Marketing Director
<p>We are seeking an experienced and forward-thinking marketing and communications leader to build and lead a high-impact function for a complex, service-driven B2B organization. This role requires a hands-on, strategic operator who can architect a comprehensive marketing strategy, establish scalable demand generation, and translate technical capabilities into compelling, market-ready narratives. The ideal leader thrives in fast-paced environments, partners closely with executive, sales, and technical teams, and effectively guides internal talent and external partners to deliver measurable business results.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and execute a comprehensive B2B marketing strategy aligned to technical buyer audiences and long sales cycles</li><li>Build and own a scalable demand generation engine across inbound and outbound channels</li><li>Define, track, and optimize marketing KPIs tied to pipeline growth, conversion rates, and ROI</li><li>Partner closely with sales leadership to ensure alignment between marketing initiatives and revenue goals</li><li>Conduct ongoing market, customer, and competitive research to inform positioning and go-to-market strategy</li><li>Translate complex technical or engineering concepts into clear value propositions and customer-centric messaging</li><li>Oversee the creation of high-impact content, including case studies, white papers, webinars, and thought leadership</li><li>Equip sales teams with compelling collateral, presentations, and competitive insights to support complex deal cycles</li><li>Serve as the central point of ownership for all marketing and communications efforts</li><li>Design and build the optimal team structure, including hiring, mentoring, and performance management</li><li>Identify, manage, and hold external agencies and partners accountable for performance and results</li><li>Develop internal communications strategies that keep teams informed, aligned, and engaged</li><li>Design and launch employee advocacy initiatives that amplify brand messaging through internal networks</li><li>Provide tools, content, and guidance to support professional brand building and external engagement</li></ul>
<p><strong>Required Qualifications</strong></p><ul><li>15+ years of progressive B2B marketing experience, including building or scaling marketing functions</li><li>Proven ability to balance strategic leadership with hands-on execution</li><li>Deep experience supporting long, complex sales cycles involving high-value deals</li><li>Strong technical aptitude with the ability to translate complex offerings for business audiences</li><li>Demonstrated ownership of full-funnel demand generation and performance measurement</li><li>Exceptional communication skills with the ability to align executive, sales, and technical stakeholders</li><li>Experience marketing withing technical, industrial, engineering, or highly regulated B2B environments </li></ul><p><br></p>
<h3 class="rh-display-3--rich-text">Innovation starts with people.<sup>®</sup></h3>
<p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p>
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- Houston, TX
- onsite
- Permanent
-
150000.00 - 200000.00 USD / Yearly
- <p>We are seeking an experienced and forward-thinking marketing and communications leader to build and lead a high-impact function for a complex, service-driven B2B organization. This role requires a hands-on, strategic operator who can architect a comprehensive marketing strategy, establish scalable demand generation, and translate technical capabilities into compelling, market-ready narratives. The ideal leader thrives in fast-paced environments, partners closely with executive, sales, and technical teams, and effectively guides internal talent and external partners to deliver measurable business results.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and execute a comprehensive B2B marketing strategy aligned to technical buyer audiences and long sales cycles</li><li>Build and own a scalable demand generation engine across inbound and outbound channels</li><li>Define, track, and optimize marketing KPIs tied to pipeline growth, conversion rates, and ROI</li><li>Partner closely with sales leadership to ensure alignment between marketing initiatives and revenue goals</li><li>Conduct ongoing market, customer, and competitive research to inform positioning and go-to-market strategy</li><li>Translate complex technical or engineering concepts into clear value propositions and customer-centric messaging</li><li>Oversee the creation of high-impact content, including case studies, white papers, webinars, and thought leadership</li><li>Equip sales teams with compelling collateral, presentations, and competitive insights to support complex deal cycles</li><li>Serve as the central point of ownership for all marketing and communications efforts</li><li>Design and build the optimal team structure, including hiring, mentoring, and performance management</li><li>Identify, manage, and hold external agencies and partners accountable for performance and results</li><li>Develop internal communications strategies that keep teams informed, aligned, and engaged</li><li>Design and launch employee advocacy initiatives that amplify brand messaging through internal networks</li><li>Provide tools, content, and guidance to support professional brand building and external engagement</li></ul>
- 2025-12-29T14:39:07Z