2022 Salary Guide from Robert Half

Numbers Worth Knowing

4 Hiring Trends Marketing Managers Need to Know

Employers need marketing and creative talent and are adjusting their strategies to overcome hiring challenges.

54% of marketing and creative managers plan to hire during the second half of 2021.

60% said their company starts local and broadens its search if too much time passes without finding skilled candidates.

E-commerce drives project and hiring needs.

Companies seek professionals who can deliver engaging customer experiences and heighten brand awareness.

Organizations look for creative professionals who can develop intuitive UX and UI designs and marketers proficient in analytics and content strategy.

Top performers may look elsewhere.

46% of marketing and creative professionals said they feel more burned out than they did a year ago.

More than 1 in 3 marketing and creative professionals plan to look for a new job.

The hottest marketing and creative jobs include:

Content strategists

Copywriters

Digital marketing managers

Email marketing managers

Front-end developers

Graphic designers

Marketing analytics specialists

UX and UI designers

Get the numbers worth knowing at roberthalf.com/salary-guide.

Robert Half Talent Solutions

Source: Robert Half surveys of more than 110 senior managers with hiring responsibilities and approximately 70 professionals working in marketing and creative in the U.S.

© 2021 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Veterans.