<p><strong>Paid Social Specialist (Ongoing Opportunities)</strong></p><p>Robert Half is seeking skilled Paid Social Specialists to join our talent network for ongoing freelance, contract, and full-time opportunities. If you're experienced in strategizing, managing, and optimizing paid social campaigns across platforms like Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, Pinterest, and others, this is your chance to work on exciting projects in diverse industries!</p><p><br></p><p><strong>Job Overview:</strong></p><p>As a Paid Social Specialist, you will plan, execute, and optimize paid social campaigns to build brand awareness, increase user engagement, and drive conversions. You will play a key role in leveraging audience targeting, creative strategies, and data analysis to push users through the marketing funnel, from awareness to conversion. We're looking for individuals who thrive in a fast-paced environment, have a deep understanding of paid social platforms, and stay on the cutting edge of best practices.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong>Campaign Strategy & Execution:</strong></p><ul><li>Develop and implement full-funnel paid social campaigns (awareness, consideration, conversion) across platforms including Meta Ads Manager (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, Reddit, YouTube, and more.</li><li>Identify campaign objectives, map out funnels, and plan strategies aligned with business goals.</li></ul><p><strong>Audience Targeting & Creative Strategy:</strong></p><ul><li>Create highly targeted campaigns using custom audiences, lookalikes, behavioral, and interest-based targeting.</li><li>Work closely with creative teams to develop eye-catching ads designed to "stop the scroll." This includes input on visuals, messaging, and copywriting.</li></ul><p><strong>Optimization & Testing:</strong></p><ul><li>Conduct A/B testing on creative variations, headlines, calls-to-action (CTAs), and other campaign elements to optimize performance.</li><li>Monitor and manage budgets, ensuring optimal pacing and identifying opportunities to scale.</li><li>Set up retargeting/remarketing campaigns to re-engage users and boost conversion rates.</li></ul><p><strong>Data Analysis & Reporting:</strong></p><ul><li>Analyze campaign performance data, monitor key performance indicators (KPIs) like ROI, ROAS, and CPA, and report findings to stakeholders.</li><li>Utilize tools such as Google Analytics, Meta Pixel, TikTok Pixel, and third-party attribution platforms (e.g., Hyros, Wicked Reports) to track and evaluate results.</li></ul><p><strong>Compliance & Market Analysis:</strong></p><ul><li>Stay up to date with industry privacy changes (e.g., iOS 14+, GDPR, CCPA) and ensure campaigns align with compliance requirements.</li><li>Perform competitor analysis and benchmarking to help guide campaign positioning and audience segmentation.</li></ul><p><br></p>

<p><strong>Core Skills and Experience:</strong></p><ul><li><strong>Campaign Management:</strong> Proven experience in planning, setting up, launching, and optimizing paid campaigns across multiple platforms.</li><li><strong>Audience Targeting:</strong> Proficiency in building and managing custom audiences and leveraging lookalike and behavioral targeting.</li><li><strong>Creative Development:</strong> Ability to collaborate with designers or personally create high-quality, engaging ads. Knowledge of tools like Canva, Figma, or Adobe Creative Suite is valuable.</li><li><strong>Testing & Optimization:</strong> Hands-on experience with A/B testing, CRO best practices, and scaling strategies.</li><li><strong>Tracking & Attribution:</strong> Expertise in setting up tracking pixels (Meta, TikTok, LinkedIn Insight Tag), UTM parameters, and managing attribution tools.</li><li><strong>Analytics & Reporting:</strong> Strong analytical skills with experience building reports via platforms such as Google Analytics, Looker Studio, Tableau, or Power BI.</li></ul><p><strong>Preferred Platforms Experience:</strong></p><ul><li>Meta Ads Manager (Facebook/Instagram)</li><li>TikTok Ads Manager</li><li>LinkedIn Campaign Manager</li><li>Pinterest Ads Manager</li><li>Snapchat Ads Manager</li><li>Twitter/X Ads, Reddit Ads</li><li>Programmatic platforms like The Trade Desk or StackAdapt</li><li>YouTube Ads and tools in Google Ads</li></ul><p><br></p>

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>