<p>We are seeking a data-driven Marketing Analyst to join a growing team in the Phoenix area. This individual will play a key role in transforming marketing data into actionable insights that drive customer acquisition, engagement, retention, and overall business growth. The ideal candidate combines strong analytical skills with a solid understanding of digital marketing channels and performance measurement.</p><p>This position offers the opportunity to collaborate with marketing, sales, leadership, and cross-functional teams to evaluate campaign effectiveness, identify market trends, and support strategic decision-making through data-driven recommendations.</p><p>Key Responsibilities</p><ul><li>Analyze marketing campaign performance across digital and traditional channels, including email, paid media, social media, SEO, and web analytics.</li><li>Develop and maintain dashboards, reports, and visualizations to communicate key performance indicators (KPIs) and campaign results.</li><li>Monitor customer acquisition, conversion, engagement, and retention metrics to identify opportunities for optimization.</li><li>Perform market research and competitive analysis to evaluate industry trends and customer behavior.</li><li>Partner with marketing and business stakeholders to define measurement strategies and reporting requirements.</li><li>Utilize data from various sources to identify actionable insights and support strategic initiatives.</li><li>Conduct A/B testing and evaluate campaign effectiveness to improve marketing performance.</li><li>Track and report on marketing ROI, attribution, and customer journey metrics.</li><li>Present findings and recommendations to leadership and cross-functional teams.</li><li>Ensure data accuracy, consistency, and integrity across reporting platforms and systems.</li></ul><p><br></p>