<p>We’re looking for a skilled Marketo Specialist to build, manage, and optimize automated marketing programs that drive engagement, lead generation, and revenue. This role is perfect for someone who knows Marketo inside and out and can partner with marketing, sales, and operations teams to deliver high-performing campaigns.</p><p> • Build and deploy Marketo programs including email campaigns, nurture tracks, webinars, events, and product announcements</p><p> • Create smart lists, smart campaigns, and segmentation based on user behavior, demographics, and scoring models</p><p> • Maintain and optimize lead scoring models, data flows, and lifecycle stages</p><p> • Manage Marketo database health, including data cleanup, enrichment, and governance</p><p> • Build landing pages, forms, and automated workflows aligned with campaign goals</p><p> • Execute A/B tests and analyze performance to improve open rates, CTR, conversions, and velocity</p><p> • Work closely with sales to ensure proper lead routing, handoff, and reporting</p><p> • Monitor campaign performance and provide insights, dashboards, and recommendations</p><p> • Partner with creative teams to ensure content and templates are on-brand and mobile-responsive</p><p> • Ensure all Marketo programs are compliant with GDPR, CAN-SPAM, and other regulations</p>

<p>• 3–5+ years of hands-on Marketo experience (Marketo Certified Expert preferred)</p><p> • Strong understanding of marketing automation, lead scoring, and demand generation</p><p> • Experience with CRM integrations (Salesforce experience highly preferred)</p><p> • Ability to build scalable processes, templates, and workflows</p><p> • Knowledge of email deliverability best practices and database management</p><p> • Strong analytical skills with the ability to turn insights into action</p><p> • Excellent communication and documentation skills</p>

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