We are looking for a skilled Marketing Specialist to join our team on a long-term contract basis in Bloomington, Minnesota. In this role, you will focus on executing marketing strategies, managing digital campaigns, and analyzing data to drive impactful results. The ideal candidate will bring expertise in both traditional and digital marketing, along with a creative approach to content development and communications.<br><br>Responsibilities:<br>• Implement marketing strategies that align with organizational goals and drive engagement.<br>• Monitor and analyze data to track the effectiveness of campaigns and identify areas for improvement.<br>• Develop and manage marketing collateral, ensuring high-quality and brand consistency.<br>• Oversee the execution of digital marketing initiatives, including content editing and social media management.<br>• Manage multiple digital channels, ensuring timely updates and optimized performance.<br>• Plan and execute targeted email campaigns to reach specific audiences.<br>• Leverage Google Ads and AdWords to enhance online visibility and drive traffic.<br>• Utilize Google Analytics to measure campaign success and generate actionable insights.<br>• Collaborate with internal teams to coordinate marketing communications and strategies.
<p>Digital Experience Specialist</p><p>6 month contract to hire position</p><p>Hybrid role with 3 days onsite, two days remote</p><p>Mid-level position with opportunity to convert to full time employment and professional growth</p><p><br></p><p>We are seeking a Digital Experience Specialist to optimize the user experience of member and employer digital portals through data-driven content strategy, UX best practices, and strong technical execution. This role blends UX writing, content design, and user research to transform complex information into intuitive, accessible digital experiences that measurably improve engagement, task completion, and satisfaction. This position partners closely with product, brand, analytics, compliance, and technology teams to ensure content is accurate, compliant, and user-first.</p><p><br></p><p>Key Responsibilities</p><p>Content Strategy & User-Centered Design</p><ul><li>Conduct content audits and user journey mapping to identify gaps, redundancies, and optimization opportunities</li><li>Analyze user behavior data (heatmaps, click paths, session recordings) to inform content structure, placement, and format</li><li>Apply information architecture principles to improve findability and align content to user mental models</li><li>Design clear content hierarchies that prioritize user tasks and reduce cognitive load</li><li>Help define when content should live within internal portals versus external or vendor sites</li></ul><p>Technical Content Optimization</p><ul><li>Apply UX writing best practices including progressive disclosure, microcopy, contextual help, and clear calls to action</li><li>Ensure content is mobile-responsive, performant, and compliant with WCAG 2.1 AA accessibility standards</li><li>Apply SEO fundamentals to improve discoverability within portal environments</li></ul><p>User Research & Testing</p><ul><li>Independently configure and run usability testing (e.g., UserTesting), analyze results, and present insights to stakeholders</li><li>Translate qualitative and quantitative research into actionable content improvements</li><li>Run A/B tests on content variations such as headlines, CTAs, and layouts</li><li>Monitor analytics dashboards (Google Analytics, Hotjar, etc.) and make data-backed optimization recommendations</li></ul><p>Content Development & Governance</p><ul><li>Review, edit, and maintain digital content that balances compliance requirements with user needs</li><li>Translate complex information into plain language, scannable layouts, and visual hierarchies</li><li>Create low-fidelity content prototypes prior to copy development</li><li>Build scalable content templates and contribute to content design systems</li><li>Perform content QA in development environments, including validation of dynamic and audience-specific content</li><li>Manage annual content reviews, inventories, style guides, and version control</li></ul><p>Cross-Functional Collaboration</p><ul><li>Partner with developers to ensure content and design work together seamlessly</li><li>Collaborate with product managers and subject matter experts to align content with user needs and business goals</li><li>Work with compliance and legal partners while advocating for user-first language</li><li>Support marketing and analytics teams with content that drives engagement and measurable outcomes</li></ul>
<p>Google Ads Specialist </p><p>Freelance support for a local client </p><p>Estimating 20 hours per month </p><p>Onsite in Minneapolis initially, with opportunity for remote </p><p><br></p><p>We are looking for a skilled Google Ad Specialist to join our team on a contract basis in Minneapolis, Minnesota. In this role, you will be responsible for managing and optimizing Google ad campaigns, ensuring effective use of Google Tag Manager, and supporting social media strategies. Ideal candidates should have strong expertise in paid media management and a background in web development, particularly WordPress, would be a valuable asset.</p><p><br></p><p>Responsibilities:</p><p>• Develop, implement, and optimize Google ad campaigns to achieve desired performance metrics.</p><p>• Utilize Google Tag Manager to track and analyze campaign data effectively.</p><p>• Manage sporadic ads as needed and ensure alignment with overall campaign goals.</p><p>• Create and execute social media strategies to enhance engagement and reach.</p><p>• Collaborate with team members to ensure consistency across paid media and social platforms.</p><p>• Monitor campaign performance and provide actionable insights for improvement.</p><p>• Produce content for social media platforms that aligns with branding and marketing objectives.</p><p>• Apply WordPress development skills to enhance website functionality and integration with campaigns.</p><p>• Stay updated on industry trends and tools to maximize campaign efficiency and effectiveness.</p><p>• Maintain clear communication with stakeholders to ensure project goals are met.</p>
We are looking for a dynamic and results-oriented Business Development Officer to drive growth through strategic partnerships and innovative solutions. This role focuses on expanding business opportunities, fostering collaboration, and creating impactful strategies that support the organization's mission. The ideal candidate will excel in building relationships and leading initiatives that enhance community development and financial solutions.<br><br>Responsibilities:<br>• Identify and pursue new business opportunities to support organizational growth and strategic objectives.<br>• Develop and maintain partnerships with key stakeholders, including community organizations, financial institutions, and investors.<br>• Lead initiatives to increase the flow of capital and resources, ensuring alignment with the organization's mission.<br>• Collaborate with internal teams to design and implement impactful programs and projects.<br>• Facilitate complex negotiations and agreements to secure funding and expand organizational reach.<br>• Conduct market research and analysis to identify trends and opportunities in community development finance.<br>• Create and execute strategies to enhance fundraising and grant-writing efforts.<br>• Represent the organization at industry events, conferences, and meetings to build visibility and connections.<br>• Manage multiple projects simultaneously, ensuring timely execution and measurable outcomes.<br>• Travel as needed to engage partners and support organizational goals.
