AI can deliver only as much value as the data foundation and skilled talent supporting it. We spoke with leaders in data science, talent solutions and CIO and CISO advisory at Robert Half and Protiviti about how organizations can improve data readiness for AI, build the capabilities they need and decide where to focus their efforts first.
What does a strong data foundation for AI require?
A strong data foundation for AI combines accurate, accessible and well-governed information with architecture that connects systems, clear business ownership and skilled professionals who can manage the technology responsibly. Organizations can make progress by starting with a defined business use case rather than attempting to fix every data issue at once.
Start with a business priority, not the technology
Building an AI data strategy and a robust foundation to support it doesn’t require resolving every issue from the outset. A more practical approach is to start with a business question, decision or workflow that better data could improve—such as strengthening a financial forecast, creating a more complete customer view, streamlining an operational process or supporting an AI-enabled service request.
A focused use case helps reveal what information is required, where it resides, whether it can be trusted and who is responsible for it. “When business leaders understand the technical constraints and technology leaders understand the business goals, that’s when things go well,” Chen says. “Start with a clear use case and have a constructive dialogue about what the business is trying to achieve.”
That dialogue also helps determine who owns the data and who is accountable for the outcomes. Business leaders can set priorities and take responsibility for data quality, definitions and business context within their areas, while tech teams provide the architecture, access and controls needed to use data effectively.
Each executive’s contribution to the AI data strategy varies by role. For example:
The chief financial officer (CFO) can set financial measures and forecasting requirements.The chief operating officer (COO) can outline key operational processes and performance indicators.Sales and marketing leaders can surface relevant customer data and prioritize growth use cases.The chief human resources officer (CHRO) can establish workforce data requirements and help address skills and adoption.Security, risk and legal leaders can define access, privacy and control requirements.
The chief information officer (CIO) and other tech leaders can work with these executives to translate business requirements into decisions about architecture, integration, platforms and delivery. The chief information security officer (CISO) can help establish security, access and risk controls needed to protect the data and systems involved. But technology leaders shouldn’t be expected to take the lead alone on defining business terms, redesigning processes or determining how AI should change the organization.
“AI initiatives can fail when tech leaders say, ‘Here are some prompts, go use them,’ instead of partnering with business leaders to define the strategy first,” says Kathy Northamer, senior vice president, managed technology and digital solutions, at Robert Half. “In short, problems arise when AI is put solely on the technology team without including the business side.”
The mix of leaders involved will depend on the specific AI use case and how it affects the business. “The likelihood of achieving the intended return is much greater when the C-suite is involved from the start,” Bozzella adds. “The CIO and CISO are critical to the process, but the CHRO also needs to be involved because AI and data initiatives affect skills, roles, people and processes.”
What are the biggest barriers to data readiness for AI?
Data and AI initiatives rarely stall because of a single issue. Robert Half research shows technology leaders are managing a host of interconnected workforce and technical hurdles.
Top barriers to data and AI project execution
Team management challenges
Hiring for data science and AI skills: 63%Balancing talent costs with AI spend: 56%Collaborating with business units: 48%Developing data and AI leaders: 43%
Technical challenges
Data quality and integration: 56%Legacy systems and technical debt: 46%Scaling AI models: 41%Responsible AI use, compliance and privacy: 41%
These challenges are often closely connected. An organization may invest in AI before its data is ready, modernize its architecture without first resolving ownership or build analytics on inconsistent definitions and disconnected sources. In each case, the technology may be sound, but the conditions needed to use it effectively aren’t yet in place.
This risk is particularly relevant for businesses that primarily buy rather than build their technology. They may not need teams dedicated to developing proprietary platforms or AI models, but they still need professionals who can evaluate vendor capabilities, integrate and configure purchased systems, assess the quality and suitability of the data they use, and establish appropriate controls.