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Impact of skills shortages

Critical, ongoing skills shortages have made it harder for administrative and customer support teams to execute priority projects. This is prompting delays, and some initiatives are being put on hold as leaders address these shortfalls.  of administrative and customer support leaders say skills shortages have led to project delays in the past year. of administrative and customer support leaders say skills shortages have led to project delays in the past year.

report projects have been cancelled. report projects have been cancelled.

Impacted projects

Shortages in digital and team management expertise are slowing progress across key initiatives—from automation to skills development—while also limiting teams' capacity to build those capabilities from within. Many businesses are bringing in contract talent to quickly close these gaps.  Efficiency and workflow automation Customer experience and satisfaction Optimizing technology and collaboration tools Supporting employee well-being Skills and career growth opportunities

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The need for soft skills in an AI era

Critical
thinking and
problem solving
Adaptability
and continuous
learning
Creativity and
innovation
Communication Emotional
intelligence
Critical
thinking and
problem solving
Adaptability
and continuous
learning
Creativity and
innovation
Communication Emotional
intelligence

Skills in highest demand

An analysis of thousands of job postings over the past year shows which technical proficiencies employers value most in administrative and customer support—making a competitive hiring strategy essential.     Administrative operations Customer experience Front office management Google suite Microsoft Excel Project management Workflows

Hiring plans for 2026

53%

of administrative and customer support leaders say finding skilled professionals is more challenging than a year ago. 

41%

plan to increase permanent headcount in the second half of 2026.

30%

plan to increase contract or temporary hiring in the second half of 2026.

Roles shaping hiring strategies

The following positions have experienced above-average sequential growth and consistent demand throughout the past 12 months, according to an analysis of thousands of job postings and Robert Half placements:  Administrative assistant Customer service specialist Executive assistant Front desk coordinator Office coordinator Office manager Project coordinator Receptionist

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More to explore

Labour market overview Stay on top of Robert Half and Statistics Canada job posting data to learn about today’s hiring market.
Staffing for small businesses Stay competitive in today’s hiring landscape with trends and strategies specifically tailored for small businesses.
2026 Canada Salary Guide Explore the latest data for roles across 6 professional fields and what you should pay or earn in local and national markets.
In-demand administrative and customer support roles Dive deeper into the administrative and customer support roles most in demand. Also learn what proficiencies and skills are growing in demand.
*Statistics Canada, seasonally adjusted, June 2026. The surveys cited were developed by Robert Half and conducted by an independent research firm. Results may not total 100% due to rounding or allowing for multiple responses. Respondents included executives, hiring managers and workers from small (10-99 employees), midsize (100-999 employees) and large (1,000+ employees) businesses in private, publicly listed and public sector organizations across Canada. Over 650,000 new positions from more than 4,900 independent job boards and company websites are represented in this report, including thousands of placements from Robert Half. Positions are categorized into more than 365 job titles within Robert Half’s Salary Guide using a proprietary mapping methodology that employs state-of-the-art large language models. This dataset includes roles across the finance and accounting, technology, marketing and creative, legal, administrative and customer support, and human resources professions.