<p>We are seeking an experienced Public Relations and Social Media specialist with 5+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Salary is up to 80K with some flex depending on experience and qualifications.</p><p> </p><p>This position is responsible for public relations and social media, primarily for the advisor and This role focuses on managing public relations and social media efforts targeted at advisor and consumer markets. Responsibilities include identifying story opportunities, pitching to media, and promoting critical news through social channels. The ideal candidate has a strategic mindset, strong writing skills, and experience driving impactful media relations and social media campaigns.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute media relations and social media strategies to secure high-level placements across print, broadcast, and digital media.</li><li>Coordinate PR and social media activities to ensure consistent messaging across advisor and consumer markets.</li><li>Build and maintain relationships with media contacts and industry stakeholders, particularly in B2C and financial professional sectors.</li><li>Deliver high-quality content, including pitches, press releases, blogs, and social media posts, to engage advisors and consumers in understanding the value of annuities and lifetime income guarantees.</li><li>Share content across multiple channels as part of an omni-channel approach.</li><li>Collaborate cross-functionally to align projects with integrated marketing strategies.</li><li>Manage responses to media inquiries and interview requests.</li><li>Measure the effectiveness of campaigns using KPIs like engagement rates, reach, and sentiment analysis, refining tactics based on performance data.</li></ul>

<ul><li>Bachelor’s degree in communications, marketing, or a related field.</li><li>5–7+ years of experience in communications, preferably within the insurance/financial services industry.</li><li>Excellent verbal and written communication skills.</li><li>Proven expertise in developing media relations and social media strategies that enhance visibility and engagement.</li><li>Strong collaboration skills and ability to influence stakeholders across teams.</li><li>Highly organized with a focus on timely and accurate project execution.</li><li>Strategic thinker with experience aligning media relations programs to organizational goals.</li><li>Proficient in Microsoft Office (PowerPoint, Word, Excel).</li><li>Detail-oriented self-starter able to work independently and as part of a team.</li><li>Receptive to feedback and committed to ongoing learning and growth as a communicator.</li></ul><p><br></p>

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>