<p>We are looking for a skilled Consumer Research & Engagement Analyst to join our client's team in a permanent role. This role offers an exciting opportunity to leverage data-driven insights to enhance marketing strategies and optimize campaign performance. The ideal candidate will have a background in conducting qualitative marketing research, and a passion for analytics & interpreting data to drive impactful business decisions. </p><p><br></p><p>Work model: The position is hybrid requiring one day a week onsite. </p><p><br></p><p>Responsibilities:</p><p>• Perform qualitative research to understand market trends, customer behavior, and competitive positioning.</p><p>• Collaborate with cross-functional teams to create and deliver compelling presentations that communicate research findings and recommendations.</p><p>• Utilize CRM systems and other digital platforms to track and analyze customer interactions and campaign effectiveness.</p><p>• Design and implement research methods to gather user feedback and enhance user experience.</p><p>• Monitor and evaluate the effectiveness of marketing initiatives, providing recommendations for improvement.</p><p>• Stay updated with industry trends and emerging technologies to ensure innovative marketing approaches.</p><p>• Manage and moderate online research communities to collect qualitative data and insights.</p><p>• Synthesize complex data into clear, concise reports for stakeholders.</p>

<p>• Minimum of 3 years of experience in consumer market research or a related field.</p><p>• Experience in qualitative and quantitative research methods.</p><p>• Excellent analytical and problem-solving skills with the ability to interpret complex data.</p><p>• Strong communication skills, including the ability to create and deliver detail-oriented presentations.</p><p>• Familiarity with user experience research and social listening tools.</p><p>• Background in automotive, advertising, or digital agencies is a plus.</p>

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