Responsibilities: • Oversee the daily operations of paid search, paid social, and affiliate/partner channels to ensure effective campaign management and reporting. • Collaborate with stakeholders to allocate advertising budgets strategically based on performance data and business goals. • Manage the technical health of tracking systems such as pixels, Google Tag Manager, and conversion tools to ensure accurate data flow. • Develop and maintain dashboards using tools like Looker or Power BI to provide leadership with actionable insights and performance metrics. • Conduct detailed analyses to uncover key trends, explain performance outcomes, and recommend adjustments to optimize campaign impact. • Design and implement A/B testing strategies for bidding methods, audience targeting, creative content, and landing page effectiveness. • Build and nurture relationships with advertising platforms and partners, leveraging new features and opportunities for growth. • Create and refine automated customer engagement flows, such as welcome series, abandoned cart reminders, and post-purchase follow-ups. • Monitor and optimize retention campaigns that encourage repeat purchases and improve customer loyalty. • Troubleshoot technical issues related to data syncing, automation triggers, and attribution to maintain campaign efficiency.
2026-02-18T13:13:42Z

Paid Media Manager Job in Miami, FL | Robert Half