<p>We're looking for an experienced Freelance Paid Media Planner to develop and execute integrated paid media strategies across a broad channel mix. This is a hands-on role for an experienced media professional who can hit the ground running. We are looking for someone with expertise thinking strategically, planning precisely, and managing executional details with minimal oversight. </p><p><br></p><p><strong>What You'll Do </strong></p><p>• Develop comprehensive, data-driven paid media plans spanning digital, social, out of-home (OOH/billboard), linear TV, Connected TV (CTV), and streaming platforms </p><p>• Translate campaign goals and target audiences into channel-specific strategies with clear rationale, budget allocation, and projected outcomes </p><p>• Build and present media plans including flowcharts, budget breakdowns, audience targeting rationale, and KPI frameworks </p><p>• Manage vendor relationships, negotiate placements, and oversee trafficking and execution across all channels </p><p>• Coordinate with creative and brand teams to ensure assets meet channel specs and timelines </p><p>• Monitor campaign performance, optimize in-flight, and deliver clear post-campaign reporting with actionable insights </p><p>• Apply local market expertise to develop geo-targeted strategies that resonate at the regional and community level </p><p>• Leverage sports marketing knowledge to plan around tentpole moments, season start/pause/resume needs, and sports-adjacent audiences where applicable</p>