<p><strong>Senior Social Media Manager (Paid & Organic)</strong></p><p>📍 Location: On-site - Arlington, TX</p><p>We’re seeking a <strong>Senior Social Media Manager</strong> to lead the strategy, execution, and performance of both <strong>paid and organic social programs</strong> at a national level. This is a high-impact role with the opportunity to <strong>build and scale a social media team from the ground up</strong>, shaping the long-term vision, structure, and success of the function.</p><p><strong>What You’ll Do</strong></p><ul><li>Own the <strong>end-to-end social media strategy</strong> across major platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, and emerging channels)</li><li>Lead <strong>paid social campaigns</strong>, including audience targeting, budget allocation, creative testing, and optimization to drive performance (CPA, ROAS, conversions)</li><li>Oversee <strong>organic social strategy</strong>, including content planning, posting cadence, community engagement, and brand voice development</li><li>Develop and execute <strong>integrated national campaigns</strong> aligning paid and organic efforts to maximize reach and engagement</li><li>Build, mentor, and scale a <strong>high-performing social media team</strong>, establishing processes, best practices, and long-term structure</li><li>Analyze performance data to generate insights, optimize campaigns, and inform strategy</li><li>Partner cross-functionally with marketing, creative, and brand teams to develop compelling, platform-native content</li><li>Stay ahead of platform trends, algorithm changes, and emerging tools to keep the brand competitive</li></ul><p><br></p>