<p>Demand Generation or ABM Coordinator (Contract)</p><p>Contract Duration: February – Mid-June</p><p>Reports to: ABM Contractor / Global Campaigns Lead</p><p>Can be remote (east coast hours)</p><p><br></p><p>Role Overview</p><p>We are seeking a proactive, execution-oriented Demand Generation or ABM Coordinator to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p><br></p><p><br></p>

<p>Key Responsibilities :</p><p>You will be heavily SUPPORTING someone more sr level so an understanding of demand gen will be sufficient to get you trained on the ABM side</p><p><br></p><ul><li>Campaign Deployment: Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts.</li><li>MarTech Orchestration: Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations.</li><li>Account-Based Logistics: Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered.</li><li>Data Management: Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action.</li><li>Sales Enablement: Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach.</li><li>Performance Tracking: Assist in pulling data for weekly reports to show how target accounts are engaging with our content.</li></ul><p><br></p><p>Required Qualifications</p><ul><li>1–2 years of experience in B2B Demand Generation, Marketing Operations, or Digital Marketing.</li><li>Hands-on Tool Experience: You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce).</li><li>Process-Driven: You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch.</li><li>Collaborative Spirit: You can work cross-functionally with Content, Design, and Sales to get things across the finish line.</li><li>Fast Learner: You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting.</li></ul><p><br></p><p>Preferred Qualifications</p><ul><li>Experience with webinars or virtual event platforms (e.g., Zoom, On24).</li><li>Basic understanding of paid social platforms (specifically LinkedIn Campaign Manager).</li><li>Experience in B2B SaaS or a fast-paced startup environment</li></ul><p><br></p>

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s <a href="https://www.roberthalf.com/us/en/terms">Terms of Use</a> and <a href="https://www.roberthalf.com/us/en/privacy">Privacy Notice</a>.</p>