We are looking for an experienced Digital and Social Media Listening Manager to lead the development and execution of a comprehensive listening strategy for our healthcare enterprise. In this role, you will transform digital data into actionable insights that enhance brand strategy, improve patient experiences, and drive informed decision-making across the organization. This position offers a unique opportunity to collaborate across teams, synthesize complex data sets, and provide strategic recommendations that shape our reputation and service delivery.<br><br>Responsibilities:<br>• Design and implement a robust strategy for digital and social media listening that aligns with organizational goals.<br>• Establish and manage a centralized Digital Listening Center, integrating tools, workflows, and reporting systems.<br>• Monitor public sentiment and responses to campaigns, media coverage, and service launches to refine messaging and strategy.<br>• Analyze consumer sentiment, share of voice, and conversation trends to uncover actionable insights.<br>• Develop comprehensive reports and dashboards that aggregate digital signals, brand mentions, and competitor activities.<br>• Benchmark brand reputation and patient perception against industry standards and competitors.<br>• Collaborate with cross-functional teams to embed listening insights into strategic decision-making processes.<br>• Supervise day-to-day operations, including real-time monitoring, triage, and escalation of reputational risks.<br>• Provide leadership, training, and career development opportunities for team members.<br>• Support on-call responsibilities to ensure continuity in addressing stakeholder needs during crises.

• Extensive experience with social media listening tools and reputation management platforms such as Meltwater, Sprout, or Dataminr.<br>• Proficiency in managing social media channels including Facebook, Instagram, LinkedIn, TikTok, Reddit, and emerging platforms.<br>• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.<br>• Exceptional communication skills, both written and verbal, with confidence presenting to executive audiences.<br>• Familiarity with crisis communications and healthcare industry protocols.<br>• Proven ability to manage multiple projects simultaneously in a fast-paced environment.<br>• Expertise in AI tools and their application within digital listening strategies.<br>• Proficiency in Mac and Windows operating systems, including Microsoft Office tools like Outlook, Excel, and PowerPoint.

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