<p>Our team is seeking a skilled Marketing Business Analyst for a hybrid (in-office/remote) contract role in Chicago. This is a six-month contract position with potential for extension or contract-to-hire, allowing you to showcase your impact.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Analyze marketing campaigns using A/B testing frameworks, campaign evaluation methods, and KPI development.</li><li>Extract, clean, and analyze data from various marketing platforms (Google Ads, Meta, Adobe, Marketing Cloud, etc.).</li><li>Develop actionable insights regarding campaign effectiveness, customer segmentation, and marketing ROI.</li><li>Partner with cross-functional teams to identify strategic opportunities.</li><li>Build and maintain dashboards and reporting tools in support of marketing objectives.</li></ul><p><br></p>

<p><strong>Qualifications:</strong></p><ul><li>Bachelor’s degree in Business, Marketing Analytics, Statistics, or related field.</li><li>Minimum 2 years' experience in business analysis, marketing strategy, or product analytics roles.</li><li>Hands-on experience with A/B testing, campaign effectiveness measurement, and developing KPIs.</li><li>Working knowledge of major marketing platforms and tools (Google Ads, Meta, Adobe, Marketing Cloud, etc.).</li><li>Proficient in SQL for data querying and analysis.</li><li>Strong communication and presentation skills.</li></ul><p><strong>Preferred Certifications: </strong>Google Ads Certification, Adobe Certified Professional, Hubspot Inbound Marketing Certification </p>

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>