<p>Robert Half Marketing and Creative has a client seeking a hands-on Paid Media Buyer with a proven track record in managing and optimizing digital advertising campaigns. The ideal candidate will have at least 2 years of experience, a deep understanding of paid media channels, and demonstrable success with consumer-packaged goods (CPG) brands is a major plus. Agency experience is also preferred.</p><p><br></p><p>Key Responsibilities:</p><p><br></p><p>Plan, execute, and optimize paid media campaigns across multiple platforms (including but not limited to Google Ads, Meta/Facebook, Instagram, and programmatic networks)</p><p>Manage day-to-day activities for campaign setup, monitoring, and reporting, ensuring delivery against KPIs and budget</p><p>Conduct ongoing A/B testing and performance analysis to drive continuous campaign improvement</p><p>Collaborate with creative and analytics teams to develop and iterate ad copy, creative, and landing page strategies</p><p>Analyze campaign performance data and provide actionable insights and recommendations to maximize ROI</p><p>Stay current with digital marketing trends, channel updates, and best practices, especially around CPG/direct-to-consumer sectors</p><p>Liaise with internal stakeholders and external partners/vendors to ensure seamless campaign execution</p><p>Prepare detailed reports and present campaign results to clients or management</p><p>Qualifications:</p><p><br></p><p><br></p>

<p>Minimum 2 years of hands-on, professional experience as a Paid Media Buyer or similar role</p><p>Direct experience in CPG, retail, or e-commerce accounts strongly preferred</p><p>Agency experience is a significant plus</p><p>Proficient in paid advertising tools and platforms (e.g., Meta Ads Manager, Google Ads, DSPs)</p><p>Strong analytical and problem-solving skills; advanced Excel or data visualization skills a plus</p><p>Exceptional attention to detail and ability to manage multiple campaigns simultaneously</p><p>Excellent written and verbal communication skills</p><p>Preferred Skills:</p><p><br></p><p>Knowledge of performance marketing analytics and attribution</p><p>Familiarity with ad serving and tracking technology (Google Tag Manager, Google Analytics, etc.)</p><p>Experience with creative briefing and testing in high-growth consumer environments</p>

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