We are looking for a Marketing Specialist to help shape and expand the market presence of a growing commercial litigation firm in Coral Gables, Florida. This role combines strategic marketing, business development support, digital visibility, and hands-on coordination across a wide range of initiatives. The ideal candidate will be comfortable working directly with attorneys and external partners while building scalable programs that strengthen brand awareness and support continued growth.<br><br>Responsibilities:<br>• Develop and carry out integrated marketing initiatives that support the firm’s growth goals and elevate its presence in the services market.<br>• Strengthen the firm’s brand identity by refining messaging, coordinating content creation, and managing distribution across websites, social platforms, directories, and targeted advertising channels.<br>• Partner with attorneys to create practical networking and business development plans that generate relationship-building opportunities, client meetings, and new matters.<br>• Design repeatable processes and supporting tools that expand business development participation across attorneys at different career stages while reducing reliance on manual activity tracking.<br>• Lead efforts to improve the firm’s visibility in AI-driven and digital search environments by working with web partners on content enhancements and maintaining an ongoing optimization plan.<br>• Identify relevant conferences, industry events, continuing education opportunities, and directory placements, then secure attorney engagement aligned with the firm’s marketing priorities.<br>• Coordinate responses to client RFPs by organizing submissions, drafting initial content for attorney review, finalizing materials, and monitoring progress through completion.<br>• Manage selected marketing operations and administrative projects such as CLE reporting support, client gifting coordination, branded materials, event logistics, and communication standardization across staff.<br>• Collaborate with outside vendors and internal stakeholders to keep marketing projects moving efficiently and ensure consistent execution across multiple channels.
We are looking for a strategic marketing leader to drive revenue growth and strengthen brand presence across digital, retail, and distribution channels in Miami, Florida. This role connects market insights, performance data, and go-to-market execution to support expansion across multiple brands and regions. The ideal candidate brings a strong commercial mindset, excels in fast-moving environments, and can translate growth opportunities into scalable marketing programs.<br><br>Responsibilities:<br>• Shape and lead end-to-end marketing strategies that increase customer acquisition, retention, and revenue across a portfolio of brands.<br>• Direct performance across digital channels and customer lifecycle initiatives, using data to improve conversion, engagement, and long-term value.<br>• Manage external agency partners, set clear expectations, and evaluate results to ensure campaigns deliver measurable business impact.<br>• Create market-facing demand plans that reflect retail opportunities, distributor objectives, and regional regulatory requirements.<br>• Oversee launch planning for new products, coordinating positioning, timing, channel execution, and promotional strategy.<br>• Collaborate with executive leadership on expansion plans, identifying marketing priorities that support entry into new states and markets.<br>• Build repeatable growth frameworks that can be adapted across brands, customer segments, and geographic regions.<br>• Monitor funnel performance, attribution insights, and key dashboards to guide investment decisions and optimize marketing efficiency.