We are looking for a strategic marketing leader to drive revenue growth and strengthen brand presence across digital, retail, and distribution channels in Miami, Florida. This role connects market insights, performance data, and go-to-market execution to support expansion across multiple brands and regions. The ideal candidate brings a strong commercial mindset, excels in fast-moving environments, and can translate growth opportunities into scalable marketing programs.<br><br>Responsibilities:<br>• Shape and lead end-to-end marketing strategies that increase customer acquisition, retention, and revenue across a portfolio of brands.<br>• Direct performance across digital channels and customer lifecycle initiatives, using data to improve conversion, engagement, and long-term value.<br>• Manage external agency partners, set clear expectations, and evaluate results to ensure campaigns deliver measurable business impact.<br>• Create market-facing demand plans that reflect retail opportunities, distributor objectives, and regional regulatory requirements.<br>• Oversee launch planning for new products, coordinating positioning, timing, channel execution, and promotional strategy.<br>• Collaborate with executive leadership on expansion plans, identifying marketing priorities that support entry into new states and markets.<br>• Build repeatable growth frameworks that can be adapted across brands, customer segments, and geographic regions.<br>• Monitor funnel performance, attribution insights, and key dashboards to guide investment decisions and optimize marketing efficiency.
We are looking for an experienced Director of Marketing to lead revenue-focused marketing strategies across digital platforms, retail channels, and product launches. This role is based in Miami, Florida, and requires a strategic thinker who can drive growth, optimize funnels, and scale brands effectively. The ideal candidate will bring innovative ideas and a data-driven approach to elevate marketing efforts in a dynamic and regulated industry.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to drive revenue and brand growth.<br>• Lead lifecycle marketing initiatives to enhance customer retention and engagement.<br>• Oversee digital campaigns, including funnel optimization and performance analysis.<br>• Manage relationships with advertising agencies to ensure alignment with business objectives.<br>• Plan and execute product launches and go-to-market strategies.<br>• Utilize data analytics to inform decision-making and improve marketing outcomes.<br>• Collaborate with cross-functional teams to ensure marketing strategies align with company goals.<br>• Drive brand expansion efforts across multiple states, ensuring consistent messaging.<br>• Monitor industry trends and adapt strategies to stay competitive in a regulated market.