<p>We’re seeking an experienced and data-driven Senior Paid Social Manager to join our dynamic marketing organization. This role is ideal for someone who thrives on driving digital growth and customer acquisition across major social platforms—particularly Meta (Facebook/Instagram) and TikTok—for a portfolio of both established and emerging brands in the personal care and beauty space. The right candidate brings a strong performance marketing mindset and a history of managing high-budget paid social programs that deliver measurable ROI. Reporting to the Director of Digital Marketing, you’ll oversee the strategy, execution, and optimization of paid campaigns, collaborating cross-functionally with creative, social, and eCommerce teams to deliver impactful results in a fast-paced environment.</p><p><br></p><p>Key Responsibilities</p><ul><li>Strategically plan, execute, and scale paid social campaigns across Facebook, Instagram, and TikTok, managing multi-million-dollar budgets to achieve ROAS and cost-per-order goals.</li><li>Monitor campaign performance daily, weekly, and monthly, adjusting strategies to maximize efficiency and profitability.</li><li>Develop and present performance reports with actionable insights and data-driven recommendations.</li><li>Partner with organic social and influencer teams to identify high-performing content and repurpose it for paid amplification.</li><li>Collaborate with creative partners to ideate and produce engaging ad assets—both static and video—that drive conversions across multiple health and beauty brands.</li><li>Work closely with the eCommerce team to refine paid social landing pages through creative and offer testing.</li><li>Maintain a strong understanding of social media platform updates, algorithm shifts, and emerging trends.</li><li>Coordinate with the broader marketing organization to ensure timely delivery of all paid media initiatives.</li><li>Create and manage testing roadmaps, launch schedules, and optimization timelines for new campaigns and brand integrations.</li></ul>

<p>2–5 years of hands-on experience managing paid social campaigns, with deep expertise in Facebook Ads Manager and annual media budgets exceeding $1-2M.</p><p>Thorough understanding of Meta’s ad algorithms, audience segmentation, bidding strategies, and creative optimization best practices.</p><p>Proven ability to scale conversion-focused campaigns rather than awareness or engagement-only efforts.</p><p>Skilled in A/B testing, data analysis, and performance optimization for direct response objectives.</p><p>Experience partnering with Meta’s technical or customer success teams to troubleshoot and resolve issues.</p><p>Strong grasp of platform-specific creative requirements and ad standards.</p><p>Excellent communication and presentation skills.</p><p>Self-motivated, adaptable, and capable of working independently or within a collaborative team environment.</p><p>Prior experience in the beauty, health, or lifestyle category is a plus.</p>

<h3 class="mb-4">Innovation starts with people.®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>