We are looking for a skilled Programmatic Advertising Specialist to join our team on a long-term contract basis in Fort Washington, Pennsylvania. This role is ideal for a programmatic advertising specialist who thrives in managing digital campaigns across a variety of platforms and technologies. With a focus on delivering impactful results, you will also mentor less experienced team members while contributing to the success of our programmatic advertising operations. Responsibilities:• Set up, launch, and optimize programmatic advertising campaigns across display, video, native, and audience-based targeting channels.• Monitor campaign performance to ensure delivery aligns with client KPIs and troubleshoot any trafficking or delivery issues.• Perform audience analyses to identify targetable segments and estimate inventory for incoming proposals.• Analyze campaign performance data and develop post-campaign reports with actionable insights and recommendations.• Train and guide less experienced team members on workflows, campaign optimizations, and reporting processes.• Collaborate with client services, marketing, and editorial teams to ensure campaign objectives align with placements.• Provide technical support for program and creative troubleshooting to maintain seamless cross-team operations.• Share best practices in bidding strategies, audience targeting, and creative testing to enhance campaign effectiveness.

• 3–5 years of hands-on experience managing programmatic campaigns using DSPs such as The Trade Desk, DV360, Xandr, or MediaMath. • Proficiency in ad-serving technologies like Google Ad Manager or DoubleClick. • Demonstrated success in optimizing campaigns to meet performance goals. • Experience with inventory forecasting and audience list matching. • Strong ability to explain complex technical concepts and train less experienced team members. • Detail-oriented and adept at managing multiple campaigns simultaneously. • Excellent communication skills, both verbal and written. • Familiarity with healthcare, pharma, or media-focused sectors is a plus.

<h3 class="rh-display-3--rich-text">Innovation starts with people.®</h3> Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.

Fort Washington, PA
remote
Temporary
35.00 - 40.00 USD / Hourly
We are looking for a skilled Programmatic Advertising Specialist to join our team on a long-term contract basis in Fort Washington, Pennsylvania. This role is ideal for a programmatic advertising specialist who thrives in managing digital campaigns across a variety of platforms and technologies. With a focus on delivering impactful results, you will also mentor less experienced team members while contributing to the success of our programmatic advertising operations. Responsibilities:• Set up, launch, and optimize programmatic advertising campaigns across display, video, native, and audience-based targeting channels.• Monitor campaign performance to ensure delivery aligns with client KPIs and troubleshoot any trafficking or delivery issues.• Perform audience analyses to identify targetable segments and estimate inventory for incoming proposals.• Analyze campaign performance data and develop post-campaign reports with actionable insights and recommendations.• Train and guide less experienced team members on workflows, campaign optimizations, and reporting processes.• Collaborate with client services, marketing, and editorial teams to ensure campaign objectives align with placements.• Provide technical support for program and creative troubleshooting to maintain seamless cross-team operations.• Share best practices in bidding strategies, audience targeting, and creative testing to enhance campaign effectiveness.
2025-09-23T19:18:57Z